Hospitality Tourism Events Environment: A Study of Royal Opera House

This report is a study of Royal Opera House, a popular theatre in London, UK, focusing on its organizational profile, objectives, consumer trends, sustainability performance, financial operations, governance, key stakeholders, and current issues.

HOSPITALITY TOURISM
EVENTS ENVIRONMENT
MOD004056

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Organizational profile..................................................................................................................3
Objectives....................................................................................................................................3
Consumer trends..........................................................................................................................4
Sustainability Performance..........................................................................................................4
Financial operations.....................................................................................................................5
Governance in theory...................................................................................................................6
Key Stakeholders.........................................................................................................................7
Current Issues..............................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Hospitality tourism events environment define as brains and business strength for each
thing in manner to attain organization aspects (Richards, 2021). The report is based on Royal
opera House, which is situated in London, UK and facilitate operation performance through
providing services to their customer in effective manner. In this organize drama, concerts and
various other function in their theatre, through which all functions held in proper manner. In this
report demonstrate that interview is conduct for work in this organization. By this study about
organizational profile, its aims, trends that are taken for customer. For going on interview, it is
essential to know about organization by which helps in getting job role of senior management as
per requirement. It will also justify sustainability of business, their financial operations,
governance, stakeholders that play significant role in organization. Further, their current issue
also determine which effect stakeholders because of arising of problems in organization of Royal
Opera House. Through this study is taken place in order to determine about organization
effectively.
MAIN BODY
Organizational profile
Royal Opera House is situated in London, it is a Covent Garden theatre that is established
in 1732. It lies custom of operatic administration and in their three main theatres are plays
significant role, and it is Britain oldest opera This is registered charitable organization limited by
guarantee, it is a popular theatre because of their design is in well-organized manner. The
management performs major function in performing arts through their structure that are in well
manner. Ticket sales of this theatre came at certain peak times that are difficult to manage in
cost, due to outdated information technology (Donelli, Fanelli and Zangrandi, 2021). As it works
through their diversifying culture that attracts customers and make innovative in their theatre. By
this attain goals and objective of firm in desirable manner as their mission and vision to
accomplish. It is well established organization that formulates various services to their audience
in prospective manner that enhance effectiveness of business. It aims and objective is to reach at
peak in order to attain their goals and objectives of organization in desired manner.
Objectives
The main objective of Royal opera house is to enhance people's lives by opera and ballet
through which expands their organization. In order to this boost global community of opera and

their customer. It always seeks to attainable and engage in creating customers across the United
Kingdom. They want to reach at in order to break new field appearance of lyric theatre through
which they achieve their desired targets and objective of enhancing their reputation in various
sector to attain growth in organization (Rubio Arostegui and Rius-Ulldemolins, 2021). Their
main objective is to enhance production of theatre, by providing varieties of service and increase
organization sustainability. As their main objective is to expands people in organization and
enhance their growth, development by working in profitable manner.
Consumer trends
The Royal Opera House is following consumer trend in order to this makes innovation in their
theatre by designing and made their services in more creative way. In accordance to this provide
better facilities to their audiences and enhance consumer through implementing trends for
customer by making innovation such as redesign their theatre and conduct it in approachable
manner to achieve and reach to maximum customers (Raza and et.al, 2021). As consumer wants
innovative services that should provide by organization through which achieves growth of
business by satisfying consumer needs and wants. It works in manner to enhance productivity
through implementing consumer trends of innovation of theatre, drama and other activities that
attract customers towards Royal Opera House. By adapting innovation and creativeness in
organization services helps in attracting customer and attain desired goals of business in
productive manner.
Sustainability Performance
It sustainability in environment makes that makes great deal through which achieving success in
their key area by performing in sustainability growth of business in hospitality tourism event
management sectors by engaging more customers towards Royal Opera House. By developing
space for theatre, performance and other factors to enhance performance of their sustainable
world in surviving in competitive area of organization (Jan, Lai and Tahir, 2021). This is
measured by study performance through social, economic and environmental factors that plays
key role in sustainable management for improvising performance through these elements. In
accordance to it determine their influence on factors that made on sustainable development of
Royal Opera House. By this sustainability performance of organization improve and achieve
their sustainable growth in business by conducting effective approach through their core
elements. These are as follows;

Social- Raising age population is creating numbers of opportunities for hospitality sector as it
can rise sales of Royal Opera House. On the other hand, also found that people are becoming
health and environmental conscious and for satisfying customers' needs, organization need to
focus on improving sustainability and quality of services (Nabeeh, Abdel-Basset and Soliman,
2021). New brand positioning can also help business in attracting customers and retaining them.
As by doing so, make manage products and services in effective manner and enhance their
performance. Due to which help in maintaining proper conduct of social responsibility. In
accordance to which their sustainable performance improves and conduct in desirable manner for
enhancement business of Royal Opera House.
Economic- In order to this derives that economic condition is changed in UK as it has increased
inflationary pressure. Due to rises in oil and other prices, consumers do not invest much in
theatre because they find it waste of money to invest in theatre for watching drama and other
activity. So, it can lower profit margin of this organization and employee more workers for
smooth functioning of business. Also, due to pandemic situation theatre affects badly because
government not get approval for open up that affect economic condition of Royal Opera House
by employing more worker and innovative services helps in sustainable performance of
organization in desirable manner.
Environmental- It is found that Royal Opera House, is striving hard for decreasing carbon
emission in order to make people feel valued and decreasing negative environmental impacts. By
emphasizing this organization may gain their sustainable growth by conducting eco-friendly
products to their customer (Tian and Tian, 2021). It offers plastic free fruits options, and it has
banned plastic bags and customers need to carry their bags for buying products on theatres, or
they will be provided with cloths bags.
Financial operations
This helps in facilitating financial operation of business that is conducted to work in management
an effective function that help in enhancing financial aspects (Murimi, Macheru and Omurwa,
2021). By this financial performance is measured of organization and different operation
function work in manner to overcome challenges and gain financial aspects. This is conducted
and managing through following ways;
$ in millions except per
share data
2020 2021

Net operating revenues $37,266 $33,041
Gross Profit $22,647 $19,581
Consolidated Net Income $8,985 $7,768
Basic net income per share $2.09 $1.80
Cash dividend $1.60 $1.64
Total Assets $86,381 $87,296
Long term debts $27,516 $40,125
Total liabilities $8,510 $9,453
Governance in theory
The governance emphasize concept and structure of organization through which functions in
manner to attain their goals and targets of business. This helps in facilitating through their
framework in which includes chairman, executive directors, non-executive directors and CEO
plays significant role in management function of organization in effective way. By governance in
theory this core people work in manner to organization for getting success and achieve growth in
their business (Shwairef, Abdulrahim and Sukoharsono, 2021). As it is governed by this key
members who work in organization with aim of achieving their targets and objective in effective
manner. By this members governed organization in effective manner and achieve growth through
their productive strategy and plans that implements in organization for getting success.
Chairman- David Ross has designated post of chairman, in Royal Opera house, as he is known
for his work that work in manner of co-founder. He is a United Kingdom based entrepreneur that
driven strong commitment towards leading business in diversified way to enhance growth sector
of their business in effective manner. As it driven major contribution in proper functioning of
management function. The main objective of his is to create opportunities and development of
business through conducted in positive approach and enhance sustainable growth of business of
Royal Opera House in desirable manner (Sharma, Borah and Moses, 2021). In accordance to this
diversify cultural institution to attain objectives and expands business through innovation and
design theatre that attract audience towards hospitality sector.
Executive Director- Tony Hall is an executive director of Royal Opera House, he is reputed and
famous in current affairs of organization. Through their diversify work in manner makes
organization work and achieve their objective and targets.

Non-Executive Director- Dame Sue is a non-executive director of Royal bullet, she is a
strategic advisor who derive many plans in order to expand business. By which their growth and
sustainability is observed in Royal Opera House. Her role is to help Deloitte to determine
government in prospective manner.
CEO- Alex Beard is chief executive officer of Royal Opera House, he managed the department
of culture, media and other works. He is well adverse person who has power of knowledge and
excellence in different field such as cooking and many others. In order to which different tactics
and strategies they made in order to attain more audiences and enhance their profitability of
business through growth. By proper functioning in getting success and achieves growth CEO
works in manner to determine strategies and plans that has to be implemented in organization foe
achieving success and outcomes.
Key Stakeholders
The Royal opera house, key stakeholders are CEO, director of finance, financial controller and
head of technology operation. By these stakeholders different functions is managed and conduct
in productive manner. They are the person who works as top stakeholders in organization and its
programs. In order to this, functions are performed in differentiated manner and various levels
are managed through which gains their sustainability, growth of business. As their work is to be
manage all regulatory function through determining each stakeholder, that are involved in
function of management through their diversify culture in organization. It helps in getting
success by working each level of employees in desirable manner that enhance production of
business in profitable manner (Kumar and Ramachandran, 2021). Their role is to determine and
work in way towards which organization achieve their result and outcomes in positive manner.
Through key shareholders function of management is performed to gain their sustainability
growth and development of Royal Opera House by effective work in organization.
Stakeholder power and interest using Mendelow’s Matrix
The approach helps in facilitating approaches with seeks power and interest of organization that
derives from shareholders. By their level of function stakeholders power and interest in
approaching this matrix helps in determining their low and high level of interest and strength in
relevance to organization. Through this framework determine interest in business tasks to
perform activities in desirable manner by which attain objective and strength of Royal Opera
House. There are four elements are comes under it that determine interrelationship among

organization and their key stakeholders that work in effective manner to influence business and
effectively achieve their interest in profitable manner.
In accordance to this matrix, category A is determined people who have less amount of interest
in management operations and production (Liyanaarachchi and et.al, 2021). It has limited
strength to influence business activities and need only small amount of interest to organization.
For business, consumers can be determined by low strength and low interest shareholders.
Category B, is popularized by people with high stage of interest but at low stage over
organization in regard to Royal Opera House. The shareholders, not have capability to influence
management strategy, but they have ability to change views of other in order to govern
organization effectively.
The stakeholders have high strength to influence planning in Category C, but low level of
interest in business exercises. Due to this, stakeholders take caution in their mind and work in
desirable manner with aim of achieving success and growth in organization.
Whereas, in Category D represents shareholder with high interest in the business tasks and high
degree of strength in impact on production (Mints and Kamyshnykova, 2021). In relevance to it,
attain organization success and maintain government authority in desirable manner to achieve
result in productive manner.
By this four level of stages helps in achieving success and both interest and power of influence
organization by key stakeholders determine in perspective way. Through which organization
emphasize level of interest and power in relevance to business through Grid A, B, C, D in
respective manner.

Current Issues
The current challenges that faced by organization from action of key stakeholders is determined
by different ways. Due to this influence Royal Opera House in manner of affecting through
financial factor, pandemic situation and many other factors. The pandemic situation theatre
affects badly because they are close in whole pandemic situation. As arise of this situation affect
organization financial cost and sales revenue because of which decrease in organization
productivity and profitability impact (Uddin, 2021). The main current issue is that as because of
situation analysis influence organization business and consumer decreases. Also, not able to gain
any income source from theatre that effect on employee who work in Royal Opera House as they
not recognize any raise in their productivity. The current problem is decrease in their financial
cost that affected badly as consumer decreases and not coming to theatre. So, this problem that
arise in organization affect business very badly. In order to gain again their sustainability growth
they have to make proper functioning and effective strategy has to be implemented in
organization to raise their productivity again by overcome issue and challenges that faced by
business. As organization is facing high crisis in their issue of management because of COVID-
19 crisis that affect human being and organization badly due to which they get scared.
CONCLUSION
The report has been concluded about Royal Opera House that is located in London. In this has
been study about organization that helps in procedure in which determines about organization. It

will justify organization profile, their aims, and goal which is required to be fulfilled, in order to
this consumer trends also determined. Further, organization sustainability performance, financial
operation and governance by CEO, Executive director etc. perform work in desirable manner for
the business. Organization key stakeholders and current issue has been examined that impact by
stakeholders due to various ways as influence by pandemic situation, financial aspect that effect
others factor that has been emphasized under it. Also, stakeholder power and interest is signifies
by using Mendelow’s matrix in organization to derive their low and high interest and power in
function of management. Lastly, whole study is taken place for determining about organization
in order to prepare for interview effectively and crack this situation through emphasizing that it
provides benefits and facilities better.

REFERENCES
Books and Journals
Donelli, C.C., Fanelli, S. and Zangrandi, A., 2021. Inside and Outside the Boardroom:
Collaborative Practices in the Performing Arts Sector. International Journal of Arts Management.
24(1).
Jan, A.A., Lai, F.W. and Tahir, M., 2021. Developing an Islamic Corporate Governance
framework to examine sustainability performance in Islamic Banks and Financial Institutions.
Journal of Cleaner Production. 315. p.128099.
Kumar, V. and Ramachandran, D., 2021. Developing firms' growth approaches as a
multidimensional decision to enhance key stakeholders' wellbeing. International Journal of
Research in Marketing. 38(2). pp.402-424.
Liyanaarachchi, G. and et.al, 2021. Strengthening sustainability initiatives: a case for
repositioning Australian Indigenous communities as dominant stakeholders in managing bushfire
risks. Journal of Strategic Marketing. pp.1-25.
Mints, A. and Kamyshnykova, E., 2021. Fuzzy methods of stakeholder prioritisation in the
context of stakeholder management. International Journal of Learning and Change. 13(4-5).
pp.372-398.
Murimi, R.N., Macheru, J. and Omurwa, J.K., 2021. Effects of Financial Technology on
Operation Costs of Microfinance Institutions in Nairobi County. Journal of Finance and
Accounting. 5(2). pp.65-85.
Nabeeh, N.A., Abdel-Basset, M. and Soliman, G., 2021. A model for evaluating green credit
rating and its impact on sustainability performance. Journal of Cleaner Production. 280.
p.124299.
Raza, A. and et.al, 2021. DETERMINING CORPORATE SOCIAL RESPONSIBILITY AND
CONSUMER BEHAVIOR TRENDS AND FORECAST BY A HISTORICAL REVIEW: A
BIBLIOMETRIC ANALYSIS. International Journal of Entrepreneurship. 25. pp.1-15.

Richards, G., 2021. Pulling the long tail of event management research. Journal of Policy
Research in Tourism, Leisure and Events. pp.1-4.
Rubio Arostegui, J.A. and Rius-Ulldemolins, J., 2021. Opera houses: from democratization to
plutocratic control? Lyric production, economic management, and elite control in the main
Spanish opera houses during the period of austerity (2009–2018). International Journal of
Cultural Policy. pp.1-20.
Sharma, A., Borah, S.B. and Moses, A.C., 2021. Responses to COVID-19: The role of
governance, healthcare infrastructure, and learning from past pandemics. Journal of business
research. 122. pp.597-607.
Shwairef, A.M., Abdulrahim, M.O. and Sukoharsono, E.G., 2021. Organizational Culture,
Governance Structure and Sustainability Disclosure Quality: Evidence from Indonesia, Malaysia,
Singapore, and Thailand. Accounting Analysis Journal. 10(2). pp.108-115.
Tian, H. and Tian, J., 2021. The mediating role of responsible innovation in the relationship
between stakeholder pressure and corporate sustainability performance in times of crisis:
evidence from selected regions in China. International Journal of Environmental Research and
Public Health. 18(14). p.7277.
Uddin, K.N., 2021. Reviewers of the current issue Vol. 11 (3). BIRDEM Medical Journal. 11(3).
pp.252-253.