Management and Organizations in Rovio Entertainment Corporation

Running head: MANAGEMENT AND ORGANIZATIONS
Management and Organizations
Name of the Student:
Name of the University:
Author Note:

1MANAGEMENT AND ORGANIZATIONS
Table of Contents
Introduction:....................................................................................................................................2
Task 1...............................................................................................................................................2
Task 2...............................................................................................................................................3
Organizational Structure of the Company and its Influence on Functionality............................3
Task 3...............................................................................................................................................5
Modern Management Approach for Improving Organizational Functionality............................5
Task 4...............................................................................................................................................6
Analysis of Company’s Culture Based on Handy’s Cultural Framework...................................6
Task 5...............................................................................................................................................7
Analysis of Innovative Strategic Management Objectives..........................................................7
Conclusion:......................................................................................................................................9
References:....................................................................................................................................10

2MANAGEMENT AND ORGANIZATIONS
Introduction:
The report is a discussion on management and organizations in the context of renowned
social gaming company, Rovio Entertainment Corporation. The company is a developer,
distributor and publisher of video games headquartered in Finland. In the year 2003, the
company took to the game development for mobile phones and is known for the creation of
Angry Birds franchise. The report commences by providing a brief introduction about the
company along with identification of its organizational structure. There is discussion on the
management approach used by the company and an analysis of its organizational culture. The
report also discusses about the company’s innovative objectives for strategic management.
Task 1
About the Organization
Rovio Entertainment Corporation initially known as Relude or Rovio Mobile represents a
Finnish entertainment company that develops, publishes and creates games for mobile devices
and acts as the brand licensor in different categories of consumer product and entertainment
(rovio.com 2018). The company is known for its Angry Birds brand that begun as a popular
game for the mobile devices since the year 2009. The company not only produced multiple
games for mobile phones but also produced a movie on the Angry Birds that had an opening
across fifty countries. Rovio Entertainment Corporation also holds the license of the Angry Birds
brand for the consumer products and other content for entertainment. The company however has
its headquarters in Espoo, Finland with operations in the Sweden, China, United States and
United Kingdom.

3MANAGEMENT AND ORGANIZATIONS
The company operates as the part of the video gaming industry having a market value of
$1.06 billion (rovio.com 2018). In the year 2003, three friends of Aalto University School of
Science took part in a competition sponsored by HP and Nokia for the development of mobile
games. The victory of the trio against the multiplayer game known as the King of the Cabbage
inspired them in setting a company known as Relude that later became known as Rovio
Entertainment Corporation.
Task 2
Organizational Structure of the Company and its Influence on Functionality
Organizational structure represents how the activities like coordination, supervision and
the task allocation remain directed towards achieving the goals of the organization (Mullins
2016). Thus, it is necessary for an organization to be not only flexible and efficient but also
caring and innovative for the achievement of competitive advantage.
The organizational structure of a video gaming industry like , Rovio Entertainment
Corporation, consist of Project director, producer and manager who presides over the game
designing and programming team, quality control and the audio team(Gil and Warzynski 2014).
The organizational structure also comprises of teams that takes care of press release and
marketing, information technology (IT), marketing and press release, recruitment and human
resource and administration.