Business Model Canvas for a Romanian Bakery in Birmingham

Business model canvas : MY BUSINESS IDEEA IS A ROMANIAN BAKERY IN BIRMINGHAM AND THE MAIN OBJECT OF ACTIVITIE IS TO PRODUCE ROMANIAN BAKERY
PRODUCTS USING TRADITIONAL RECIPES AND PRODUCTS ALSO WE INCLUDE A VARIETY RANGE OF PRODUCTS LIKE BAGUETTE , CHIFLE, SEED BREAD .BASED ON THIS IDEEA
ANSWER TO ALL THE QUESTIONS FROM THE TABLE AND AT THE AND WRITTE 3 ASSUMPTION .
Cost Related Revenue Related
Key Partners
 Investors who are investing their
resources
 Restaurants who buy bakery
products of bakery.
 Supplies from Kitchen and Stuff
Limited for raw ingredients for
following tradition recepies.
 Supplies of equipments as well
as infrastructure for setting up
of bakery
 Investors make their investment
and supplier s provide raw
ingredients for manufacturing
the desired products.
Key Activities
 To introduce the taste of
Romania bakery products in
Birmingham
 Engages in branding activities
 Marketing activities
 Collaborate with social media
influencers as well as content
creators.
 Engaged in collaborating with
digital marketing agencies and
indulges in paid promotional
techniques.
 Engaged in doing proper market
research for having information
about the taste and preferences
of individuals.
 Prepare official website as well
as online store for reaching
customers
 For enhancing customer
relationship, they ask for
feedbacks as well as their
reviews on their products
 They can also engage in
organising small digital
competition in regards with
pleasing their employees in an
effective manner.
 Engage in dealing with
restaurant owners whom they
sell their products to be used for
producing dishes.
Value Propositions
 Freshly baked bakery
products
 Innovative Fusion taste
which combines Romania
and UK recepies
 Provide quality products
at reasonable price
 With the aid of market
research, it has been
assessed that customers
facing issues with getting
quality products at
affordable prices.
Marketing & Sales Communication
 For marketing about the Romania
Bakery, owner would collaborate with
digital marketing agencies.
 These agencies design proper adverts
which will be used for Facebook and
Instagram.
 Will engage in content marketing
activities and collaborate with social
media influencer for promoting their
brand and products.
 Message should be unique , attractive
and appealing for target customers
Customer Segments
 Customer segments comprises of
millennials, Gen Z.
 Those customers will be targeted
who wants to explore differentiated
taste at reasonable prices.
 Those are targeted who are active
users on social media and get
inspired with news of new opening
food outlets.
 Most important customers are
those who wants quality products
at competitive pricing.
 Collaborated with restaurants for
selling their products and services
for targeting massive customer
base.
 Restaurants who purchase their
bakery products for producing
differentiated dishes

Key Resources
 Human resources including staff
which takes care of kitchen
culinary, cashier job, producing
bakery products.
 For financial resources, they
have collaborated with investors
who provides them funding
 Chefs from Birmingham who
knows how to produce bakery
products as it can be costly affair
for owners to hire Romanian
Chefs.
 For solving customer queries, an
individuals can be hired
 For handling social media affairs,
collaboration with digital
marketing agencies have been
done.
 Delivery boys for deliveries
through online channels.
Product & Service Delivery Channels
 Marketing communication will reach
to customers through social media
sites with the aid of Facebook and
Instagram advertisements.
 Customers can purchase products
from their physical and virtual stores.
 Products offered by them comprises
of Chifle, seed bread and other
related traditional Romanian bakery
products
 They also indulge in solving customer
complaints through their reviews as
well as feedback on social sites
Cost Structure
 Staff salaries
 Purchased infrastructure
 Designing marketing plan
 Conducting market research
 Cost of engaging in paid digital
marketing techniques
 Equipments in regard with
culinary and other related
aspects
 Most expensive key activity is
engaging with social media
influencers as well as content
creators . Most expensive key
activity is to bring Romanian
ingredients for indulging in
traditional manufacturing of the
bakery products .
Revenue Related
 Customers can pay for their
procured products or services in
cash or by using digital payment
modes like paypal
 Targeted customers are willing
to pay price for the traditional
Romanian bakery items as they
wants to explore new taste at
their local place.
 Selling of products and services
is considered as main revenue
stream of owners of Romanian
Bakery
 Other revenue streams can be
procurement of shares, investing
in real estate and other related
activities
 This is main revenue stream for
them which contributes
significantly in overall revenue
operations.