Business Model Canvas for a Romanian Bakery in Birmingham

This Business Model Canvas outlines the key aspects of a Romanian Bakery in Birmingham, including cost structure, key partners, revenue streams, and more. The bakery aims to produce traditional Romanian bakery products using authentic recipes and ingredients, while also offering a range of other products. The target customer segments are millennials and Gen Z who are interested in exploring new tastes, as well as restaurants who purchase the bakery products for use in their dishes. The main assumptions for success include effective marketing channels, a well-chosen customer segment, and adequate funding and networking resources.

Business model canvas : MY BUSINESS IDEEA IS A ROMANIAN BAKERY IN BIRMINGHAM AND THE MAIN OBJECT OF ACTIVITIE IS TO PRODUCE ROMANIAN BAKERY
PRODUCTS USING TRADITIONAL RECIPES AND PRODUCTS ALSO WE INCLUDE A VARIETY RANGE OF PRODUCTS LIKE BAGUETTE , CHIFLE, SEED BREAD .BASED ON THIS IDEEA
ANSWER TO ALL THE QUESTIONS FROM THE TABLE AND AT THE AND WRITTE 3 ASSUMPTION .
Cost Related Revenue Related
Key Partners Investors who are investing their
resources Restaurants who buy bakery
products of bakery. Supplies from Kitchen and Stuff
Limited for raw ingredients for
following tradition recepies. Supplies of equipments as well
as infrastructure for setting up
of bakery
 Investors make their investment
and supplier s provide raw
ingredients for manufacturing
the desired products.
Key Activities
 To introduce the taste of
Romania bakery products in
Birmingham
 Engages in branding activities
 Marketing activities
 Collaborate with social media
influencers as well as content
creators.
 Engaged in collaborating with
digital marketing agencies and
indulges in paid promotional
techniques.
 Engaged in doing proper market
research for having information
about the taste and preferences
of individuals.
 Prepare official website as well
as online store for reaching
customers
 For enhancing customer
relationship, they ask for
feedbacks as well as their
reviews on their products
 They can also engage in
organising small digital
competition in regards with
pleasing their employees in an
effective manner.
 Engage in dealing with
restaurant owners whom they
sell their products to be used for
producing dishes.
Value Propositions
 Freshly baked bakery
products
 Innovative Fusion taste
which combines Romania
and UK recepies
 Provide quality products
at reasonable price
 With the aid of market
research, it has been
assessed that customers
facing issues with getting
quality products at
affordable prices.
Marketing & Sales Communication
 For marketing about the Romania
Bakery, owner would collaborate with
digital marketing agencies.
 These agencies design proper adverts
which will be used for Facebook and
Instagram.
 Will engage in content marketing
activities and collaborate with social
media influencer for promoting their
brand and products.
 Message should be unique , attractive
and appealing for target customers
Customer Segments
 Customer segments comprises of
millennials, Gen Z.
 Those customers will be targeted
who wants to explore differentiated
taste at reasonable prices.
 Those are targeted who are active
users on social media and get
inspired with news of new opening
food outlets.
 Most important customers are
those who wants quality products
at competitive pricing.
 Collaborated with restaurants for
selling their products and services
for targeting massive customer
base.
 Restaurants who purchase their
bakery products for producing
differentiated dishes
Key Resources
 Human resources including staff
which takes care of kitchen
culinary, cashier job, producing
bakery products.
 For financial resources, they
Product & Service Delivery Channels
 Marketing communication will reach
to customers through social media
sites with the aid of Facebook and
Instagram advertisements.
 Customers can purchase products

have collaborated with investors
who provides them funding
 Chefs from Birmingham who
knows how to produce bakery
products as it can be costly affair
for owners to hire Romanian
Chefs.
 For solving customer queries, an
individuals can be hired
 For handling social media affairs,
collaboration with digital
marketing agencies have been
done.
 Delivery boys for deliveries
through online channels.
from their physical and virtual stores.
 Products offered by them comprises
of Chifle, seed bread and other
related traditional Romanian bakery
products
 They also indulge in solving customer
complaints through their reviews as
well as feedback on social sites
Cost Structure Staff salaries Purchased infrastructure Designing marketing plan Conducting market research Cost of engaging in paid digital
marketing techniques Equipments in regard with
culinary and other related
aspects
 Most expensive key activity is
engaging with social media
influencers as well as content
creators . Most expensive key
activity is to bring Romanian
ingredients for indulging in
traditional manufacturing of the
bakery products .
Revenue Related
 Customers can pay for their
procured products or services in
cash or by using digital payment
modes like paypal
 Targeted customers are willing
to pay price for the traditional
Romanian bakery items as they
wants to explore new taste at
their local place.
 Selling of products and services
is considered as main revenue
stream of owners of Romanian
Bakery
 Other revenue streams can be
procurement of shares, investing
in real estate and other related
activities
 This is main revenue stream for
them which contributes
significantly in overall revenue
operations.
Creating a Winning Business | List your assumptions

Business model canvas : MY BUSINESS IDEEA IS A ROMANIAN BAKERY IN BIRMINGHAM AND THE MAIN OBJECT OF ACTIVITIE IS TO PRODUCE ROMANIAN BAKERY
PRODUCTS USING TRADITIONAL RECIPES AND PRODUCTS ALSO WE INCLUDE A VARIETY RANGE OF PRODUCTS LIKE BAGUETTE , CHIFLE, SEED BREAD .BASED ON THIS IDEEA
ANSWER TO ALL THE QUESTIONS FROM THE TABLE AND AT THE AND WRITTE 3 ASSUMPTION .
List your MAIN assumptions - those that must be true for your idea to succeed.
a) First assumption is concerned with marketing channels which will help in promoting the business and help owners to reach
to massive number of customers with the aid of digital channels. It has been assumed that chosen marketing channels will
be suitable for Romanian Bakery and help them to make a reach to massive customer base on an instant basis. In
accordance with marketing channels, owners are planning to accompany content creators, social media influencers as well
as digital agencies which can aid them in gaining massive customer base. It has been analysed through market research,
customers encompasses of Millennials and Gen Z gets motivated for a new outlet through its good reviews on social sites.
Customers also gets influenced significantly by social media influencers as well as advertisements on social media sites
such as Facebook and Instagram in a strategic manner. It has been assumed that this marketing channels would not help
owners to reach a massive customer base but also aid in strengthening the reputation of the brand overseas. These
practices will help them in establishing their Romanian Bakery at Birmingham in an effective manner. It has been evaluated
that these marketing channels also help owners in understanding the feedbacks as well as take effective action in case of
receiving any complaint.
b) Second assumption for business success is based on choice of customer segments. These segments are chosen on the basis
of market research. It is imperative for business owners to choose their customer segments wisely as with the aid of this,
marketing communication channels are determined in a strategic manner. They should know whether they are targeting
right customer set or their products will be suitable for segmented audience. It has been assumed that owners of Romanian
Bakery have determined a right choice of customer base as they are targeting millennials as well as Gen Z with their
traditional dishes. They have chosen customer segment who are willing to explore differentiated type of taste in their local
area. People of UK are indulgent in their approach which led them to explore and appreciate different tasted open-
heartdely. This choice will be profitable for their business. They can also plan small contests in relation with digital media
channels for enhancing customer relationship in an effective manner. Customer segments can be chosen on the basis
customer behaviour in regards with exploring traditional Romanian dishes. Their customer segment also comprises of
restaurant who purchase their bakery products for selling.

c) Third assumption for making this business successful is based on funding resources and networking activities of owners. It is
imperative for business houses to have funding resources as well as indulged in networking activities in order to be successful
in an effective manner. It has been assumed that owners of this business has arranged adequate resources as well as engaged
in networking practices in context to suppliers and other restaurant owners to whom they also sell their products in an
effective manner. This has led them to operate their business practices in a strategic manner. It has been analysed that
funding resources needs to be evaluated in context to operational cost, business requirements, customer needs and may more
in an effective manner. Owners of this business has indulged with investors for funding their operations in a strategic manner.