Ryanair Decision Making Process

RYANAIR DECISION MAKING PROCESS

 Introduction
 Consumer decision making process
 Application of consumer decision making process
 Conclusion
 References
TABLE OF CONTENT

Ryanair is an Irish airlines found in 1984 and headquartered Swords, Dublin. The largest European
budgeted airlines carried more international passengers from other competitors. It deals in aviation
industry, so main service it offers to its customers is air travel in low fares to European locations as it is
stated in their mission statement. This product is chosen by us for presentation because its core earning
source of Ryanair amongst other activities it provides for better logical analysis.
INTRODUCTION

Consumer behaviour is a procedure which is affected
by decisions taken by them before buying any
product. Buyer decision making process includes five
steps which helps to ensure they get what was needed
by them. Consumer behaviour can be ascertained by
factors like economical or psychological and
influenced by social components. This model is used
by company's to understand decision making criteria
of customers.
CONSUMER DECISION MAKING PROCESS