Role of Social Media Marketing in Business : Assignment
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Added on 2020-12-30
Role of Social Media Marketing in Business : Assignment
Added on 2020-12-30
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RESEARCHPROJECT
Table of ContentsTITLE: ............................................................................................................................................1CHAPTER 1: INTRODUCTION....................................................................................................1Overview of the Research .....................................................................................................1Background of the research....................................................................................................1Significance of the study........................................................................................................1Rationale of the study.............................................................................................................2Research Aim.........................................................................................................................2Research Objectives...............................................................................................................2Research Questions................................................................................................................3Time Scale..............................................................................................................................3CHAPTER 2 LITERATURE REVIEW .........................................................................................5Concept of social media marketing in business organisation. ...............................................5Different tools of social media marketing that can be utilised by Oak Cash & Carry...........6Relationship between social media marketing and business performance of Oak Cash & Carry................................................................................................................................................7CHAPTER 3: RESEARCH METHODOLOGY ............................................................................8CHAPTER 4: DATA ANALYSIS ...............................................................................................10CHAPTER 5: CONCLUSION & RECOMMENDATION ..........................................................22REFERENCES................................................................................................................................1
TITLE: “To analyze the impact of digital technology, epically social media marketing, on businessperformance of an organisation”. A case study of Oak Cash & Carry”.CHAPTER 1: INTRODUCTIONOverview of the Research Research is important part for an organization to analyze all information about customer'sperception towards business product, service, process etc. In order to influence large number ofcustomers, company use social media marketing as a part of digitalisation (Andrews, 2014). Itrefers to the effective process or gaining attention or traffic through social media sites. In thepresent report, chosen organisation is Oak Cash & Carry Ltd which deals in food and drug. Themain focused area of company is to develop business performance and growth through applyingsocial media marketing tool. Background of the researchThis report is based on Oak Cash & Carry Ltd that provides cash and carry services toretailers, officers, newsagents, caterers and many other local businesses. It is an active companyincorporated in 2000 with the registered office in Oxfordshire. To maximise customer base in theorganisation, company follow social media marketing which is essential for their growth andperformance at large scale (Armstrong and et. al., 2015). It is important and effective parts ofdigital marketing, which gives incredible advantages that support firm to reach million of clientsacross the world. With the use of such tool, company easily enhance their brand awareness,improve brand loyalty, increase customer's satisfaction level, increase traffic etc. All thesebenefits are important for the success and development of company at different places. Significance of the studyThe current study is based on implication of digital technology on improving businessperformance and growth easily. Oak Cash & Carry Ltd is a small business that concern onenlarging their business operation at large scale by providing variety and quality of services orproducts to their customers. The basic motive of preparing this research is to create knowledgeand skills of learner on particular area (Ashley and Tuten, 2015). As a consumer staples industry,Oak Cash & Carry Ltd concerns on using innovative and new technology in their businessoperation which are essential for them to improve their productivity and performance. The main1
reason of organising this investigation is to understanding the importance of implementing socialmedia marketing in different departments of company. Rationale of the studyMain purpose of organising this research is to implement social medial marketing as apart of digital technology. Company uses this technology for enhancing their performance andgrowth at large scale (Balakrishnan, Dahni and Yi, 2014). For analysing relationship betweensocial media marketing and business growth, researcher conduct this research. Social mediamarketing is useful for the Oak Cash & Carry Ltd is to improve their brand awareness,reputation, customer services etc. This tool also help the organisation to attract million number ofcustomers by providing accurate information in regards of product and service. Research AimThis can be refers as an effective and essential aspect of research study as it support inorganising entire activities in accurate path (Lee, Hosanagar and Nair, 2014). It is a presetstatement on which activities of research are carrying in a right way so that wanted outcome canbe accomplished. Main aim of this research is: “To analysis the impact of social media marketing onbusiness performance of an organisation”. A case study of Oak Cash & Carry.Research ObjectivesIt can be introduced as the important part of study because it assist in summarise the aimof project in well defined way (Chang, Yu and Lu, 2015). This is significant in order to solveissue related to time completion of research. This part of study is based on dependent andindependent variables. Here,the aim of project social media marketing is independent variableand business growth is dependent variable. As business growth and success is highly depend onthe social media marketing tool. Objectives are developed that assist in covering entire elementsof research aim. Some objectives are determined as under: To identify the concept of social media marketing in business organisation. To examine different tools of social media marketing that can be utilise by the Oak Cash& Carry. To analysis relationship between social media marketing and business performance ofOak Cash & Carry. 2
Research QuestionsThis part of research is mainly based on objectives of the study as it gives an accuratedirection or guidance to the investigator to complete research activities systematically. It assist ingiving a correct literature review of study. Some questions of the research are mentioned asunder: What are the concept of social media marketing in business organisation? What are the different tools of social media that can be utilise by the Oak Cash & Carry?What type of relationship between social media marketing and business performance ofOak Cash & Carry? Time Scale3
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