This report provides a practical consultancy briefing for Rolls Royce, a premium brand in automobiles and aircraft. It identifies the key factors that are important for the firm to consider while continuing its business activities, including political, social, environmental, legal, economical, and technological factors. The report also analyzes the impact of technology on the firm's manufacturing process. The findings suggest that the firm has opportunities to expand its market in more than a dozen countries by diversifying its risks across the regions. The major benefit the firm has in relation to social factors is that it is known for beautiful automobiles and is a form of status symbol in society that has helped to maintain the brand image in the market in-spite of certain social barriers. The report concludes that there are various factors that are responsible for the efficient working of the quoted firm, and technological factor and impact has also been discussed where the firm current strategy had been analyzed in detail.
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