This research study analyzes the role of social media in business and its influence on performance and growth. It examines the benefits of social media for businesses and explores the gap in literature review. The study also includes research questions, hypothesis, research design, and methodology.

HI6008 Assignment 2 Requirements

The assignment requires a literature review on the impact of social media on organizations and how it can help businesses succeed.

Study on social media's impact on business growth and performance, including benefits, literature gaps, research questions, hypothesis, design, and methodology.

Role of Social Media in Business: Influence on Performance and Growth

Professional Development

Research Project on Implications of Digital Technologies on SME

In this document we will discuss about retail&nbsp;sector&nbsp;and&nbsp;social&nbsp;media&nbsp;and below are the summary points of this document:-

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	The use of social media in the retail sector of Australia. Social media has become a vital element for businesses to get connected with customers and ensure higher brand value and acceptance.
	The report aims to investigate and study the various perspectives and use of social media in retail sectors of Australia by examining different literature works on the provided topic.
	The use of social media in the retail sector helps to boost customer involvement with business activities and adds more real-time customer value propositions. It also helps businesses by giving them more exposure and connections with their customers, helping them earn loyalty and positive word of mouth communications.
	The use of social media platforms like Facebook in business has grown in popularity as more people nowadays are active on social networks and spend more time over social media sites.
	The report also discusses the various ways in which retail firms can use social media, such as for communication, marketing, advertising, innovation, customer support, and problem-solving with the use of information technology.
	Social media developments help retail firms create more new services and innovate through the improvement of technical knowledge, resources, and capacities, thus extending market sensing activities, patterns, and processes that can be used to build competitive advantage through defining technological opportunism.


Marketing

Digital Media and Video Games

RETAIL SECTOR AND SOCIAL MEDIA

Assessment

This report examines the influence of social media on development on brand and customer relationship. The report will identify the research problem and develop objectives for the research.

Role of Social Media in Business: Influence on Performance and Growth

Research Project on Implications of Digital Technologies on SME

RETAIL SECTOR AND SOCIAL MEDIA

Impact of Social Media on Brand and Customer Relationship

The Impact of Globalization on Business - PDF

P1 Explain project aims and objectives

Uses of Big Data in Business Organizations Assignment

Role of Social Media in Business: Influence on Performance and Growth

Research Project on Implications of Digital Technologies on SMElg...

RETAIL SECTOR AND SOCIAL MEDIAlg...

Impact of Social Media on Brand and Customer Relationshiplg...

The Impact of Globalization on Business - PDFlg...

P1 Explain project aims and objectiveslg...

Uses of Big Data in Business Organizations Assignmentlg...

Research Project on Implications of Digital Technologies on SME

RETAIL SECTOR AND SOCIAL MEDIA

Impact of Social Media on Brand and Customer Relationship

The Impact of Globalization on Business - PDF

P1 Explain project aims and objectives

Uses of Big Data in Business Organizations Assignment