INTRODUCTION Travel and tourism industry plays an important role in growth of the economy of country. Itpromotesthecountrythroughthreewayssuchasemployment,foreigncurrencyand infrastructure development (Lyons, Hanley and Neil, 2012). It helps to attract visitors by giving them various facilities and benefits. Present report is based on Thomas Cook Group which provides travel and tourism services to their customers according to their need and wants (Thomas Cook Group, 2015). Along with this, they can also give online booking services such as tickets, hotel and venues etc. Present report covers key differences between travel and tourism organizations. Furthermore, it evaluates the strategies employed by travel and tourism business for maintaining global operations. Moreover, it covers implications of global integration on the tourism organizations. In addition to this, it includes strategies to address issues which affect the cited firm. TASK 1 1.1 Travelling purpose and need is not same for all people. Following are the key difference between travel and tourism organization: Table1: Difference between travel and tourism on the basis of overview of the sector BasisTravel sectorTourism sector DefiningTravel sector consist of transportation, hospitality and entertainment services suchascruiseships,airlines, accommodation in hotels and resorts. Tourismsectorisdefinedasthe activities of person who travel for any reasons such as meetings, business, family/friends and holidays etc. In this context,itincludestransportation, accommodation, food & beverage and other services. SizeTravel sector consist of wide area in the whole world. Tourism sector consists of small area withinthecountry.Forexample 3
organizationofferguidemanfor tourists or visitors. ValueValues of travel sectors are very wide suchaspersonal,family,social- cultural, material, spiritual and moral values. Tourismsectorconsistsofonly social-culturalvalueswithinthe organizationsuchasgenerosity, tolerance and kindness, etc. Numberof organization Everycountryhaslargenumberof travelsectorsisveryhigh.For example they Inacountry,tourismsectorsis comparative low than the travel sector becausetheyareoperatestheir operation in the country only Numberof employees In travel sector, there is high number ofemployeesworkingwithinthe organization. Tourism sector number of employee has comparative low than the travel industry. Table2: Basis of legal status/ownership BasisTravel sectorTourism sector Sole traderIntravelsector,soletraderarethe people who keep the books and provide information regarding finance. Intourismsector,thereareperson whoprovideguidanceregarding tourist place. PartnershipTravelsectorhasmorepartnersin worldwide where they are operates their operations. In tourism sector there are very few partnersbecausetheyareoperates their functions within the country. OfferTravel sector offer product and services as well (Spencer, A. J., Buhalis and Moital,2012).Forexampletravel agency support the hotel facilities and tickets booking. However,tourismsectoronlyoffer servicestotheircustomers.They provide guidance for the related area etc. 4
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