This document provides a comprehensive marketing communication plan for Philly Up, a fast food restaurant specializing in American style food. The plan includes objectives such as increasing brand awareness, social media presence, and sales. The target audience includes young professionals, tradesmen, and food lovers on social media. The plan considers industry trends, SWOT analysis, and communication techniques. Stakeholders such as shareholders, customers, and business partners are also discussed. Training and resources are necessary for successful implementation.