Rolls Royce Presentation

“ROLLS ROYCE” CW1
PRESENTATION

“INTRODUCTION”
• Rolls Royce deals with the designing, manufacturing and distribution of power and propulsion
systems for automotive, aviation, marine and energy sectors.
• It was founded in 1906 and is publicly owned, having functioned in the Renewable energy and
Electric utilities sector.
• The company’s current CEO is Warren East and it has the annual revenue of $ 20.4B, along
with employing 50,000 people as of now.
• The key competitor of the company in this industry is General Electronics.
• The main highlight of the company’s products is the Rolls Royce Trent 1000 engine with more
benefits than its predecessors.
• The company believes in excellence and leading through increase in employee motivation.
• The business strategy of the company is to maintain the reputation of the company through
skilled workers and production of unique products for the global markets.

“PESTLE ANALYSIS”
POLITICAL
FACTORS
ECONOMIC
FACTORS
SOCIAL
FACTORS
TECHNOLOGI
CAL FACTORS
LEGAL
FACTORS
ENVIRONMEN
TAL FACTORS

“EXTERNAL BUSINESS ENVIRONMENT
ANALYSIS (PESTLE)”
1. POLITICAL: - The impact of political factors is that the company has had to change
policies and adapt to the government regulations.
2. ECONOMIC: - The impact of economic factors is that the company dealt with reduced
demands and increased fuel costs.
3. SOCIAL: - The impact of social factors is that the company’s UK redundancy uncertainty
factor has increased along with the influence from Unions and politics.
4. TECHNOLOGICAL: - The impact of technological factors is that the company faced
cyber threats of various types.