Roles and Responsibility of Marketing Department

Roles and responsibility of marketing department
The size, scope, and budget of a hotel's sales and marketing division vary. But
regardless of size, every hotel should have a sales and marketing division to handle
the hotel's sales and marketing strategy. A sales executive works with clients from all
market sectors at smaller hotels. These clients may include travel agents, tour
operators, event planners and corporate travelers. To manage various market
niches, large hotels have specialized sales managers and executives. As an
illustration, one sales manager and sales executive are only responsible for dealing
with corporate clients, while another is in charge of trade and travel.
Example Sales and Marketing department small hotel
Example Sales and Marketing department large hotel