Marketing Picture Illustration

Marketing Mix:
Figure 1: 4P’s of
Marketing Picture
Illustration
1. Product
Decisions:
Product is the
item that Toyota is focused on selling in its target country. In this case, it is its electric cars
that the company wants to sell in India (Team, 2020). It is to note that these electric cars.
These cars run through battery and there are more than 10 different models of these cars. The
key roles of these electric cars are to reduce pollution, reducing costs of running and improve
mobility in the urban areas. Modern customers are becoming environment conscious and
majority of them are turning into eco-friendly buyers. These cars would serve their purpose
to a great extent. Also, India is already one among its largest markets and majority of the
population already make use of Toyota Cars and other products. It can make use of adaption
strategy and adapt each technology to its best use. The expected sales is 5.5 million by the
year 2030 as more and more number of consumers are becoming environment consumers and
Toyota has already been successful in making a good brand image in the country.
2. Pricing Decisions:

The company can make use of competitive pricing as it has already established a good
brand image; it can therefore offer its products on high price. However, it should take into
consideration the rising costs. The society is already having a negative impact on the
environment. Toyota’s product is undoubtedly eco-friendly but the company should also
ensure that more number of buyers can afford it so that it actually can do well for the
environment (Contractor, 2020). For this reason, it should plan to sell the cars for 15.78 lakh
INR onwards. The total revenue expectation is 278billion dollars.
3. Place Decisions:
Toyota can make use of dealership, which is already its main place for distributing its
products (Resta et al., 2015). However, some retailers such as auto supply stores also sell its
products and other car accessories and therefore, can depend on both.
4. Promotion Decisions:
The target audiences of the company are the conscious customers who place an
importance on the environment and the ones who want to save at the gas pumps. Its
promotion strategy should cover all the tactics of marketing communications and make use
of personal selling through dealership as they can personally promote the cars to the potential
buyers. It should also advertise on different media like newspapers, television and website
about the products to large audience to make them aware of its existence in their country.
The main objective of it is to build the net revenue by expanding the incomes from general
deals. The basic advertising message would be classy and save your environment. The
proposed promotion expenditure would be 2,25,500$.
5. Main Success Factors