Role of Social Media in Promoting Business

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IT Management Issues
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
Case Study..............................................................................................................................2
Decisions Taken by Management..........................................................................................3
Two Business Processes for Enhancing Business Model......................................................4
Role of Social Media in Promoting Business........................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
IT or information technology is the proper use of systems, networking devices,
storage, computers, various procedures, physical devices and infrastructure for creating,
storing, processing, exchanging and even securing every form of information and data.
Information technology is utilized within every organization. The commercial utilization of
IT eventually encompasses the technology of computers as well as telephony and is hence
widely accepted by all (Bloom et al., 2014). This information technology subsequently
involves all layers of hardware or physical equipments, software or applications, automation
tools and operating systems for performing every necessary function. Various user devices
like smart phones, laptops, desktops and any other recording equipment are parts of IT
domain. Information technology should be managed properly for bringing maximum
productivity to the organization.
This business report outlines a proper description on a real life case study of World
University. This organization has undertaken various decisions for better productivity of the
business. Information technology is used by them in their business processes. Two distinct
business processes will be given here for enhancing the business model. The final part of this
report discusses about the role of any social media platform for the business model.
Discussion
Case Study
A group of several private universities has evenly formed a particular university,
known as World University. This university is responsible for providing education courses
online. All the classes are taken by renowned lecturers from various universities (Bardhan &
Thouin, 2013). However, the only factor here is that all of them are done online. These

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teachers take up their classes from any campus from one end of the world to the other. This
particular university offer various courses to their respective students. These students can
interact with the staff members of the university online and they have the ability in selecting
the country as per their preference. Thus, they can select any country they are wishing to get
graduated from. For example, if a student has completed all his degrees from Australia, now
he can choose USA campus of World University. Thus, this particular university can be
termed as cost effective as the student can select his or her preferred location.
Decisions Taken by Management
The senior management of this particular organization of World University has taken
various decisions for the betterment of the business. The most significant decision that they
have undertaken is the incorporation of a customer loyalty scheme, called Study Together
(Bilbao-Osorio, Dutta & Lanvin, 2013). The main aim of this customer loyalty scheme is to
provide various rewards to their students, who would be introducing any other student to the
university. Since, this university is a new entrant in the market, this particular step is
mandatory. This reward is a specific credit fee, which solely depends on course type, being
picked by the student. They have also used several agents for selling their offerings to each
and every employer of the university. All the applications of the university, which are
approved in extremely less time consumption, are used by their students. This payment for
every non refundable fee is given by credit card or PayPal (Eason, 2014). Hence, all the
students are happy with the university services. Since, the existing students are referring to
other students, the business is getting enhanced. Moreover, all the applications are approved
in extremely less time consumption and making the process faster enough.
The next decision of the senior manager of this World University is to provide laptops
to each and every student. E-books as well as laptops are the mandatory requirements for
online universities (Dahlstrom, Walker & Dziuban, 2013). However, these often turn out to

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be extremely costly for various students. This particular university is thus providing laptops
with required software to the students so that the students do not face any problem with
education. These laptops are previously configured and the cost is incurred with the course
fees. Hence, it is not possible for the students to avoid this facility.
Two Business Processes for Enhancing Business Model
Business process can be defined as the collection of various interrelated tasks that
search their end within the delivery of any product or service to the respective client (Lloyd,
2017). This business process is the set of various activities or tasks, which helps to
accomplish all the organizational goals and objectives. The two business processes that
would be helpful for the organization of World University in enhancing their business model
are given below:
i) Risk Management: The first significant business process of the World University is
the implementation of risk management within their business (Schnoll, 2015). The process of
risk management helps to properly identify, evaluate as well as prioritize several risks or
threats that are vulnerable to the business. This is eventually done with proper and perfect
application of various resources to minimize, control or monitor all types of unfortunate
events. This even helps to maximize every opportunity of any particular situation. The main
objective of the process of risk management is to assure that uncertainty is not affecting the
growth and development of the business (Luftman et al., 2013). Being a new entrant in the
market, World University should incorporate the process of risk management for increasing
and enhancing the business productivity. Various benefits of the process of risk management
are as follows:
a) Reduction of Risk Probability: The higher probability of any type of risk is
significantly reduced with the help of risk management process. This type of problem mainly

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occurs within the financial sector of the business (Mishra, Akman & Mishra, 2014). All the
risk managers of the business advice all these risks are assessed for occurring the probability
or risks. There are four types of risk occurrences and these are some chance of occurrence,
very likely to occur, very little chance of occurrences, small chance of occurrences. With risk
management, the risk probability is easily reduced.
b) Reduction of Financial Problems: The second advantage of the risk management
process is the proper reduction of any type of financial problem (Schwalbe, 2015). This type
of problem could be easily solved with the help of a proper risk management process and this
particular process will be responsible for forecasting all the finance related risks or threats.
ii) Incorporation of Compliance: The next business process of the World University
should be incorporation of compliance. Any type of legal checking is done with this
compliance. Safety auditing is another feature of the compliance. It is the basic type of
confirmation or certification, which the activity or the individual or even organization
management uses to fulfil every requirement of various regulations, rules, standards and
legislations (Galegher, Kraut & Egido, 2014). All the standards are important for any
business for maintaining laws or legislation within the business. There are various advantages
of compliance within the organization of World University. These are as follows:
a) Build Positive Reputation: The first advantage that compliance will be providing to
the World University is to build positive reputation. The rules or the compliance are utilized
for retaining or building positive reputation in their business. Presence of compliance helps in
maintaining public image of any organization (Holtshouse, 2013). Moreover, trust is built and
kept on the organization. All the students feel absolutely safe and secured with this
compliance in World University. This organization would be fulfilling all the business
compliance after completion of compliance management.

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b) High Productivity: This is another significant advantage of compliance within the
business of World University. The overall productivity of the organization is enhanced with
the help of compliance in the business. Moreover, all the students will be satisfied for the
presence of compliance in the university. Every problem or complain is well monitored with
this process.
Role of Social Media in Promoting Business
Social media is the type of computer aided technology that facilitates sharing or
creation of data, expressions, ideas or career interests by means of virtual communications.
The in-built services of this social media, solely helps the users in communicating with others
(Han & Mithas, 2013). World University, being the new entrant in the market, can easily use
the platform of social media to promote their business model for all the students present
worldwide. There are various roles of this social media for the promotion of business model.
They are given below:
i) Interaction with the Target Market: Interaction with the target market is the first
advantage. The university can easily interact with their target market and audience. All the
students would be able to post updates or even comment on pages of social media of this
university (Kellermann & Jones, 2013). World University can improve their business
processes from various feedbacks or reviews. Thus, the marketing strategies could be
implemented to address the requirements.
ii) Improvement of Responsiveness: Feedbacks are easily received or given in social
media pages. This is more effective in social media and not in any other platform. The
organization gets as a significant chance for responding to the feedbacks of the student.

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iii) Competition: The competition with the other organizations is properly checked
with the social media. It not only shows the position of the organization but also demonstrates
the positions of other organizations.
iv) Efficient Marketing: The next role of social media is the effective marketing
(Jones et al., 2014). It helps to enhance the effective marketing properly and significantly and
thus the business is well promoted.
Conclusion
Therefore, from the above business report, conclusion can be drawn that information
technology or IT is the technology that involves the maintenance, development as well as
utilization of various software, networks and systems to process and distribute data and
information. Any type of data operation is easily executed with the help of information
technology. The organizations use this technology for properly executing the business
processes. Moreover, information or data could be easily stored and managed in information
technology and thus it is utilized by all organizations. Various products as well as services are
solely linked or associated with this information technology. The main equipments are
semiconductors, software, hardware, e commerce, internet, equipments for telecom and many
more. Data handling is very easy with information technology and hence is implemented in
various organizations. There are various business processes or business applications in a
business. The most significant business applications are Exchange email server, Apache web
server, order entry of real time transactional system, SQL Server database, customer
relationship management system and even ERP or enterprise resource planning system. This
report has outlined World University case study with significant details. Two recommended
business processes and the significant role of social media are provided in the report.

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References
Bardhan, I. R., & Thouin, M. F. (2013). Health information technology and its impact on the
quality and cost of healthcare delivery. Decision Support Systems, 55(2), 438-449.
Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology
report 2013. In World Economic Forum (pp. 1-383).
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of
information technology and communication technology on firm
organization. Management Science, 60(12), 2859-2885.
Dahlstrom, E., Walker, J. D., & Dziuban, C. (2013). ECAR study of undergraduate students
and information technology. 2013.
Eason, K. D. (2014). Information technology and organisational change. CRC Press.
Galegher, J., Kraut, R. E., & Egido, C. (2014). Intellectual teamwork: Social and
technological foundations of cooperative work. Psychology Press.
Han, K., & Mithas, S. (2013). Information technology outsourcing and non-IT operating
costs: An empirical investigation. Mis Quarterly, 37(1).
Holtshouse, D. K. (2013). Information technology for knowledge management. Springer
Science & Business Media.
Jones, S. S., Rudin, R. S., Perry, T., & Shekelle, P. G. (2014). Health information technology:
an updated systematic review with a focus on meaningful use. Annals of internal
medicine, 160(1), 48-54.

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Kellermann, A. L., & Jones, S. S. (2013). What it will take to achieve the as-yet-unfulfilled
promises of health information technology. Health affairs, 32(1), 63-68.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the
Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice
Hall Press.
Lloyd, I. (2017). Information technology law. Oxford University Press.
Luftman, J., Zadeh, H. S., Derksen, B., Santana, M., Rigoni, E. H., & Huang, Z. D. (2013).
Key information technology and management issues 2012–2013: an international
study. Journal of Information Technology, 28(4), 354-366.
Mishra, D., Akman, I., & Mishra, A. (2014). Theory of reasoned action application for green
information technology acceptance. Computers in human behavior, 36, 29-40.
Schnoll, H. J. (2015). E-government: Information, technology, and transformation.
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Schwalbe, K. (2015). Information technology project management. Cengage Learning.