1927 Flight Route Planning Toolkit Report

This report is a complete route planning study for Qatar Airways to propose a new route based on a feasibility study of 3 proposed routes for an airline. It covers the introduction of the airline and the three routes being studied, choosing an aircraft type for each of the given routes, legal requirements for flying each of the routes in the departure country, arrival country and any airspaces flown, and creating a draft marketing plan for the promotion and sale of these three routes. The report also discusses the justification for selecting a new route for an airline and how to monitor the performance of the route.

1927 Flight Route Planning Toolkit
Task
You are required to complete a Route Planning study to propose one new route, based on a feasibility study of 3 proposed routes for an airline.
This is based on the case study of QATAR AIRWAYS and potential routes they may implement in the lead up to the 2022 FIFA WORLD CUP.
The task is split into 5 different areas that you will be required to complete on a week-by-week basis throughout the module using a toolkit given
to you in the first week of the module. You will be required to:
o Introduce the airline and the three routes being studied within the report
o Choose an aircraft type for each of the given routes, as well as the service offering that will be provided on board for customers
o Discuss legal requirements for flying each of the routes in the departure country, arrival country and any airspaces flown
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o Create a draft marketing plan for the promotion and sale of these three routes
o Choose a route - giving justification as to why this route has been chosen - and investigate how to the performance of the route
will be monitored
Learning Outcomes
1. Explain the process involved in route planning.
2. Investigate the feasibility of new routes for an airline.
3. Justify the selected new route for an airline.
Task 1: Introduce the airline and the three routes being studied within the report (5%)
1.1 To help contextualise your report, it is beneficial to research the airline QATAR AIRWAYS and basic information around the airline such as
history, hub location and current route approach [100 words]
Qatar Airways company is state owned flag carrier of Qatar which has its headquarters in Doha. This airline operated a hub and spoke network
for flying over 150 international destinations across Africa, Asia, Europe, America and Oceania. This organization employee more than 43000
people. As the FIFA world cup is being held in Qatar the new routes which this Airways will be starting are going to be to Mexico, Uruguay
and UK. These are going to be busy routes during the FIFA World Cup 2022 due to the amount of football fans in this country. Currently, it
have taken all the precaution related to health and safety of the passengers so that they can travel with more ease and comfort(Seo and et.al.,
2018).
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1.2 Using the WEF Travel & Tourism Competitiveness Report 2019, complete the following table to give the scores and rankings of the
different countries that Qatar Airways could fly to as a result of this study
Mexico (Mexico City) Uruguay (Montevideo) United Kingdom (Cardiff)
Prioritization of Travel &
Tourism
5.2 5.3 4.9
Air transport infrastructure 4.0 2.3 5.2
Tourist service infrastructure 4.8 4.8 6.1
International Openness 3.9 3.0 4.2
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1927 Flight Route Planning Toolkit
1.3 Using the following world map, locate the three potential destinations that Qatar Airways could fly to as a result of the report:
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Qatar Airways could fly three potential destinations such as Mexico (Mexico City), United Kingdom (Cardiff) and Uruguay
(Montevideo) to attract more number of passenger or individual that are ready to visit and enjoy the World Cup 2022.
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Task 2: Choose an aircraft type for each of the given routes, as well as the service offering that will be provided on board for customers
(30%)
2.1 Firstly, we need to make the decision as to which aircraft type is the most suitable within Qatar Airways’ fleet to operate the three proposed routes.
Using the manufacturers websites, fill out the following details regarding each of Qatar’s Long Haul fleet.
Airbus A330-300 Airbus A350-900 Airbus A350-
1000
Boeing 777-300 Boeing 787-8 Boeing 787-9
Maximum Range 11300 15000 16100 11165 14200 13950
Max. take-off
weight
242000 248000 319900 247200 227930 250836
Max. ZFW 385.80 lb x 1000 431.40 lb x 1000 223 lb x 1000 224 530 161 000 181,000
Max. fuel
capacity 36 750 USG
37 248 USG 159 000 litres 181 200 126 200 126,372
No. in Qatar fleet 8 34 19 48 30 7
2.2 Now using FlightRadar24 or SkyVector, fill out the following details regarding the three potential airports we may fly to as a result of this report
Mexico (MEX/MMMX) Montevideo (MVD/SUMU) Cardiff (CWL/EGFF)
Elevation 2238m 105 ft 67m
Runway Lengths 3985 3048m 2392m
Distance from DOH/OTHH 14104km 13100km 5430Km
Flight time from DOH/OTHH 18 hours 40 minutes 22 hours 30mins 10 hours 25 Mins
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Significant features nearby Lack of Features Medium Features Full of features
2.3 Based on the above data, decide on an aircraft type for each route and discuss why you have chosen each of these routes [300 words].
On the basis of the data these three routes needs to have different Aircraft.
MMMX to DOH
For Mexico which has he most distance and even has a longer runway. Air Bus A 350- 1000 will be the best due to its capacity for travelling
long distances and also its capacity to carry weight. Qatar also has 19 of such flights for starting this new route (Seanyen and et.al., 2021). This
aircraft will allow the long distance travel and will be able to carry more passengers which as in Mexico the Features are less and the Qatar
will have more economy class passengers.
SUMU to DOH
This route does not have the high elevation of airport and the runway length is also low. The distance which the flight needs to cover is high
thus, it will require a fuel efficient aircraft. Airbus A350-900 will be the perfect Aircraft for this route as Qatar has 34 of it and its maximum
range is also high along with its fuel capacity for fulfilling the requirements of this journey. Its capacity of weight is also impressive making it
an all-rounder for this job(Rotondo and et.al., 2019).
EGFF to DOH
This is the shortest route in comparison to others which are discussed thus, it can be completed with Boeing 777-300. This aircraft is one of the
best for the short to medium distance flights and Qatar has 48 such aircraft (Westermann, 2018). Its capacity is also decent and has all the
potential assets which can be used for the flight of this distance. This flight will be provide the customers safe and sound experience in their
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travel from UK Cardiff to DOH. Out of the others this is the one route which will be the busiest due to the number of football fans in UK.
2.4 Following on from this, how many times per week will you operate this route considering flight time to and from the destinations and the
number of that type of aircraft that Qatar Airways are currently operating [150 words]s
The distance from Mexico to Qatar is around 14119 KM and around 20 hour is taken to reach destination. While, is too long for UK Cardiff -
5442 kilometres I.,e 6 hours 54 minutes total time is being consumed to travel and went to specific destination. Whereas, to go from
Montevideo to Qatar is 13120 kilometres and around 22 hours 30 minutes is consumed. Therefore, maximum flight will travel from UK to
Qatar that is around 10 flight in week, while 5 flight from Montevideo to Qatar and remaining 3 flight from Mexico to Qatar. The aircraft used
for Mexico to Qatar is MMMX to DOH as it is suitable for long journey. SUMU to DOH- will be used for Montevideo to Qatar destination as
it have fuel efficient and capacity to take maximum number of passengers. At last EGFF to DOH is best suitable for shortest destination so it
will be used for destination from UK Cardiff to Qatar(Samotolkova, 2019).
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2.5 It is now time to complete a brief audit on the different cabins that Qatar Airways currently offer on their long haul product, using the Qatar Airways’
website and any other relevant sources.
First Class Business Class Economy Class
Features of the seat The first class seat at Qatar
flights are 23 inches wide
between the armrests. They are
totally reclined to flat beds which
measure 81 inches in length and
33 inches in width. There are
only 8 such seats on the Airbus-
A380 which have their direct
aisle access.
The business class seat has extra
room for spreading the legs
which make them more
comfortable. They are much
wider than the first class seats
(Schütte and et.al., 2019). These
seats are partially partition for
providing some privacy. They
have the room to recline and
some lie flat for long haul flights.
The seats in economy class are
usually reclined and have folded
down table. These seats are
general seat which have a 19
degree recline angle, additional
legroom and dual trays. They also
have a 13.3 inch 4k in-flight
entertainment(IFE) screen and
also a type C fast charging USB
port.
Features in the airport The first class passengers are
allowed to bring two carry on
bags with a total of 33 pounds of
weight. For boarding the first
class passengers receive priority.
These passengers have the access
After first class the business class
passengers get the priority which
makes their procedure easier and
more convenient. They are also
allowed with additional baggage
in the flight. The Business class
These passengers get
complimentary refreshments
which depends on their orders.
Other than that they have to enjoy
all the general services provided
by the Qatar Airport(Upadhaya
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to all the first and business class
lounges offered by Qatar. Most
first class lounge of Qatar are
work renowned for their excellent
services.
lounge are also very efficient in
its features and services. They
can also enjoy amenities and
Facilities. They are also the first
to leave the aircraft.
and et.al., 2018).
2.6 Using the Country Navigator Tool, complete research on Qatar and the three potential destination countries to determine their social and economic
status.
Qatar Mexico Uruguay United Kingdom
GDP per Capita 50805.46 8346.7 15438.41 40284.64
Attitude to Money High spending Do not spend Spends efficiently Prefers to show-off
Lifestyle & Aspirations Luxurious lifestyle Poor lifestyle Mediocre Lifestyle Mixed lifestyle
2.7 Based on the information gathered in section 2.5 and 2.6 as well as information gathered in lectures, discuss which service approach is best
suited to each of these routes and why it is the most appropriate [300 words]
On the basis of the above discussed data about the seats and the social and economic status of these countries follows services will be best for
these routes,
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MMMX to DOH
This route needs to have more seats and with cheaper rates as the customers in are from a low per capita income country and would not wanna
spend on costly seats and services. Thus, the Aircraft needs to be big with high number of seats that are of Economic nature (Márquez-Molina
and et.al., 2019). The price of the seats needs to kept according to the flight's capacity to the number of passengers it can board. These
customers can be provided with refreshments which will be an easy way of making them loyal to the Qatar Airways and its services.
SUMU to DOH
This route will need to have both business and economy class tickets which the customers can choose from according to their style of living.
Customers in Uruguay are also not so keen on spending so much on travelling thus, there needs to be more economy class seats in comparison
to business class and the services which are going to be provided needs to be given accordingly. The business class seats are going to have to
different aisle such that they can be separated from the economy class passengers(Khudhair and et.al., 2019).
EGFF to DOH
The service approach that is good for EGFF to DOH is that first it must lay efforts on understanding the type of customers airline is planning to
attract to delivered the services. Make use of online platform to inform passengers about the flight timing and other detailed so that they can
take right decision to influence the individual. The condition of seat and other facilities must be improved with an motive that passengers may
have more flexibility and ease to seat and enjoy their travel. Necessary changes must also be made in the type of food and beverage offered to
the customer's as helps in making them satisfied and happy to selected specific airline route(Lewis, 2021).
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Task 3: Discuss legal requirements for flying each of the routes in the departure country, arrival country and any airspaces flown (15%)
3.1 Using SkyVector (this will be discussed in a Student Based Activity), identify all airspaces that will be overflown in the three potential new routes for
Qatar Airways
DOH-MEX DOH-MVD DOH-CWL
Airspaces Overflown Its airspace includes C, D, E and
G.
While DOH-MVD have airspace
overflown as ATS airspace. It has
to be followed by airline while
making use of this route (Rezaei
and et.al., 2018).
There are five A,C,D,E and G
classes of airspace that is being
followed across United Kingdom.
3.2 In order to operate to certain countries, we need to understand the Aviation Law that governs the area – using the relevant aviation authority websites
fill out what you feel are the key headlines of their governing law (This will also be a Student Based Activity).
Mexico Uruguay United Kingdom
Key relevant information from
aviation law in each potential
new route
Civil Aviation Law is the Civil
Aviation Law that has to be
followed by travelling through
Visual Flight Rules and
Instrument Flight Rules are the
flight rule that have each
Civil Aviation act 1982 and Air
Carrier Liability regulation 2004
is the two laws that have potential
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route of Mexico. This law
contributed in ensuring the
exploitation and use of Mexican
air space.
potential in new route. Such as
pilot of aircraft is able to clear
known the direction in which
plane is moving and it have
necessary instrument.
in new routes need to be
considered by the airline.
3.3 Using the information that you have gathered in Task 3.1 and 3.2, now analyse any potential legal risks there may be in launching the new
routes from DOH [450 words]
Legal rule and regulation are made by the government of country in order to ensure that all the activities are being smoothly performed and no
harm can be caused to any individual in any of the circumstance. From the task 3.1 and 3.2, it has been identified that Civil Aviation Law,
Visual Flight Rules and Civil Aviation act 1982 and Air Carrier Liability regulation 2004 are various laws that are made by government
which has to be adhered while pursing the new route to delivered range of services to customers. There may be range of potential legal risks
there may be in launching the new routes from DOH that has to be considered by airline to promote growth and expansion of firm in airline
industry. Such as, Civil Aviation Law it has to ensure that all safety precaution has been undertaken by the flight in which social distancing
among passengers is being made so that no harm or threat can be caused to their lifestyles. At the same time, Visual Flight Rules should also
be followed by the company in which the pilot need to have complete skill, knowledge as well as key capabilities to direct the way in which
aeroplane need to be moved to reach the set destination (Zhang and Zhang, 2018.).
Air Carrier Liability regulation 2004 should also be abided in which as per the capacity of the aeroplane the passengers and other carriage
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should be loaded so that no uncertainty could be happened. At the same time, it can be stated that all political, social and economic condition
should be considered while flowing air-plane through specific routes. Likewise, in context of the covid-19, there are many restriction that has
been made by government and implied different laws that has to be face by airline. In addition to this, the fly on specific route must be based
on location, hubs, stopovers, passenger interest so that passengers are being delivered services as per their expectancy while following all the
rule and regulations.. Therefore, the Qatar airline must have complete information as well as knowledge related to all these restriction and law
for fruitful outcome.(Ahmed, and et.al., 2020).
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Task 4: Create a draft marketing plan for the promotion and sale of these three routes (20%)
4.1 Before we can put a route on sale, we need to decide how much to sell our tickets for. Using Skyscanner or a price comparison tool of your choice, find
three other airlines that operate this route (this will most likely be with connections) and find out how much they are marketing tickets for on this route.
DOH-MEX DOH-MVD DOH-CWL
Economy Option 1 £4,562 £5,478 £7,896
Economy Option 2 £3,256 £4,589 £4,237
Economy Option 3 £2,345 £3,245 £3,745
Business Option 1 £2,154 £2,356 £2, 456
Business Option 2 £1, 758 £2,147 £ 1,652
Business Option 3 £1,456 £1,796 £1,756
First Option 1 £9,784 £8,475 £ 8,729
First Option 2 £6,456 £6,496 £ 7,456
First Option 3 £3,789 £ 5,263 £6,756
4.2 Based on information gathered in Country Navigator as well as your own research, fill out the following table as to who you are going to target
marketing your new routes to. Remember that this is predominantly for the 2022 World Cup.
DOH-MEX DOH-MVD DOH-CWL
Key target market While the target market for
DOH-MVD is youth as they are
more interested to view the world
From Uruguay to Qatar the
target market is all individual that
have behaviour of spending their
It target customers that belong to
medium to high income group so
that they are motivated to have
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cup match that is people
belonging to the age group
between 12-30.
holiday at better place, in which
they can have fun and enjoyment
(Kumar and Zymbler, 2019).
services at reasonable price.
Main marketing channel The marketing channel that
could be used to attract more
youth population is social media
platform.
Secondly, marketing channel that
can be used for Uruguay to
Qatar flight is email can be send
to people that are interested to
went to watch world cup 2022.
Platform that will be used is
official website of the company to
generate awareness about the
flight, its timing and other
detailed to end customer's.
Marketing strapline Going Places Together is the
Marketing strapline that has been
used by the DOH-MEX to induce
more individual in the firm
(Hassan, Santos, and Vink,
2021.).
Better experience to the
customer's is tagine used for
promoting DOH-MVD.
DOH-CWL make use of
marketing strapline to make
“passengers journey better” that
has helped in influencing more
number of individual to be part of
firm.
4.3 In order to attract a new audience to your flights, it is often the case to link up with a partner when starting a new route. Suggest a marketing partner
for each of these new routes and justify a reason as to why you have chosen each of these partners
DOH-MEX DOH-MVD DOH-CWL
Marketing partner and reason DOH-MEX can make partnership Pipa Advertising is one of the Digitalize is good digital
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why chosen with One world partner, as it is
alliance of 14 worldwide airline.
best marketing company that
could be used by DOH-MVD to
attract maximum number of
customers.
marketing company that can be
partner of DOH-CWL. As it have
effective command on making use
of digital technology to influence
people.
4.4 Using 200 words per route, using the elements from 4.1, 4.2 and 4.3 create a marketing plan including tag lines and the pricing of your key
cabin in the route – the beginnings of this will be in a Student Based Activity.
DOH-MEX
The marketing plan for DOH-MEX is that social media platform will be used to connect and build strong relationship with the customers that
is youth population and motivate them to become a crucial part of the organisation. As they spend a lot of their time on Facebook, Instagram
and other platform to have information or more knowledge(Parise, 2018). Use of internet and other platform has helped in informing people
about the its existing promotional offers, benefits, price, ticket and other detailed pertaining to the route. So, that they can take right decision to
select specific flight and route to go and enjoy the world cup 2022 match. The Tagline that has been used is Going Places Together that means
it emphasise on taking maximum number of people from one destination to another while ensuring their health and safety. This tagline has
inspired them to go in group or as family member to the trip for having fun and entertainment in their leisure time. Apart from, this there are
other marketing method has been planned by company to this following route is making use of new technology to enhance their experience of
passengers beyond their expectancy level(Maneenop and et.al., 2020).
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DOH-MVD
DOH-MVD by making improvement in its booking services, investing in seat and adding more healthy, tasty food to be offered to the
customer's can easily attract range of passengers can earn huge profitability. Furthermore, the digital marketing will be used to make more and
more interested people motivated to be part of the organisation (Seo and Park, 2018). Hashtag and other sign, symbol will be utilised by the
company to induce more number of people in the company. Image, videos and additional facilitates that will be provided to the individual will
be posted on the internet to gathered attention of range of people living within the society. In short, passengers will have option to online and
offline book the ticket or from anywhere, any place and any time as per their respective convenience to book the flight and get the services. It
is more time consuming routes, so efforts has been laid in providing more entertainment to people so that they cannot be get bored. This
marketing plan of DOH-MVD will yield in engaging more number of people within the company to meet their respective requirements in
effective manner(Thepchalerm and et.al., 2021).
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DOH-CWL
It would be having minimum price of its ticket as the overall cost of route from United Kingdom to Qatar is small as compared to all other
routes, so less fuel will be required to provided the services. At the same time, the best tagline has been used by airline that is passengers
journey better” that has motivated people that it is more concerned about making the journey enjoyable for the passengers. The route from
United Kingdom to Qatar is small so the overall price of the ticket is less and number of passenger are ready to travel to Qatar for enjoying the
world cup 20222(Park, 2019). Likewise, email will be send to the passenger that contain all detailed related to flight, its timing and range of
services offered by the company. Range of facilitates, services will be offered in terms of comfortable chairs, food and other products so that
they can enjoy the travelling. Emphasis has been lead on providing personalised services to passengers so that services can be delivered to
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them as per their acceptance level in effective way. Furthermore, through making partnership with Digitalize, a well known marketing
company, it is able to make use of expertise knowledge, skilled and capabilities to motivated number of passengers to have Qatar airline
services for going to enjoy the world cup 2022(Ringham and et.al., 2018).
Task 5: Choose a route - giving justification as to why this route has been chosen - and investigate how to the performance of the route
will be monitored
5.1 Based on all information gathered throughout this toolkit, which route have you chosen to pursue and why? (150 words)
Based on the information the route that will be selected is United Kingdom (Cardiff) to Qatar as there are maximum number of people that
are motivated to visit the world cup match of 2022. At the same time, the distance between the United kingdom and Qatar is less so,
passengers are ready to travel and enjoy the world cup match. It is cost effective and yielding maximum profitability to the organisation,
thereby it is best suitable route that could be used by company to stay ahead in competition for many years (Pineda and et.al., 2018). Likewise,
there are around 11.7 million young people belonging to the age group of 10-24 that is representing one fifth of the UK population that are
more preferring to enjoy the trip or world cup match. The EGFF to DOH is also cost effective aircraft that have capabilities to carry more
number of passengers from one destination to another for earning huge profitability and market share in airline industry of United
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Kingdom(Castiglioni and et.al., 2018).
5.2 Based on lectures this semester, how are you going to follow the performance on your route and how will you monitor competitors? (450
words)
The performance of the route will be followed through making use of new technology that have capabilities to track the direction and overall
distance that has been covered by the airline in specific time frame. Artificial intelligence can be used to accumulate information pertaining to
the performance rendered by each route to the passengers. It will helps in effectively keeping the records of the facilities offered by airline that
way it helps in meeting their expectancy and many more (Westermann, 2018). furthermore, information technology can also be used by Qatar
airline to gathered, analysis and interpretate necessary information related to the way a particular route is good, actual time taken, and what all
key problem that passengers have face. So, the alternative method that can be find out to resolve the issue face by customers for growth and
expansion of airline in external environment (Rezaei and et.al., 2018.). Feedback from passengers will be gathered though online sources to
know their respective point of view, whether they are happy and satisfied with the services or necessary improvement need to be made so that
they can get more comfort. Likewise, the online comment post by the passengers on the official sites can be used to understand and monitor
the overall facilities that has been offered by particular route of the Airline. In addition to this, Available seat miles, Revenue passenger miles
and Total costs and expenses per ASM are various key performance indicators that would be utilised by the manager to understand overall
performance of the airline industry. At the same time, the overall profit that company have earned from specific route, level of customer's
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satisfaction and market share are more factor or element that could be used to analysis which route is performance effectively so that necessary
improvement can be made(Ringham and et.al., 2018).
Efforts will also be lay on tracking the engine power, fuel flow, oil temperature and pressure to understand which airline route has performed
better as compared to others. It will helps in understanding the overall cost that company have incurred and overall profit it can earned throygh
delivered the specific services (Siering, Deokar and Janze, 2018).
To track record of competitors or what other companies are offering to customers, internet will be used as it is best method to accumulate all
information related to other what other companies are being provided to passengers, in terms of services, price and other facilities. At the same
time, it can be stated that company will make investment in research and development, read all the information that are being presented in the
newspaper and other things to have clear information about the price, facilities, key feature and comfort offered by company to its passengers.
Therefore, tracking competitors performance will contribute company in understanding the areas in which it lack and the manner in which they
can be improved for better outcome (Brochado and et.al., 2019.).
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Task 6: References
Please list all references used here:
Ahmed, R.R., and et.al., 2020. Customer satisfaction & loyalty and organizational complaint handling: economic aspects of business
operation of airline industry. nžinerinė ekonomika= Engineering economics. Kaunas: KTU, 2020, vol. 31, iss. 1.
Brochado, A and et.al., 2019. Airline passengers’ perceptions of service quality: Themes in online reviews. International Journal of
Contemporary Hospitality Management.
Castiglioni, M., and et.al., 2018. The virtualization of the airline industry: A strategic process. Journal of Air Transport Management.
67.pp.134-145.
Hassan, L.K., Santos, B.F. and Vink, J., 2021. Airline disruption management: A literature review and practical challenges. Computers &
Operations Research, 127. p.105137.
Khudhair, H.Y., and et.al., 2019. Review of Scoping Studies on Service Quality, Customer Satisfaction and Customer Loyalty in the
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Airline Industry. Contemporary Economics. 13(4), pp.375-388.
Kumar, S. and Zymbler, M., 2019. A machine learning approach to analyze customer satisfaction from airline tweets. Journal of Big
Data, 6(1). pp.1-16.
Lewis, M.S., 2021. Identifying Airline Price Discrimination and the Effect of Competition. International Journal of Industrial
Organization, p.102761.
Maneenop, S. and et.al., 2020. The impacts of COVID-19 on the global airline industry: An event study approach. Journal of air transport
management. 89. p.101920.
Márquez-Molina, M.,and et.al., 2019. Aircraft take-off noises classification based on human auditory’s matched features extraction.
Applied Acoustics. 84. pp.83-90.
Parise, G., 2018. Threat of entry and debt maturity: Evidence from airlines. Journal of Financial Economics. 127(2). pp.226-247.
Park, E., 2019. Corporate social responsibility as a determinant of corporate reputation in the airline industry. Journal of retailing and
consumer services. 47. pp.215-221.
Pineda, P.J.G and et.al., 2018. An integrated MCDM model for improving airline operational and financial performance. Journal of Air
Transport Management, 68. pp.103-117.
Rezaei, J and et.al., 2018. Quality assessment of airline baggage handling systems using SERVQUAL and BWM. Tourism
Management, 66. pp.85-93.
Ringham, K. and et.al., 2018. The boundary of corporate social responsibility reporting: the case of the airline industry. Journal of
Sustainable Tourism. 26(7), pp.1043-1062.
Rotondo, F., and et.al., 2019. The social side of sustainable business models: An explorative analysis of the low-cost airline industry.
Journal of Cleaner Production. 225. pp.806-819.
Samotolkova, O., 2019. Challenges for brand value from social media in the airline industry.
Schütte, M., and et.al., 2019. Perceived quality features of aircraft sounds: An analysis of the measurement characteristics of a newly
created semantic differential. Applied Acoustics. 70(7). pp.903-914.
Seanyen, T., and et.al., 2021. The Qatar Airways business plan Analysis (SWOT). Nimitmai Review Journal. 4(1). pp.34-37.
Seo, E. J. and Park, J. W., 2018. A study on the effects of social media marketing activities on brand equity and customer response in the
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airline industry. Journal of Air Transport Management, 66. pp.36-41.
Seo, E.J. And et.al., 2018. A study on the effects of social media marketing activities on brand equity and customer response in the airline
industry. Journal of Air Transport Management. 66. pp.36-41.
Siering, M., Deokar, A.V. and Janze, C., 2018. Disentangling consumer recommendations: Explaining and predicting airline
recommendations based on online reviews. Decision Support Systems, 107. pp.52-63.
Thepchalerm, T. and et.al., 2021. Impacts of COVID-19 on Airline Business: An Overview. Reference to this paper should be made as
follows: Emamian, A, pp.81-91.
Upadhaya, B., and et.al., 2018. Diffusion of corporate social responsibility in the airline industry. International Journal of Operations &
Production Management.
Westermann, D., 2018. The potential impact of IATA’s New Distribution Capability (NDC) on revenue management and pricing. Journal
of Revenue and Pricing Management. 12(6). pp.565-568.
Zhang, A. and Zhang, Y., 2018. Airline economics and finance. The Routledge Companion to Air Transport Management, pp.171-188.
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