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MKTG 3511 - Role of Technology in Marketing Research - Article

8 Pages1362 Words130 Views
   

Temple University

   

Marketing Research (MKTG 3511)

   

Added on  2020-03-02

About This Document

ResMarket Pty Ltd is a renowned name as the marketing service provider for clients in area of Sydney. None can deny role of technology in a current global business scenario. Marketing, being part and parcel of current business strategy, cannot deny the role of technology in the betterment of service to the clients by the marketing firm. This article will emphasize role of technology in marketing to ensure the enjoyment of a competitive edge in the present market-either domestic or global. This article will highlight marketing research strategies can be fruitful for the clients with little extra cost for them by availing the service of technologies.

MKTG 3511 - Role of Technology in Marketing Research - Article

   

Temple University

   

Marketing Research (MKTG 3511)

   Added on 2020-03-02

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Role of Technology in Marketing Research1
MKTG 3511 - Role of Technology in Marketing Research - Article_1
Executive summaryNone can deny the role of technology in current global business scenario. Marketing, being partand parcel of current business strategy, cannot deny the role of technology for betterment ofservice to the clients by marketing firm. This article will emphasize on the role of technology inmarketing to ensure enjoyment of competitive edge in the present market- either domestic orglobal. Initial introduction of technology in marketing by any marketing firm may incur higherlevel of cost, but the impact of that introduction will add value to the marketing strategy of theclients by the marketing firm, ResMarket Pty Ltd of Sydney, Australia.2
MKTG 3511 - Role of Technology in Marketing Research - Article_2
Table of ContentsIntroduction.................................................................................................................................................4Impact of technology in Market Research...................................................................................................4Comments of critiques.................................................................................................................................6Impact of cost..............................................................................................................................................6Conclusion...................................................................................................................................................7References:..................................................................................................................................................83
MKTG 3511 - Role of Technology in Marketing Research - Article_3

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