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Roles and Responsibilities of a Marketing Function in Context of Tesco

   

Added on  2020-06-06

16 Pages4459 Words1214 Views
MARKETINGESSENTIALS

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1. Roles and responsibilities of a marketing function in context of Tesco...............................3P2. Marketing influences and interrelationship with other functional department and itssignificance ................................................................................................................................5TASK 2 ...........................................................................................................................................7P3. Various elements of marketing mix in comparison of Tesco with Asda .............................7TASK 3..........................................................................................................................................10P4. Produce and Evaluate a basic marketing plan ....................................................................10CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing essentials is a important process in which final products and services are produced forcustomers in order to full fill their demands and wants effectively. Thus, marketing departmentplays a vital role in every business organisation that focus on producing such goods that havehigh quality. It is different from sales concept and have number of activities that are involved inthis function that include market research, designing, communicating the necessary informationin market place. This report highlight the case of Tesco which is a well established Britishmultinational merchandise retailer that have headquarter situated in England, United Kingdom.Marketing process plays essential role in this business firm as their main aim is to understandcustomer's demands and needs and than produce goods accordingly. This report highlights theroles and responsibilities of marketing function and effective interrelationships that exist amongdifferent functional departments. Assignment also involve basic marketing plan for new productlaunch. TASK 1P1. Roles and responsibilities of a marketing function in context of TescoEvery business organisation have certain departments that possess diverse responsibilities androles that are played by respective managers (Asaduzzaman, Hossain and Rahman, 2014).Company have specific vision and mission that has to be accomplished in set time period. Tescoin of the biggest firm that develop strategies for attaining final goals and aims in effectivemanner. Major functions that are played by Tesco is as follows: Finance functionHuman resource functionMarketing FunctionMarketing department of Tesco have appropriate methods and steps that is executed inorder to supply their final products to ultimate consumers. They have many roles so that they canperform in accordance to set policy and objectives of organisational system. They are illustratedbelow: Perform Market Research: This is a first step initiated by marketing manager of Tesco inwhich they study all factors and elements that are present in dynamic businessenthronement and than draw plans accordingly. This role also include performing

environmental scanning in which they scrutinize all happenings taking place in marketplace along with studying strategies of competitors and than finally construct plans inconsidering all these aspects. This enable to find out favourable and non favourablesituations so that decision can be made while considering it. Construct a market plan: This is a primary duty of marketing manager to buildmarketing plans properly so that they can able to define targets. It include plan of actionsthat need to be followed by individuals in order to implement some steps in such a wayso that ultimate marketing functions can be implement constructively. Whole success offormulated strategy is depended upon how the market plan is drawn and specify time inwhich it has to be completed. Developing Product: This is a major role played by marketing team that is to developproduct in accordance to current market condition so that Tesco can able to build goodsin conducive manner. The other function which is involved in this is to examinestrategies of competitors that are there in market place and than make decisions whileconsidering it. Tesco have complete focus on serving customers with delivery bestquality products hence, their marketing team have crucial role to play. This is very basicstep as the whole process is depended on need and demand of final customers andconsider product requirements and than perform product development function (Black,2013). Distributing final products to ultimate customers: This is another role played bymarketing department that is to supply final produced goods to their consumers accordingto their demands. Tesco have well structured distribution channel that work for renderingproducts and services to customers in most convenient way and result in fulfilling theirdemands efficiently. They also concentrates on minimizing wastage of resources atsignificant level. Performing customer support services: this is also a indispensable role played bymarketing department after the principal function that is to supply ultimate products tothe consumers is completed. Tesco have proper system of accepting customerscomplaints if it is there and than work accordingly. It is very essential to seek point ofviews of clients as it assist in making changes in marketing plans so that new can beconstructed.

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