Planning for Growth: Evaluation of Opportunities and Funding Sources for Rosslyn Coffee
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This report evaluates the opportunities and funding sources for Rosslyn Coffee's growth plan. It includes an analysis of competitive advantage, Ansoff model, funding sources, business plan, and exit options.
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Table of Contents INTRODUCTION...........................................................................................................................1 MAIN BODY...................................................................................................................................1 Evaluation of key considerations for analytical growth opportunities and justify these ....................................................................................................................................considerations1 Analysis of the opportunity for growth by applying Ansoff model.......................................6 Discussion of growth options through range of analytical frameworks for demonstration of competitive advantage in context to Rosslyn Coffee.............................................................7 Critical assessment of the distinct pathway for growth by consideration of risk...................7 Describe the inherent funding sources present to the firm or business and their dominances and drawback..........................................................................................................................8 Analyse the inherent source of funding & justify for the adoption of the proper source of fund ................................................................................................................................................9 Critically analyse the inherent source of funding with the justification discussion for the selection of particular source..................................................................................................9 Business plan for growth involving financial information and their objectives..................10 Creation of appropriate business plan for growth and their security investment and framework for achieving objectives........................................................................................................12 Business plan to demonstrate knowledge and understanding of achieving business objectives ..............................................................................................................................................12 Evaluate exit or success option for small business with their advantage and demerits.......12 Evaluate the exist or succession option for small business comparing the option and making recommendation...................................................................................................................13 Analyse the exit or succession option for the business and course of action with appropriate recommendation...................................................................................................................13 CONCLUSION..............................................................................................................................14 REFERENCES..............................................................................................................................15
INTRODUCTION Today, everybody is looking forward to start up a business but before stating business good strategies and proper planning is required. Good strategies help company to reach its goal. A business growth plan is defined as the data of clear strategies, plan and goals which is all for company's benefit. A growth plan includes the data about company's current data, what are the opportunities do company have and how company can take advantages of these opportunities. Financial goals are also included in a business growth plan. A business growth plan is always required to have a mind-set of upcoming events and projects which are beneficial for further outcome.To gain understanding about planning for growth, chosen company is Rosslyn Coffee is taken into consideration (Rosslyn Coffee,2022). The company works with objective of removing certain pomp related to high end coffee as well as replacing it rather with simple or yet powerful amalgamation of friendly people that serve exceptional drinks. It is planning to grow further in international market in order to improve its market share, profitability, reputation and goodwill. This report includes basis of competitive advantage for the establishment, assessment of opportunities that are available for the company and options for growth with application of Ansoff’s growth vector matrix. It also covers options for financing growth as well as sources of funding, business case, appraisal of exit or succession options for the new coffee shop and recommendations to the company for growth. MAIN BODY Evaluationofkeyconsiderationsforanalyticalgrowthopportunitiesandjustifythese considerations Explanation of the basis of competitive advantage for the business Competitiveadvantageinvolvesfactorswhichpermitanorganisationtooffer commodities and services in much better along with cheaper ways than competitors. For a company, such as Rosslyn Coffee, competitive advantage is a factor which develops a foundation to achieve growth based opportunities. Offering something unique at affordable prices to target customers that distinguish Rosslyn Coffee from other firms in the industry is effective basis of competitive advantage for the new coffee shop. Mentioned below are analytical framework’s that demonstrate competitive advantage for Rosslyn Coffee: 1
4P’s of Innovation In relevance to Rosslyn Coffee, 4P’s of Innovation are described below: Paradigm:IncasewithRosslynCoffee,paradigminnovationbringscompetitive advantage through shifting of an underlying model through a change. Process:WithinRosslynCoffee,processinnovationhaspotentialforbringing competitive advantage through emphasising around changes in operational procedures. Position: Competitive advantage is possible for Rosslyn Coffee with repositioning in which the company take a product and offer it is new market along with new slant. Product: In Rosslyn Coffee, product innovation brings competitive edge by creation along with development of new goods that taste good. Horizontal or vertical integration Horizontal integration helpsRosslyn Coffeeto gain competitive advantage by acquiring another firm which is operating at the same level, this means both companies offer similar goods and services or deal with the same customer base. While, vertical integration assistsRosslyn Coffeeto grow their business through streamlining the operations. It strengthens their supply chain, reducing production cost and many more. Collaboration Collaboration is about leveraging internal and external connections to generate ideas, find solutions for problems and to achieve common goals of the collaboration. Collaboration can provide competitive advantage to Rosslyn Coffee by getting a larger market share. It will help the firm to get access to the resources which individual’s may not know, it will save their time and streamline the workflow. Through collaboration, the employees of Rosslyn coffee will get benefit from the knowledge and experience they gained in the process. New perspective will offer chance to business for generating new and creative ideas. Pestle Analysis Pestleanalysisisusedtostudypolitical,economic,sociological,technological, environmental factors that affects a company's growth plan. It is all about considering external factors which may affects the internal decisions. External factors always affect the internal decision and that's why it is required to evaluate them. Pestle determine their long term effect, 2
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reviews their strategies, product or plan for business and rectify the solutions for the identified problems. Political-This is for evaluating how government policies can help to reach financial goals.In, UK the government ha synchronized health safety evaluation in food and medicine and to meet this Rosslyn Coffee has just started giving organic meals. Food prepared by new Rosslyn Coffee should meet with the standard quality for its market survival. Not meeting with standard quality can create a problem and the survival will be also difficult. Economical- It evaluate company performance which means what is economic status of the company. Countries economic conditions directly affects the economic condition of the cafe because as inflation rate goes high the ingredients required by the cafe will also have high prices and customer can see the reflection on menu. So, customers would not come to the cafe because of high rates.It is an opportunity for Rosslyn Coffee to employ people belonging to different age group with lower possible wages. For example, by hiring people belonging to age of18 to 20 at £6.15,21 to 22 at£9.18 as well as 23 and over at £9.50 can help in lowering employment rates in UK and achieving competitive advantage. Social- Social factors includes all the requirements of customers. People love to go with the trend. Rosslyn Coffee keeps all those stuff which meets the need of customer as it is selling organic coffee and meal. People love to have such meal and coffee under one roof (Sharma, Watve, and Pandey, 2020). Technologies- Now, technology has become so advance and all the organisations are taking advantages of these technologies. All the equipment is used in an organisation are of advanced technologies. Having CCTV cameras in Rosslyn Coffee can make company accessible to various practices. Rosslyn Coffee can keep his eyes on all the working employees and ongoing work. Having advanced technologies in organisation helps company to reach its goals. Environmental- This factor includes all the environmental factors which can affect business organisation (Radu-Lefebvre, and Bordas, 2022). Bad weather and disaster also affects a business organisation. Rosslyn Coffee need to maintain hygiene so people would not have hygiene issues. Rosslyn Coffee should recycle materials which is required and do not waste things. They need to distribute the leftover food to the needy and poor people. Not having advanced technologies and smart techniques gives a bad impact on organisation. 3
Legal- Rosslyn Coffee should meet all the requirements while running it and all the food safety measurements are included. Regulatory bodies are made to evaluate safety parameters in cooking area so the food provided to public are totally safe and healthy. It the hygiene is not maintained by the cafe regulatory bodies can charge file on cafe. Safety comes first and this is the thing cafe should consider while preparing food and serving it. Porter Generic Model This model helps to rectify the external factors which may affect the goal of organisation. This includes all the strategies which are made for the company's growth. In relevance to Rosslyn Coffee, Porter’s generic strategies are below: Figure1Porters Generic Strategies. 2022 (Source: Porters Generic Strategies. 2022) Cost leadership- This is a strategy to make people know that they are receiving cheaper facilities.Cost leadership strategy can bring opportunity for Rosslyn Coffee to enhance profits with reduces costs. Differentiation strategy-making unique products to compete with other organisation helps to increase the sale.For Rosslyn Coffee, differentiation strategy can bring opportunity of creating and offering unique products along with services that are yet not offered by rivals. 4
Focus strategy-The strategy can bring opportunity for Rosslyn Coffee related to offering unique commodities or services within niche market. Togrowincompetitiveenvironment,differentiationstrategyisrecommendedfor Rosslyn Coffee in order to achieve competitive growth. With this, Rosslyn Coffee emphasis towards developing unique together with differentiated products that are not offered by others in themarket.RosslynCoffeehaveopportunitytodifferentiateitselfthroughimproving functionality, improving taste and expanding durability. Boston Consulting Group Matrix This is used for mathematical expression of business which shows the market share. This includes star, question mark, dog and cow. Figure2Boston Consulting Group Matrix. 2022 (Source: Boston Consulting Group Matrix. 2022) Star– It is used for representing organisation having a huge market share in a very fast growing firm. The huge amount of money is required by them is for future investments. Rosslyn Coffee has opportunity to introduce organic coffee and meal to make it wide. 5
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Cash cow- This shows an organisation with a huge market share but in slow growing firm. there is requirement of money in a little amount for future big investment. Still there is requirement to introduce some new dishes after Rosslyn Coffee introduced organic coffee and meal. As Rosslyn Coffee is facing competition with others having such as costa coffee. Question mark– This represents organisation having very low market share in a fast going firm. The survival becomes more difficult for small scale industries as they have many competition (Sharma, Watve and Pandey, 2020). Dog- this represents organisation having low market investment in low going market. They do no need any huge capital for future investment. Rosslyn Coffee is situated in such area where selling coffee is very difficult as they are having many cafes around them. Analysis of the opportunity for growth by applying Ansoff model The marketers take the help from the Ansoff model to recognise the chances for grow revenue for their business via developing lots of new services and products. The four quadrant included by the matrix explained in the context below of Rosslyn Coffee: Figure3Ansoff model. 2022. 6
(Source:Ansoff model. 2022) Market Penetration– Market penetration is the way, which is used for procurement of more number of the product and services to the current buyer for their ongoing business firm.If managers of Rosslyn Coffee uses market penetration, the risks that can be faced by the company is lowering prices throughout the whole industry. The strategy is seen as lowest risk option among other growth options(Christianson, and et. al., 2021). Market Development –This approach comprehends that the way by which a business firm can participate into the new market together with their existing services and products.When professionals of Rosslyn Coffee uses market development, the risk that can be faced by them is operational risk for expansion of marketing practices to new territories. Product Development– Product development is the technique of growth for the firm to introducing the new product or developing the current one in the present, market.If managers of Rosslyn Coffee uses product development strategy, risks that can be experienced are risk of major delays along with economic costs and risk of losing opportunities through sticking to individual development plan. Diversification-For Rosslyn Coffee, application of diversification strategy can be seen as highly risky strategy, not due to inherent risks related to producing new products, rather because of limited or lack of experience to practice operations in new market. Unsystematic risk, strategic risk, risk of strained operations and ineffective supply chain are some risks that can be faced by managers od Rosslyn Coffee when using diversification approach. Market development is recommended for Rosslyn Coffee, in which a huge possibility for growing their business and covering the huge no of customers through which cafe will increase their sales and give a huge profit for their business. They can approach towards a huge no of customers with same standard of their products and services, via expanding their firm plan into the different cities and country (Uzoamaka, 2021). Discussion of growth options through range of analytical frameworks for demonstration of competitive advantage in context to Rosslyn Coffee From Ansoff Growth Model, it is analysed that effective strategy for Rosslyn Coffee is market development approach involving very less risk for the business firm. At same time, differentiation strategy from Porter’s Generic Model is seen as effective growth option for Rosslyn Coffee. With the strategy, the new café businesses can grow through providing 7
customers with something unique, different and distinct from items their competitors may offer in the marketplace that can result inincreasing competitive advantage. Critical assessment of the distinct pathway for growth by consideration of risk The approach leading towards the diversification in business is good to adopt, but it will become the risky step for the small business because for diversification firm required a huge established brand name and more investment which may be not affordable for small business firm. This approach will also need to a no. of changes and modern technologies which will be not practical for the Rosslyn Coffee (Menezes, Bhaskaran, and Deswal, 2019). Describe the inherent funding sources present to the firm or business and their dominances and drawback For the development of company and their operations, every business required the sources of funding. There are numbers of sources which provide the funding for small business. Three source of funding for Rosslyn Coffee are given below: Bank loans –Bank loan is the most common source which provide funding for the small business. There is the policy of bank for providing loan to general people is charging some interest rate on the actual amount and keeps a security for bank safety.Bank provide the loan easilytothosepeoplewho followthepaperwork andcompletingthelegaldocuments (Nurfathoni, Wulandari, and Kusmayanti, 2022). AdvantagesFlexibility –The bank loan does not bound the people by the set of rules as like as the other sources of funding. It totally depends on the person that where Rosslyn Coffee to spend their money for a growing business.Maintain control –In the bank loan, there is no need to give equity to the bank for the funding. DisadvantagesCollateral –For the bank loan, the bank need some kind of security for giving the loan, known as collateral security. As collateral security, any kind of asset of the Rosslyn Coffee are included.Complicated –The term of interest for bank loan is quite complex and there are a large numberofpaperworkandlegaldocumentationso,itisatimeconsumingand complicated process. 8
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Angel Investment– Angel investment is a company which provides funding for the new start-ups business firm and for these funding it takes some ownership equity in the start-ups. Advantages After the failure of business, it does not require to return the capital so, it is less risky than any debt financing for Rosslyn Coffee.It easy to find the Angel investment's investors because many company and groups are involving with it, which give the funding for Rosslyn Coffee. Disadvantages In this, there is a loss of a part of business for funding.Income of the company is shared by the Angel investors. Venture capital –Venture capital is a private equity and financing firm which investors provide the loan for small business and for Rosslyn Coffee in which they have faith for long term growth (Sankaran, and et. al., 2019). Advantages A person can take a huge amount of money via these sources. They can also take the capital for numbers of times. Investors provide funds for equity.No payment at the regular interval for the person. Disadvantages Ownership of the founder is reduced. It is expected that the business is growing fast so, a pressure can create on the owner. As per the above discussion, it is analysed that the Rosslyn Coffee should have to take loans from bank to growing and increasing their business. Because as compared to other investors the bank will easily provide the loans without taking any equity in the company. Analyse the inherent source of funding & justify for the adoption of the proper source of fund There are number of sources of funds by which a small firm can take the loan for the development and their activities. For growing the business, a business firm need to raise the fund because without raising the fund it faces lots of problem. Rosslyn Coffee should have to raise the fund through the bank loan rather that the other investors like venture capital, angel investor, and so on (Lee, and Jung, 2020). 9
Critically analyse the inherent source of funding with the justification discussion for the selection of particular source There are so many option for small business for raising the fund like venture capital, angel investment, bank loan and so on which provides the loan for small equity or interest.With bank loan, Rosslyn Coffee experience benefit of Flexibility for usage, no requirement of collateral, Reasonable interest rates and so on. However,bank loans lack flexibility as well as larger loans have certain terms and conditions.So, Rosslyn Coffee can select bank loan because it takes monthly instalment with low interest rate. Business plan for growth involving financial information and their objectives Business plan is an organisational document that covers information related to future of company. For Rosslyn Coffee, business plan is as follows: ParticularsDescription Name of organisationRosslyn Coffee Executive summaryRosslyn Coffee is planning for growth for attaining competitive advantage. With the business plan, the company emphasiseson the specific steps necessary for them to make business ideas succeed, butitalsohelpsthemtoachieveshort-termandlong-term objectives. Background of businessRosslyn Coffee was established in 2018 to offer what taste good. It is located at London, UK and offers ample number of products related to confectionary. Vision and missionMission- To provide confectionary products without considering trends, rather products that taste good. Vision –To become an ultimate name in industry which offers quality, integrity and unanswering attention to details. ObjectivesObjectives of Rosslyn Coffee is to remove certain pomp related to high end coffee as well as replacing it with powerful combination of friendly human resources that serve exceptional drinks. Goals of companyShort term goals- Rosslyn Coffee is planning and identifying 10
essential measures to improve quality of its products in order to provide satisfaction to its customers. Long term goals- Rosslyn Coffee aims in enhancing loyalty of its consumers while formulating and adopting various marketing and production strategies. Capital raisedRosslyn Coffee is expected to generate a revenue of approximately 11,000 British pounds every year. StakeholdersStakeholders of Rosslyn Coffee includes its suppliers, employees, investors,customers,activistgroups,localcommunitiesand government. Sources of fundingKey sources of funding for Rosslyn Coffee are as follows: Sources of FundingAmount (In British Pound) Bank loans3000 Angel Investment1500 Venture capital6500 Total8000 Marketing MixIt is tool which help promoting the products of the business organisation.InrelevancetoRosslynCoffee,elementsof marketing mix are as follows: Product: Rosslyn Coffee sells coffee with added flavours and fast food with good taste. Price: Value based pricingis effective forRosslyn Coffee to maximize profits. Place: The business grows more where there is a good crowdofyoungsterswhichsimplymeansnearbyto schools, colleges etc. Promotion– It also different promotional tools such as advertisements, templates etc. ResourcesResources used by Rosslyn Coffee is to use high quality of coffee 11
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seeds at an affordable price from local vectors or suppliers of UK. Company also has a well build distribution channel which helps Rosslyn Coffee to operate potentially while increasing engagement with more and more customers in order to achieve objectives of business. Time lineRosslyn Coffee has an objective to become one of top 10 coffee brands of UK by end of 2025. Swot plansStrength: Rosslyn Coffee provides high qualityofcoffeewithgreat tasteatareasonablerateat various different flavours. Weakness: RosslynCoffeelacks experienceinothermarkets than London. Opportunity: Innovation in technologies and increaseuseofdigital platforms is an opportunity for RosslynCoffeetoprovide great taste. Threat: Increaseinratesofraw materials of coffee in market is a threat for Rosslyn Coffee. Creation of appropriate business plan for growth and their security investment and framework for achieving objectives Business plan is defined as the framework which help in finding the efficient growth opportunities for the business organisation which aid in creating a value to the society and enhancing the profits.By using marketing mix, SWOT Analysis and so on framework, it becomes easy for a company to devise effective business plan.Rosslyn Coffee creates a plan to expand its functionality and operations in different cities to fulfil the organisation's objectives. Business plan to demonstrate knowledge and understanding of achieving business objectives Business plan plays a vital role in making a brand image in the market.To achieve business objectives, business plan act as guideline for Rosslyn Coffee. With business plan, 12
managers of the coffee shop determine future financial needs, attract investors and devise an effective strategy for growth. Evaluate exit or success option for small business with their advantage and demerits There is various plan which is well related with the business and show the positive and negative aspect which may affect the business plan. The business used to make the plan which is usually show the aspect which is well related with the cannot be successful. There are various of both exist and succession that is small. Exit: When owner of a company plans to sell their ownership to investors or others, they opt for exit options. Some of exit options for Rosslyn Coffee are as evaluated: Liquidation: the option entails bringing the company to the end as well as distribution of assets to claimants. Opting liquidation option by the coffee shop can ensure that all the company's affairs have been dealt with and all its assets realised. Advantage:Leases can be cancelled, involvement of relatively low costs and written off of outstanding debts. Disadvantage: All assets of business gets sold and staff becomes redundant. Selling up of Business:Exit option for a new company is selling the business to several employees or to other businesses. Its beneficial for the owners in terms of the profit which the owner could gain after the same, along with the comfort they might experience in the existing marketplace. Advantage: Profit from selling business can permit entrepreneur of Rosslyn Coffee to pay off personal debts. Disadvantage: Goodwill of the owners would be lost, which would be challenging to build again if another venture starts. Succession Options:They usually show the aspect which is well related with the business lifespan. The business is well requiring a plan on order to get succeed in their business. The owner must require a plan which is act accordingly when the business show their expansion and having the proper amount of sale and making up the revenue. Franchising:It is well used by the Rosslyn Coffee by providing the franchise to the other in term of product and service. Advantage:Risk of loss and failure is low. Disadvantage:Include various of restriction and outline the process which make market tough. 13
Licensing:This is defined as the another succession plan which is well consider that the owneriswellrequirethatprovidetheconceptofcopyrightandshowthecontextof manufacturing process which is well consider the growth of business. Advantage:Not incur with the cost of production, promotion packaging or selling the product and service. Disadvantage:The owner might lose the control over the product that include the promotion and packaging and selling. Evaluate the exist or succession option for small business comparing the option and making recommendation. Succession is defined as the option which is well recommended for the Rosslyn Coffee as the aspect of business planning in order to enhance the market share by the development in other cities. In addition, the franchise the best suitable option which is well suitable to expand the operation. Analyse the exit or succession option for the business and course of action with appropriate recommendation In addition, both exit and succession plan is equally focus on the important aspect which is well related with the organisation in order to determine the issue and their solution. The Rosslyn Coffee have the better option to make the plan which cover the pandemic and help to grow the business faster. CONCLUSION As per the above discussion, it is well analysed that planning is the essential aspect which is used among every business plan on order to make the opportunities. In addition, the discussion which is above stated that they show various growth and rising the opportunities which is well analysed with the help to model and theories which is well used such as use of BCG matrix, Marketing mix, Ansoff matrix and so on. The best model which is taken into the depth consideration which allow the business to plan the aspect and make the relevance outcome which is well supportive for the expansion of a coffee shop. In addition, there are various of source which is well related with the contrast which include such as bank loan, venture capital and angel investor. The company can exist and also make the plan or the franchise that make the business successful and lead to fulfil the objective and goals of organisation. 14
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