Roof Top Café: Business Plan

ROOFTOP CAFÉ: BUSINESS
PLAN

BUSINESS PLAN SUMMARY
According to Ekanem (2017), a business plan can be defined as the written document which
specifies details relating to the manner in which company’s objectives will be accomplished
relating to sustaining as a viable business. Further, it provides the information to the reader
regarding what, where, why and how the company will attain its goals as well as the
individuals involved in same. (Cole, 2014). Present report emphasizes on the business plan of
Roof Top Café. The report comprises three essential segments of a business plan, i.e.
Business, Market and Financial perspectives. The fundamental purpose of the current
business plan is to assess the business as whole comprehensively and to make contemplation
regarding the areas of issues.
With the assistance of plan owner or executive can get the analysis of every factor of
business, it also discloses problems which were obscured previously along with areas from
which the profit can be generated. It can be concluded from Porter Analysis that café will
face tough competition from existing café and restaurant. Further, the threat of market entry
and substitute is too high in this case as it not that tough to initiate café business. The main
strength of Roof Top Café is the availability of best view and best quality of food and service.
The financial perspectives of café represent that it is going to have an increasing trend of
sales and appropriate profits. Further, as management is keeping a watch on all the operation
on a continuing basis, thus it will succeed in resolving the issue at its initial stage and will be
able to sustain for a long period.

Table of Contents
The Business..............................................................................................................................5
Overview................................................................................................................................5
Business Structure..................................................................................................................5
Organization Chart.................................................................................................................6
Key Personnel........................................................................................................................6
Products and Services............................................................................................................7
Innovation and Insurance.......................................................................................................8
Risk Management...................................................................................................................8
Legal Considerations..............................................................................................................8
Sustainability Plan..................................................................................................................9
The Market.................................................................................................................................9
Market Research.....................................................................................................................9
Market Targets.......................................................................................................................9
Environmental/ Industry Analysis..........................................................................................9
SWOT Analysis...................................................................................................................11
Competitors Analysis (5 Porters Analysis)..........................................................................11
Advertising and Sales...........................................................................................................12
The Future................................................................................................................................12
Vision statement...................................................................................................................12
Mission statement.................................................................................................................12
Goals/objectives...................................................................................................................12
Action plan...........................................................................................................................13
The Finance s...........................................................................................................................14
Key objectives & financial review.......................................................................................14
Assumptions.........................................................................................................................15

Start-up costs........................................................................................................................15
Balance Sheet Forecast........................................................................................................17
Profit and loss forecast.........................................................................................................17
Provisional Cash Flow Statement........................................................................................18
Break-even analysis.............................................................................................................19
References................................................................................................................................22

THE BUSINESS
Overview
The business idea which has been adopted in the present case is of the hospitality industry
that is the café named as Rooftop Cafe. The café has not yet been registered thus proposed
name of the business has been provided. Café will be opened next year near Christmas in
Melbourne.
Business Structure
The business will be initiated through two partners. Thus the partnership business structure
will be followed in order to operate the transactions of business. The partners of “Rooftop
Café” are Mr Adam and Mr Smith. Both the partners are having appropriate experience in the
hospitality industry as they have been part of this industry from the last ten years. Both the
partners have worked in different know cafés of Australia. Mr Adam is known for his
management skills,and on the other hand,Mr Smith is known for being a master of tasting and
cooking. Even Mr Smith has also been awarded as best chef in the restaurant in which he
worked previously.

Organization Chart
Figure 1: Organization Chart of Roof Top Cafe
Key Personnel
The key personnel of the café will be the two partners, general manager and assistant
managers. The strategies and policies will be developed by the partners. Further, they will be
discussed with managers and changes will be made accordingly. The staff which will be part
of the café will be as follows:
Executives Quantum
Chief Executives (GM) 1
Subordinate managers 2
Kitchen manager 1
Bartenders 1
Servers 5
Bar Backs 1