Importance of Front of House Area in Rooms Division Operations Management

This presentation discusses the importance of the front of house area in rooms division operations management. It highlights how the front office provides effective services to customers and helps in maintaining customer relationships. It also covers key aspects of front office management and key operational issues affecting front office management.

Rooms Division Operations Management
TASK 2

2.1 Importance of the front of house area
Front office helps to provide effective services for the sake of
customers. They provides accommodation , food and beverage
facility, bar services, house keeping , etc. to satisfy the
customers according to their needs. For this proper planning has
to be done by the managers. The front office is usually made
attractive to provide effective ambience for the customers. This
will help to garb the attention of the customers.

With the help of healthy interaction with the guest, relationship
factor can be maintained. This will help to provide ease to the
customers in case of any problem (Dexter and et.al., 2014).
With the help of camera security is also provided to the guest.
The rooms also have locker facility to safeguard the assets of
the customers.

2.2 Key aspects of front office management
It is very important for the front office managers to make the
strategies for providing attractive services to the customers.
Following are the steps to be accomplished:
Planning: After evaluating all the factors prevailing in the
environment along with the demand of customers , proper
planning has to be done . List making should be done for the
set of activities to be implemented.
Organising: Proper work allocation has to be done to execute
that planning. Grouping should be done accordingly for
effective working of all departments.

Coordinating: In order to have a smooth working all the teams
have to work in collaboration with each other. With the help of
effective communication proper coordination can be achieved.
Staffing: Sound staff recruitment should be there for the
effective working of the organisation. Training should be given
to the employees to improve their skills.
Leading: One has to implement appropriate leadership approach
for the effective working of an organisation. Advanced
technologies like, Fidelio, opera , micros, etc. have to be
implemented to improve the operating system. This will help
to improve the services provided to the customers.

Controlling and evaluating: The performance has to be tracked at
regular intervals to control all the factors which are giving
negative impact to the organisation. One must have to
understand the necessity of the internet n order to provide the
customers with the same (Wang and et.al., 2014).
In this way, the operation management can work efficiently.

2.3 Key operational issues which are
affecting the front office management
There are many factors which can affect the functioning of front
office department. For an efficient working staff should have
the appropriate skills. Sometimes the employees lacks the skills
related to the accounting and finance. Problem related to the
mismanagement can be arose because of this. They must know
the new technologies to deal with the problems related to this.
Training program can also assists in the same.

Today customers book the hotels with the help of online services.
For this the marketing should be done in a proper way. Price per
advertisement technology can help to make people more aware
about the company. Investment has to be done for this (Davis
and et.al., 2018). The marketing and sales mangers have to
make appropriate strategies so that this price will not become
the price offered to the customers. In this way sales manager
can attract more customers. Employees should have the
understanding of all the languages to have a proper
communication with the customers. To deal with any kind of
issue appropriate strategies have to be made.

REFERENCES
Dexter, F. and et.al., 2014. Relative influence on total cancelled
operating room time from patients who are inpatients or
outpatients preoperatively. Anesthesia & Analgesia.118(5).
pp.1072-1080.

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