2.1 Assess the importance of the front of house area to effective management Importance of ambience- The ambience of hotel reflects its environment. It helps people to determine internal design of hotel. An attractive ambience will put a great impression on people. It will help in attracting them. Guest relations- Maintaining good relations helps in increasing customer satisfaction. It also helps in retaining them. Security services-High and effective security services helps in ensuring that hotel is having a safe and secure environment
2.2 Discuss the key aspects of planning and management of the front of house area for a given hospitality operation Planning – It helps in developing proper plans. Through this it becomes easy to work accordingly. Organising – It helps in organising daily activities. In this it s decided who will perform what task and when. Coordinating-inthisemployeescoordinatewitheachother.Also,ithelpsin performing task in effective way.
Cont.. Staffing- There must be proper staff to perform activities. Also, task must be assigned according to their roles. Controlling- Manager control employee and their task. It helps in improving efficiency and maintaining quality of service. Evaluating- Manager evaluated employee performance to ensure whether they have achieved their goals or not.
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2.3 Critically discuss the key operational issues affecting the effective management and business performance of the front office area for a given operation Accounting issues– If employee are not properly trained they can insert incorrect data. Then they will blame each other for this,. It will lead to conflicts among them. Sales and marketing issues– If front office staff does now know about services of hotel then they will give wrong information to people. This will lead to issues between customers and employees.
REFERENCES : Walker, J.R. and Walker, J.T., 2016.Introduction to hospitality management. Prentice Hall. Ivanov, S., 2014.Hotel revenue management: From theory to practice. Zangador. Park, J., Jeong Kim, H. and McCleary, K.W., 2014. The impact of top management’s environmental attitudes on hotel companies’ environmental management.Journal of Hospitality & Tourism Research,38(1), pp.95-115.