Importance of Front of House Areas in Hotel Management

This presentation discusses the importance of front of house areas in hotel management, focusing on the impact it has on customer preferences. It also explores the key aspects of planning and management of the front of house area for Marriott hotel. Additionally, it critically discusses the operational issues affecting the effective management and business performance of the front office areas.

ROOM DIVISION
OPERATIONS MANAGEMENT

P 2.1 Assess the importance of the front of house
areas of effective management
 The attractive designing of front office areas and layout the
first impressions for any hotel to the customers. Regarding
Marriott hotel, its front house areas must be structured in
attractive form which make positive impact on preferences of
its customers in industry. Its professionals need to always
have welcoming, friendly and confident body language to
maintain the good relationship with their loyal customers in
market which gives them positive outcomes.
 Property management system: Multiple functions of the
hotel is running in firm such as managing human resource
department, tour operation management, finance and
infrastructure management etc. all these areas can be
managed with the using of Online IT platforms in various
way so affirmative influences can be established on
customers mind (Ransley and Ingram, 2012).

Performance standard: Administration department of the hotel
require to ensuring that, all departments of the hotel including
front of house areas functioning their responsibilities properly
in case of maintaining performance.

P 2.2 Discuss the key aspects of planning and
management of the front of house area for Marriott
hotel
 Discuss planning: In Marriott hotel, its front of areas
peoples need to making proper discussion on planning of
crate it attractive and adding innovation to better present
organisational services to customers. In the planning must
be included, property management system, point of sale
management, guest account management, data mining etc
(Mikes 2011).
 Organising: As per discussed planning about management
of the front of house areas of hotel, its top management
needs to organising of planning as per its required areas
upon business.

 Coordinating: At this stage, its front office peoples has
liability to coordinating different functional activities as per
planning in regarding to the functional areas of the business.
All services provided by its front areas must be coordinated
with its management team in company in order to
completion of each task.
 Staffing and controlling: In provision of front areas of
hotel, its management team require to maintain proper
planning of required staffing at workplace and also
controlling their frequency as per its necessary areas.

P 2.3 Critically discuss the key operational issues
affecting the effective management and business
performance of the font office areas for Marriott
hotel
 Accounting and financial issues: These are one of the vital
issues for Marriott hotel in order to managing various financial
and accounting businesses problems at front office areas of the
firm. It can be said that, variety of foods and accommodation
services are being furnished by its employees and as part of
proper billing and accounting system of its various facilities in
business (Langabeer and Helton, 2015).
 So they receive various types of short and long form of
payment system which is needed to be managed in the business
in appropriate way as per accounting and finance management
approach. They face issues like, receiving insufficiency amount
of money equal to their services in hotel and also lack of
finance to handling all accommodation facilities in industry.

 Sales & Marketing: Sales and marketing also one of the key
operational issues for Marriott hotel, which is ineffective or
lack of communication of its employees make negative
impact on customer convenience in market and also sales
and marketing typically also attract different kinds of
peoples in market.
 In contrast, sales managers are also a good relationship
builder and in competitive environment, they can get
disparates in personal and priorities sometimes can lead to
serious falling of misunderstanding in front areas services of
the business.

References
Mikes, A., 2011. From counting risk to making risk count: Boundary-
work in risk management. Accounting, organizations and society,
36(4-5), pp.226-245.
Langabeer, J. R. and Helton, J., 2015. Health care operations
management. Jones & Bartlett Publishers.
Ransley, J. and Ingram, H., 2012. Developing hospitality properties and
facilities. Routledge.

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