Importance of Digital Technology in Managing Customer Experience in the Service Sector

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Added on 2022/12/14

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This document discusses the importance of digital technology in managing customer experience in the service sector, with a focus on customer relationship management (CRM). It analyzes how digital technology is used in the hospitality industry, using Rosewood Hotel Group as a case study. It also explores customer service strategies and their role in fulfilling customer needs. The document provides insights into the application of these strategies and offers recommendations for improvement.

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Importance of Digital Technology in Managing Customer Experience in the Service Sector

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