Ryan Case Study: SWOT & PESTEL Analysis, Challenges, and Solutions

RYAN CASE STUDY

Table of Contents
INTRODUCTION................................................................................................................................4
TASKS..................................................................................................................................................4
1. Analyse SWOT & PESTEL Analysis..........................................................................................4
2. Evaluate problems and challenges faced by Ryan Air.................................................................6
3. Provide solution for problem faced by organisation by applying concept and theories..............7
4. Provide summary of the report ...................................................................................................9
CONCLUSION..................................................................................................................................10
REFERENCES...................................................................................................................................11
BOOKS& JOURNAL:...................................................................................................................11

INTRODUCTION
In organisation, to continue the business for longer period of time functions, operations and
activities are carried out in proper manner. Business environment refers to external forces which
affect the entities operations at wider level. It is essential be aware about such factors which slow
down the growth and development of business. Management play vital role in enhancing
organisation productivity and maintaining structure of the firm. Ryan Air, a leading airline and
aviation industry headquartered in Dublin is operating and providing its services within the region.
This industry provides services with affordable rates to its customers and makes profits as well as
sales revenue. This report includes SWOT analysis and PESTEL, problem and solutions occurring
in the firm, theories and concept of management and summary of the report. Thus, both
management as well as business environment are crucial for development of firm and business
operations.

TASKS
1. Analyse SWOT & PESTEL Analysis
Market is expanding and competition is rising at rapid level. In business, various strategies
and tactics are formed to survive in market for longer period of time. Skills and knowledge is
required to implement effective decision making in the management so that new ideas and thoughts
are developed in proper manner. To compete with rivals and to know internal capabilities and
calibre of the firm, PESTEL and SWOT Analysis are used appropriately. These are time consuming
but effective tools and technique which help entities to enhance their performance level and to
overcome with challenges as well as threats (Evans, 2017).
PESTEL Analysis
This is framework used and adopted by entities to track and monitor the external factors
which affect the business and its operations at wider and broader level. With help of this technique
organisation is able to run their functions and operations smoothly (Sarkis, 2017).In this, main
impact is on firm goodwill and it is necessary to remain aware about such factors/ forces which act
as block chain and creates obstacles and problem for organisation. So, Ryan Air use PESTEL to
identify the external factors which are mentioned below-
Political Factors- These are those factors which involve tax policy, corruption, foreign trade
policies, labour law etc. In this, involvement of government is limited bit affect the business at
wider level. In context to Ryan Air, main political factor which has affected the organisation and its
operation is Brexit. It has a deep impact on entities growth as well as development because of its
policies, procedures and guidelines. Trading section of the firm has to face huge problems due to
Brexit.
Economic Factors- In country, economy is important for the better living and stability of
people in a particular region. It is essential for every organisation to give a rise in country’s
economy so that growth and expansion is done in appropriate manner. There are various types of
economic factors which affect the business such as policies, wages, tax rates, governmental
activities etc. Such type of factors are non-controllable and government involvement is higher when
these arises. In relation with Ryan Air, to gain the high taxes fuel rates were increased at higher
level and which created a huge problem for aviation industry. So, this results in high cost of
production and low profit as well as decrease in sales revenue (Cross, 2020).
Social factors- Further come the social factors in which standard of living, income,
behaviour, lifestyle are involved. Organisation focuses on these types of factors so customers