RP

Research report

Aims and objective
Aim : Aim of this study is “To analysis the impact of brand
awareness on growth and profitability of firm: A study on
Rosewood London, UK”
Objective :
 To explore the importance of brand awareness.
 To determine the effectiveness of brand awareness for raising
customer level.
 To understand the relationship between brand awareness in
raising customer base.
 To recommended way to rise brand awareness at Rosewood,
London.

Theme : 1 Buy only branded products
Never Only when quality is importantly Rarely
0
1
2
3
4
5
6
7
5

Theme : 2 Loyal customers for the services
Never Only for quality products
0
2
4
6
8
10
12
3

Theme : 3 Price is the fewest essential part for
customer
No Not sure
0
1
2
3
4
5
6
7
8
9
9

Theme : 4 Like the services of Rosewood
London
No Not sure
0
1
2
3
4
5
6
7
12

Theme : 5 Brand affect the purchase decision
making
No Not sure
0
1
2
3
4
5
6
13