Analysis of Front of House Operations in Hospitality Management

This report examines the critical role of front-of-house operations in hotel management, emphasizing its impact on customer satisfaction and overall business performance. It highlights the importance of ambiance and design in creating a positive customer experience, along with the need for effective planning and management of various systems, including property management, reservation systems, and guest account management. The report also addresses key operational issues such as overbooking, labor shortages, and power cuts, and their potential impact on a hotel's ability to provide quality services. The analysis draws on the references which provides a comprehensive overview of the challenges and best practices in hospitality management, offering insights into how to maintain a successful and customer-centric operation.

ROOM DIVISION OPERATION
MANAGEMENT
(TASK 2)

2.1 ASSESS THE IMPORTANCE OF THE FRONT OF
HOUSE AREA TO EFFECTIVE MANAGEMENT.
 Front of house area plays an important role in attracting
customers. They act as an inviting factors to the customers.
 Ambience is one of the aspect which affects the senses of
the customers.
 As ambience provides an experience which is completely
sensory. More stylish and unique the ambience will be,
more alluring effect it will create.
 It is important to provide a feeling of comfort, relaxation
and calmness to the customers.
 Once you build a great mood of the customer through an
ambience, the more satisfaction they will feel in the
services of the hotel.

2.2 DESCRIPTION ON THE KEY ASPECTS OF PLANNING AND
MANAGEMENT OF THE FRONT HOUSE AREA FOR NEW
HOSPITALITY OPERATIONS.
 There are some important things which are need to be
followed as are-
 The design and layout plays the essential role in relation
to maintain the first impression on the eyes of the
customers.
 It is need to be considered as the face of the hotel, hence,
it can be true to said that well planned, clean and
attractive so that quality can be enhanced.

CONT…
The key aspects of planning and management as are-
 Property management system- There are various function are like
managing human resources, tour operations, finance and
infrastructure facilities.
 Reservation and room management- This is need to maintained in
the efficient manner.
 Guest account management- This is one of the important aspect of
reservation management it is need to be maintained effectively.
 Safety and security- The security of the infrastructure is need to be
maintain in order to ensure the better services to the customers.

2.3 DESCRIPTION ON THE KEY OPERATIONAL ISSUES
WHICH AFFECT THE MANAGEMENT AS WELL BUSINESS
PERFORMANCE FOR HOSPITALITY OPERATIONS.
These are defined in the following manner as are-
 Overbooking- With the help of booking more rooms and
reservation more than the holding capacity of hotel can
affect the satisfaction of the customers in the firm. This
is need to be avoided with demand and supply
management tools.
 Labor shortage- The hotel industry need to have proper
labor availability in relation to carry day to day
operations of the firm. They need to provide those
environments which will be helpful to sustain the brand
image of the enterprise.
 Power cuts- The disrupted power cuts or water supplies
are the major issue which can affect the working of the
firm in the large manner.

REFERENCES
 Lashley, C., 2018. Education for Hospitality
Management. In Innovation in Hospitality
Education. Springer, Cham.
 Tuntirattanasoontorn, N., 2018. Service quality
improvement in the Thai hotel industry. AU
Journal of Management. 6(1). pp.24-37.

THANK YOU