Role of Tourism Industry in Growth of the Economy of Country

TRAVEL AND
TOURISM
ORGANIZATION IN
GLOBAL CONTEXT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1................................................................................................................................................3
1.2................................................................................................................................................5
1.3................................................................................................................................................6
TASK 2............................................................................................................................................7
2.1................................................................................................................................................7
2.2................................................................................................................................................7
2.3................................................................................................................................................8
TASK 3............................................................................................................................................9
3.1................................................................................................................................................9
3.2................................................................................................................................................9
3.3..............................................................................................................................................10
3.4..............................................................................................................................................11
TASK 4..........................................................................................................................................12
4.1..............................................................................................................................................12
4.2..............................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCE.................................................................................................................................14
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INTRODUCTION
Travel and tourism industry plays an important role in growth of the economy of country.
It promotes the country through three ways such as employment, foreign currency and
infrastructure development (Lyons, Hanley and Neil, 2012). It helps to attract visitors by giving
them various facilities and benefits. Present report is based on Thomas Cook Group which
provides travel and tourism services to their customers according to their need and wants
(Thomas Cook Group, 2015). Along with this, they can also give online booking services such as
tickets, hotel and venues etc. Present report covers key differences between travel and tourism
organizations. Furthermore, it evaluates the strategies employed by travel and tourism business
for maintaining global operations. Moreover, it covers implications of global integration on the
tourism organizations. In addition to this, it includes strategies to address issues which affect the
cited firm.
TASK 1
1.1
Travelling purpose and need is not same for all people. Following are the key difference
between travel and tourism organization:
Table 1: Difference between travel and tourism on the basis of overview of the sector
Basis Travel sector Tourism sector
Defining Travel sector consist of transportation,
hospitality and entertainment services
such as cruise ships, airlines,
accommodation in hotels and resorts.
Tourism sector is defined as the
activities of person who travel for any
reasons such as meetings, business,
family/friends and holidays etc. In this
context, it includes transportation,
accommodation, food & beverage and
other services.
Size Travel sector consist of wide area in
the whole world.
Tourism sector consists of small area
within the country. For example
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organization offer guide man for
tourists or visitors.
Value Values of travel sectors are very wide
such as personal, family, social-
cultural, material, spiritual and moral
values.
Tourism sector consists of only
social-cultural values within the
organization such as generosity,
tolerance and kindness, etc.
Number of
organization
Every country has large number of
travel sectors is very high. For
example they
In a country, tourism sectors is
comparative low than the travel sector
because they are operates their
operation in the country only
Number of
employees
In travel sector, there is high number
of employees working within the
organization.
Tourism sector number of employee
has comparative low than the travel
industry.
Table 2: Basis of legal status/ownership
Basis Travel sector Tourism sector
Sole trader In travel sector, sole trader are the
people who keep the books and provide
information regarding finance.
In tourism sector, there are person
who provide guidance regarding
tourist place.
Partnership Travel sector has more partners in
worldwide where they are operates their
operations.
In tourism sector there are very few
partners because they are operates
their functions within the country.
Offer Travel sector offer product and services
as well (Spencer, A. J., Buhalis and
Moital, 2012). For example travel
agency support the hotel facilities and
tickets booking.
However, tourism sector only offer
services to their customers. They
provide guidance for the related area
etc.
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