Roles and Responsibilities of Marketing in an Organisation

Added on -2020-07-22

MARKETING ESSENTIALS INTRODUCTION 1 PART-11 P1 Roles and Responsibilities of Marketing Function1 P2 Roles and responsibilities of marketing relatingtothewider organisation context2 M1 Roles and Responsibilities of marketing in context to marketing 3 M2 Interrelationship between marketing and other functional units of an organisation 3 D1 Key elements of the marketing function and interrelate with other functional units of an organisation 4 PART-24 P3 Ways in which different organisations apply the marketing mix to raise objectives 4
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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1PART-1............................................................................................................................................1P1 Roles and Responsibilities of Marketing Function................................................................1P2 Roles and responsibilities of marketing relating to the wider organisation context..............2M1 Roles and Responsibilities of marketing in context to marketing .......................................3M2 Interrelationship between marketing and other functional units of an organisation............3D1 Key elements of the marketing function and interrelate with other functional units of anorganisation ................................................................................................................................4PART-2............................................................................................................................................4P3 Ways in which different organisations apply the marketing mix to raise objectives............4M3 Different tactics applied by EE company.............................................................................6D2 Strategic marketing plan that applies the use of 7 Ps............................................................6PART-3............................................................................................................................................6P4 Evaluating basic marketing plan............................................................................................6M4 Detailed coherent based marketing plan...............................................................................8CONCLUSIONS..............................................................................................................................9REFERENCES................................................................................................................................9
INTRODUCTIONMarketing is method of buying and selling of goods in the market. It is a process under which aproducer produced down the goods in the market and after producing goods it essentially sendsdown goods to his seller in way of providing satisfaction to them(Becker, 2015). The buying andselling of goods process is not an easy process because there are so many activities is donebetween them to make down the product successful at each course such as packing, branding,tagging, labelling, advertising and delivering. The current report is based on EverythingEverywhere limited company which is a British mobile network operator, internet serviceprovider company having the largest network and its headquarters is situated in UK. This reportalso covers how the EE company plays down a role, responsibilities under marketing andinterrelates their functions with other units.PART-1P1 Roles and Responsibilities of Marketing FunctionUnderstanding Customer needs:The First role of marketing department is to understandthe customer needs and produce the goods and services accordingly. In EE limitedcompany the marketing department task is to plan down the product and services throughinternal channels by way of creating surveys, they capture the information ad receivingfeedback from them.Conducting campaign for marketing initiatives:The marketing department also runningdown the campaign and taking initiatives and focuses on producing the goods andservices and communicate with their customers(Benedetti, Piersimoni and Postiglione,2015). In this cited organisation they also launching various campaigns to attract itscustomers.Improving sales:The cited organisation marketing department is to know about their usersand their feelings so for improving the sales of their product they directly contact withtheir customersManaging marketing budget:The marketing department under EE limited companyshould be able to make down the plan according to their budget such as sales budget,production budget and so on(Taherdoost, Sahibuddin and Jalaliyoon,2014). Theyfocusing down the budget firstly and accordingly they prepare their plans to raise downobjectives.1
Conducting marketing research:Before launching down any product and services in theremarket firstly they conducting down the market research on their product and by usingthat technique first they identify its impact and after completing it they launch theirproduct successfully in the market.Developing marketing strategies:The marketing department of the cited organisationforming various plan and strategies and implement it while carrying out their productionand, marketing and develop their strategy regarding the course of product and by usingthat they launching it to their customers and such things help them in increasing theirsales and also make their product successful.P2 Roles and responsibilities of marketing relating to the wider organisation contextThere are certain roles and responsibilities relating to marketing and they are as follows:Defining and managing brands:Branding is essential feature without that the value ofgoods can not be determined(Conradie, Roberts-Lombard and Klopper, 2014). So,company should determine their brand properly, so that leads to attract its customers anddirectly helps them in increasing their sales. In cited organisation brands plays andimportant role and it is necessary for the marketing department to manage their brandsproperly. The department is to analysis the market properly and then planning is to bedone so that negative impact will not arise on their brand. The company have to considerout the tangible and intangible elements that made impact on their brand directly orindirect and creating its value. The tangible elements in form of product, price, labelling,branding, tagging and intangible in form of the experience that the consumer has hadwith brand, their relationship with the brand .The brand manager should decide out themarket properly and to check down the overall impact that create on their customersregarding taste, fashion and preferences.Producing marketing and promotional materials:The cited organisation have to adoptdown the promotional process with great care so that sales will not be impacted andpromotional activities will be carried out effectively. The said organisation marketingdepartment also have to consider down the production and promotional technique inmarketing. It should have been created in such a way that it tells about the productpositivity and also attract its customers. They have to care regarding the elements such asproduct design, logo, graphics, colour, design the such all the important things are to be2

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