Unit 2 Marketing Essentials Assignment Solution - H&M

Added on -2020-02-12

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Marketing Essentials
Table of ContentINTRODUCTION.................................................................................................................................4TASK 1.............................................................................................................................................5P1 Roles and responsibilities of marketing function in H&M...........................................................5P2 How marketing roles and responsibilities relate to other departments of H&M.........................7TASK 2.................................................................................................................................................8P3 Comparison between marketing mix of H&M and Zara to the process of marketing planning....8TASK 3.................................................................................................................................................9P4 Marketing plan for H&M.............................................................................................................9CONCLUSION...................................................................................................................................11REFERENCES....................................................................................................................................11
INTRODUCTIONThe marketing assignment is the designed to introduce the student related to theprincipal of the marketing. It defines the marketing mix and strategy of the marketing to findand advertisement of the market. The marketing develop the marketing plan and objective inthe market. The human and management design the marketing strategy (Brooks and Simkin,2012). The H&M introduce the product and service. The marketing of the product and servicedefine the advertisement, publicity of the product, sales promotion, personal selling related tothe product. The HND business defines the skill and knowledge of the student related to theproduct and services. The company introduce the marketing mix strategy related to theproduct, price, place, promotion, people etc. The company operation runs away the social,economic and environment. The Hennas and Mauritz company growing the internationalcloths. The company evaluated the role, scope, objective of the marketing in the organisation.TASK 1P1 Roles and responsibilities of marketing function in H&MMarketing can be defined as the business or action which is used to sell products orservices in a market. It is the process by which a value is being created by company for itscustomers so as to create strong relationships with customer to capture customer value inreturn (Dibb and Simkin, 2013). For H&M also marketing plays an important part insatisfying its customers need and for achieving growth and success. In company marketing isused to create attention in customers for brand and creates likeability by ensuring that worldis aware of H&M , that it is fun, exciting and inviting. There are various marketing functionsthat a company needs to draw out for the effective marketing. These functions help ingenerating profit and making business more successful. These functions of marketing are :Distribution : It is all about deciding from where the goods and services will comewhich a company wants to sell to its customer who wants to buy them. If the productwill not be available for the customers than the company will not be able to makemoney. Financing : It is an essential part for every business , to make money it is necessaryto have money. An important marketing function of a product is to find financethrough loans, investments, or from capital so as to create and advertise products andservices (Clow and James, 2013).Marketing Research : It is concerned with collecting necessary information for thetarget market, which includes to whom the product will focus, what will be theproduct's unique identity in comparison to company's competitor's.

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