rp

RESEARCH PROJECT
ON BRAND
AWARENESS IN
MARKS & SPENCER

Theme 1: Buy only branded
products
Never Only when quality is importantly Rarely
0
1
2
3
4
5
6
7
5

Theme 2: loyal customer for the
product
Never Only for quality products
0
2
4
6
8
10
12
3

Theme 3: price sensitive
No Not sure
0
1
2
3
4
5
6
7
8
9
9

Theme 4: Like the product of
Marks and Spencer
No Not sure
0
1
2
3
4
5
6
7
12

Theme 5: Think brand affects the
purchase decision making
No Not sure
0
1
2
3
4
5
6
13

Thank you