Applied Innovation Proposal for The Cheesecake Shop

Running Head: Applied Innovation 0
Applied Innovation
Proposal
Student name

Applied Innovation 1
Company Profile
Rozelle started the Cheesecake Shop in 1991 in the inner-west Sydney, Australia. It has
now grown in international market with over 220 cake bakeries. It has 1400 employees in all
those bakeries across Australia, United Kingdom, and New Zealand. There shops are
independently owned. It is operated through skilled franchisees. It is famous in the market
because of their quality, which improves customer’s preference and awareness. It was awarded
‘Franchise system Of the Year’ in 1997 in Australia.
In 2009, they were having modernization of the signage and brand together. They were
upgrading the fronts of retails shops. They were modernized their back-of-house operations that
is maintain consistency, efficiency and product quality. The Cheesecake Shop’s managing
director is Ken Rosebery, which is having experiance in professional management. They also
established ingredients supply operations. In present time, the brand is famous and popular
because of handcrafted delicious cakes (Cheesecake, 2019).
Methodology
Feedback and survey are best approach for finding problem or issues in business
processes. Behalf of the feedback of customers on the products and services of company are not
good. In addition, after the Christmas companies sales become decreases. Therefore, owner
decided to sell his franchise. There are different issues that are related to the sales of the
company. Revenue is generated through the sales of the products and sale is increase through
orders of customers. Therefore, company should take feedback of all the customers at the time of
order delivery. It is a way to found out issues or problems of decreeing sales.
Diagnosis the problem
First problem is decreasing sales of our shop and second one is writing wish charge is $5
dollars. Therefore customers are not prefers our shop for cakes. Last problem of our shop is
related to the baker. We do not have an experience baker in our shop. All these problems are
diagnosis through feedbacks of customers as well as sales reports of last months. Company
should remove those issues and problems as soon as possible for increasing growth and sales. It

Applied Innovation 2
is a serious issue for the company that the y is facing those problems. Customers are pay for
better products and services. Therefore, company should provide their best products in lowest
cost to take competitive advantage. The Cheesecake Shop is famous in the city as well as
national level. Therefore, they should provide better quality of cakes and other products to their
customer for making them permanent customer.
SMART goal features
SMART goals are necessary for achieving the target as soon as possible. Company
should have specific goals for getting successes. In case of The Cheesecake Shop, they should
focus on their bakery products, such as handmade cakes, which are famous at national level.
Specific goals are making company more focus on the products and services for customers
(Anderson, Narus, & Narayandas, 2009).
Company’s business processes should be measurable as how many orders are delivers in
last month and currents month. Therefore, managers can found the legging of different
operations for getting success. All things cannot measurable but sales and profit can be
measured. However, these measurable things are helpful for changing the business processes.
Company should create achievable goals for different shops and provide them some achievable
goals for making their interest in profit. Every shop should have a monthly achievable target. It is
a way to achieve target of that month. Therefore, employees will more dedicate for their work to
achieve the target.
Source: (OHIOHEALTH, 2018)