Business Strategy for Ryanair: Analysis of Macro and Internal Environment, Porter's Five Forces Model, and Strategic Planning

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Business strategy

Contents
lINTRODUCTION...................................................................................................................... 1
lTASK 1...................................................................................................................................... 1
lP1- Implementation of frameworks for analysing the impact of macro environment of the
organisation.............................................................................................................................. 1
lTASK 2...................................................................................................................................... 5
lP2 Evaluate the internal environment and capabilities of company using appropriate
frameworks.............................................................................................................................. 5
TASK 3....................................................................................................................................... 7
P3 Applying Porter's Five Forces model used to analyse the competition within a marketplace
for an organisation................................................................................................................... 7
TASK 4....................................................................................................................................... 8
P4 Applying a range of concepts, theories and models, analyse strategic planning for given
organisation.............................................................................................................................. 8
CONCLUSION ......................................................................................................................... 10
REFERENCES.......................................................................................................................... 10

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·INTRODUCTION
Business is defined as an entity where the main goal is to earn maximum profit for
generation of cash flow through business operations. It is crucial for organisations to innovate
strategies for establishing themselves in the competitive market place. Business strategies are
methodologies through which a business operation achieve their desired organisational
objectives. These strategies are usually long term plans of the organisation which involves
guiding principles that ensure proper decision making. The chosen organisation for this
particular report is Ryanair founded in the year 1984, headquartered in Swords, Dublin. Ryanair
is an Irish airline, sister to Ryanair UK, Alta Air and Buzz (Centobelli, Cerchione and Ertz,
2020). This report highlights appropriate models for external and internal analysis along with
porters five forces. The discussion also revolves around business strategies adopted by Ryanair
using bowman strategic and porters generic clock.
l壱TASK 1
l弐P1- Implementation of frameworks for analysing the impact of macro environment of the
organisation
Macro environment of an organisation consists of external factors which influence the
working of a business organisation. Business strategies are a set of principles opted by
organisations to build a brand image in the marketplace. Ryanair, has implemented many
business strategies to ensure achieving the organisational goals in a smooth manner.
Mission statement offered by Ryanair is to provide low fare to passengers to ensure
increased traffic of customers. The main aim is to ensure cost and operational efficiency.
The main objective of Ryanair is to establish their position as the company offering cost
effective travelling fares to its passengers (Malone, 2020).
Strategic planning techniques
·Business analysis: Analysis of business operations ensure continuos analysis of strengths and
weaknesses of the organization by rectification of loopholes.
·Benchmarking: Benchmarking is a practice through which an organization is able to compare
its goals to its competitors for establishment of a unique brand image. Ryanair should compare
their organisational growth with their respective competitors and implement strategies
accordingly .