Roxie Cakes and Desserts London Business Plan

Roxie cakes and desserts London business plan

EXECUTIVE SUMMARY
The present study is about Roxie cakes and desserts which is a new venture that will offer
quality and fresh bakery products to the customers. is based on London, UK. Here, the business
venture will offer quality as well as fresh desserts, cupcakes, cakes and more. Apart from this,
they will provide customized food products to the customers in order to gain their attention in
significant manner. Further, it is analyzed that they have ample of opportunities to grow in the
food industry of the country and beyond. Through PESTLE analysis, it is found that external
environment is suitable for the venture to explore. Here, feasibility study shows that it is feasible
to start the business in terms of financial & organizational manner. However, they need to adopt
different strategies of providing discounts, using advance technology and more to grow within
the industry in future period of time. These strategies helps in attracting more and more customer
towards the brand due to which the profitability and sale of business increases in effective and
efficient manner.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................5
1.1 The Rationale of business opportunity...................................................................................5
1.2 Scenario Chosen:....................................................................................................................5
1.3 The mission ...........................................................................................................................5
1.4 The vision ..............................................................................................................................6
1.5 The aim...................................................................................................................................6
1.6 The objectives........................................................................................................................6
1.7 Structure of business plan......................................................................................................7
CHAPTER 2: THE BUSINESS CONCEPT...................................................................................8
2.1 Introduction............................................................................................................................8
2.2 Description of Business Concept...........................................................................................8
2.3 The product/service description ............................................................................................9
2.4 The target markets .................................................................................................................9
2.5 Positioning strategy..............................................................................................................10
2.6 Value added..........................................................................................................................10
2.7 Who is involved?..................................................................................................................10
2.8 The window of opportunity..................................................................................................11
2.9 Summary..............................................................................................................................11
CHAPTER 3 : LITERATURE REVIEW......................................................................................12
3.1 Introduction:.........................................................................................................................12
3.2 Industry analysis ..................................................................................................................12
3.3 Chapter Summary.................................................................................................................14
CHAPTER 4: FEASIBILITY/ METHODOLOGY.......................................................................15
4.1 Introduction..........................................................................................................................15
4.2 Market research....................................................................................................................15
4.3 Market analysis ...................................................................................................................16
4.4 Product/ Service feasibility..................................................................................................18
4.5 Organizational feasibility.....................................................................................................18
4.6 Financial feasibility..............................................................................................................19
4.7 Chapter Summary ................................................................................................................21

CHAPTER 5: ANALYSIS OF THE BUSINESS MODEL..........................................................25
5.1 Introduction..........................................................................................................................25
5.2 Strategic Analysis of the new/existing business idea-e.g. use of Value Chain, SWOT etc.
....................................................................................................................................................25
5.3 Identification of sources of competitive advantage and sustainability................................27
5.4 Selection of strategies for success .......................................................................................28
5.5 Development of appropriate Business Model .....................................................................28
5.6 Chapter Summary.................................................................................................................30
CHAPTER 6: EVALUATION OF BUSINESS PLAN.................................................................31
6.1 Introduction .........................................................................................................................31
6.2 Overall assessment of the Business Plan .............................................................................31
6.3 Business Plan schedule......from raising capital...stage by stage....setting out key events/
resource requirements for successful operation of the Business Model ...................................31
6.4 Is the business viable?..........................................................................................................32
6.5 Discussion of critical success/failure factors.......................................................................33
6.6 Chapter summary ................................................................................................................33
REFERENCES..............................................................................................................................34

CHAPTER 1: INTRODUCTION
1.1 The Rationale of business opportunity
The main rational to start the current business is to offer fresh, customized as well as
quality desserts, cupcakes to the customers. In present time, people are highly careful about their
health. For this purpose, they are likely to demand low calories dessert and cakes. By keeping the
respective fact in consideration, a new venture named as Roxie cakes and desserts has been
started. Along with this, they will offer customized products. Here, customers can order to make
the products personalized. This feature of the venture is helpful in terms of gaining attention of
more and more customers. Further, they make sure to offer quality as well as fresh desserts and
cupcakes. In this regard, they are likely to use quality ingredients in order to prepare quality
products in significant manner. Therefore, the new business venture will be able to gain
significant amount of profit margin. Here, the business owners are starting the venture so that
they can offer quality food in terms of desserts, cupcakes to the potential customers in order to
earn substantial amount of profit margin for future betterment.
1.2 Scenario Chosen:
In the present context, a new business venture is going to start. The name of business is
Roxie Cakes and desserts. It is based on London, UK. Here, the business venture will offer
quality as well as fresh desserts, cupcakes, cakes and more. Apart from this, they will provide
customized food products to the customers in order to gain their attention in significant manner.
Nowadays, people are highly health conscious hence they demand low-calorie, fresh food. For
this purpose, the company will offer the desserts, cupcakes made with fresh ingredients. The
main aim of the respective entity is to provide fresh as well as quality bakery products to the
buyers. The main emphasis of venture is on quality. For this purpose, they are likely to use
quality raw material and ingredients. This will allow the entity in order to set a unique identity in
the existing market place.
1.3 The mission
A mission statement refers to an explanation of the reason behind the existence of an
organization. Basically, the purpose of a company is described through mission and it shows the
overall intention. In addition, the mission statement is written in concise manner which is likely

to provide guidance to different stakeholders like employees, customers, managers, business
owners and more (Tipu, 2018). In the present context, the mission of Roxie cakes and desserts is
to offer quality & fresh desserts, cupcakes to the customers. Further, they aim to provide
customized bakery products to the end users. The mission of the company is to maintain the
quality so that they can gain trust of customers in an efficient manner. They focus on offering
higher quality services in order to maintain strong & long-term relations with the buyers.
1.4 The vision
The vision of Roxie cakes and dessert is to offer the best quality products to the consumers
by following the necessary principles. They wish to become a leader in food & beverage sector
of London. In this regard, they ensure to use finest quality ingredients so that the quality of end
products can also be improved. Further, they are also looking forward to offer customize bakery
products to the consumers in order to maintain unique identity in market place. Here, the use of
quality ingredients is helpful in producing fresh products so that customers give preference to
their products significantly. The respective entity has vision to improve their leadership practices
in future period of time. Effective implementation of such strategies will allow the respective
venture to gain competitive advantage in market place. Therefore, they are looking forward to
improve the quality and freshness of bakery products in future.
1.5 The aim
To start a business that will offer quality, fresh as well as customized cakes and desserts
to the consumers. Here, the main aim of the new business venture is to earn substantial amount
of profit by attracting huge number of people. They aim to produce quality products by using
fresh ingredients for future growth of the venture.
1.6 The objectives
 To offer quality and fresh bakery products to the customers in order to strengthen the
relationships for future betterment.
 To earn substantial amount of profit by offering quality products to the end consumers to
gain competitive advantage in current business environment.
 To attract huge number of customers by uplifting the quality of products in order to
increase overall profit margin of the company.

 To increase overall sales of the entity by offering quality, fresh and customized products
to the customers in order to set a unique identity in the competitive market place.
1.7 Structure of business plan
While taking decision to start a new business, a document called business plan is prepared.
This provided the blue print of the overall future activities of the venture. Basically, it will
describe the overall plan of business entity and the way to attain those goals within pre-defined
period of time. A business plan is understood as a roadmap comprising financial, operational and
marketing analysis of the upcoming business venture. In other words, business plan provides
direction to a new venture to plan the future in significant manner (Ekanem, 2017). In present
context, a new business venture has been started that will offer quality and fresh desserts, cakes
to the customers. The main aim of respective venture is to earn substantial amount of profit by
offering quality and fresh food products to the end users. In this regard, the business plan will
cover product description, market analysis, industry analysis and more. Further, feasibility study
is also going to cover in the existing business plan to check the viability of business in future
period of time. At last, an evaluation will be done so that business owners can evaluate the
performance of business in an appropriate way.

CHAPTER 2: THE BUSINESS CONCEPT
2.1 Introduction
In the current time this is necessary for the business that to provide such solutions to their
customers by which they may get unique offerings so that to meet their needs. These methods
used by the businesses would be helpful in acquiring success into the market and dealing with
organisational competitors. This is analysed that there are various measures and elements which
are being considered by the organisation while making their business strategies for the major
purpose of retaining into the market (Buckley, Enderwick and Cross, 2018). So for gaining
success and dealing with different competitors this is necessary that to build up emerging and
multidimensional approach within the business. Customers are considered as asset for the
organisation as all the business functions are executed for increasing level of satisfaction within
customers. In the current time with the increasing obesity and diseases people are prone towards
avoiding such high fat food items. At the same time the trend to celebrate different occasion with
touch of customisation and sweet is increasing. So the customers are searching for such cakes,
desserts and sweets which can be customised as per their needs and pertained occasion. So that
Roxie cakes and desserts is associated with providing such solutions to the people in which they
may get cakes as their own desires and needs. The venture is made for dealing with
customisation needs for people in terms of cakes, desserts and other bakery items.
2.2 Description of Business Concept
Customisation is considered as an emerging concept in the current time as this could be
helpful for the customers to meet their emerging needs. Customisation is the great business
strategy which makes happy customers for the organisation and lead to increase customer
repetition. Successful customisation yields more engaged customers so that business can be
drove to the top line. Roxie cakes and desserts will be providing different customisable options
to their customers so that they can meet own needs and enjoy different occasion and enhance
their experiences. Customisation is also useful in controlling interactions with the customers so
that use experience can be recorded in order to increase organisational prominence. Roxie cakes
and desserts is working with the USP that they will be using fresh ingredients for their cakes so
that to increase its perishability (Martí, 2018). The organisation will provide such cakes options
to their customers which are suitable for different occasions and festivals. Roxie cake and