Challenges & Issues Faced by Ryan Air

RYAN AIR CASE
STUDY

Table of Contents
TASKS..................................................................................................................................................3
1. Prepare PESTEL& SWOT Analysis in relevance with organisation...........................................3
2. Discuss the challenges & issues faced by chosen organisation...................................................5
3. Present a solution of the above identified problem in relevance the Ryan Air............................6
4. Summary......................................................................................................................................8
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10
Books & Journal:...........................................................................................................................10

INTRODUCTION
Every organisation wishes to expand the business for longer period of time. This is only
possible when coordination and cooperation exist in the management. Business environment is
defined as process in which factors affecting the firm activities are determined and tracked. So,
entities remain aware about such elements so that no hurdles or obstacles arises in the operation as
well as well as functions. Enterprise is only able to achieve their goals and objectives when
management is available. It is the base of the corporation and without which further process and
procedures cannot be carried out. Ryan Air, headquartered in Dublin and which is emerging airline/
aviation industry. This report comprises of PESTEL & SWOT Analysis, management concept &
theories, problem as well as solution of the entity and the last short report.
TASKS
1. Prepare PESTEL& SWOT Analysis in relevance with organisation
In the world of innovation and technology, competition is rising at rapid level & business
sector is expanding accordingly. Main reason for this statement is unlimited wants and need of
humans. Organisation faces competition at every phase and to overcome with challenges as well as
threats frameworks and various tools are used by entities. Progress and performance level is also
analysed by using this methods. Expertise, skills and knowledge is required to implements them
effectively within the firm. Market trends as well as uncertain activities are monitored when both
the tools are adopted in proper manner (Eling, 2017).
PESTEL Analysis
Frameworks are important for every organisation because they assist them in examining the
market trends and situations in appropriate manner. This tool is a method through which factors
(external) are determined and identified which affect the business productivity at wider level. In
context to Ryan Air, firm uses this because it helps them in analysing those component which
influence the operations activities of business and such factors are discussed below-
Political factors- In organisation, involvement of government and its activities is common
and bound to happen at every aspect. Political factors are those which include labour law, tax
policy, environmental law etc. Such factors are uncontrollable and uncertain which leads to problem
for the entities.Gaganis, 2019). Due to changing environment, enterprise is becoming more active
towards these elements. In relation with Ryan Air, occurrence of Brexit affects the firm functions at
broader area. It has a deep impact on airline industry and changes the business environment of
entities.

Economic factors- Further comes the economic country which comprises of
unemployment, policies, laws, etc. UK economy is rising and gives shelter to various businesses to
carry out their business appropriately. Country follows mixed economy and this leads to positive
inter-relationships and access to international markets easily. Ryan Air is affected by economy
factors such as policies and laws of EU have a negative as well as positive impact on aviation
enterprises. For example- Fluctuation in taxes has changed the structure of firm. Also, relationship
is maintained between entities & government (Thomas, 2017).
Social Factors- This factor includes religion, culture, standard of living, disposable income,
etc. It is essential for firm to consider these elements as part of organisation because considering
them leads to analysing the target customer as well as market. This results in use of resources in
optimum way. In the chosen organisation, entity is able to generate profit because of delivering right
product to right customers. With help of social factors, effective strategies and tactics are
implemented so that business runs smoothly and properly. For example- firm has fulfilled the
requirement specified by end users such as short routes with less time while covering all the
destinations.
Technological factors- Time is changing and corporate world is becoming advanced and
which have given rise to technology. These factors involve use of artificial intelligence,
implementation of tools and techniques etc. Yes, it has simplified the work of manpower but also
has resulted to scarcity of resources. In context to Ryan Air, they are using technology to acquire
more customers and to explore wider opportunity for business by improving and enhancing their
websites, online e- ticketing platform etc. It assists people in accessing the amenities in proper way.
But sometimes due to low security, it might affect the operations as well as functions.
Environmental factors- Another important component is environmental factor in which
pollution, temperature and climate change, natural resources, waste disposal etc. take place. Other
than profit earning motive, these elements are also to be involved enterprise. In relation with Ryan
Air changing of EU policy such emissions for aviation firm might be costly for entity. This also
results in high cost of production and conflicts may also arise (Nurmi, 2018).
Legal factors- These are important factors and which comprises of contract and company
law, commitments etc. Such elements help both enterprise as well as government to maintain a
discipline so that healthy relationship is developed. In relation with Ryan Air, they focus on such
factors so that everything goes properly and goals as well as objectives are achieved within a given
period of time. Such as laws and legislation in EU policy slow down the growth and development
and hold up the process.