Pestle Analysis of Ryanair

Ryanair

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Pestle Analysis of Ryanair .........................................................................................................3
SWOT analysis- .........................................................................................................................4
Porter's five force analysis of Ryanair- ......................................................................................5
Reflection....................................................................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Introduction
Ryanair is an Irish budget airline founded in 1984, headquartered in Swords, Dublin, Ireland,
with its primary operational bases at Dublin and London Stansted airports. It forms the largest
part of the Ryanair Holdings family of airlines, and has Ryanair UK, Ryanair Sun, Malta
Air and Lauda as sister airlines. In 2016, Ryanair was the largest European budget airline by
scheduled passengers flown, and carried more international passengers than any other airline.
Ryanair operates more than 400 Boeing 737-800 aircraft, with a single 737-700 used primarily as
a charter aircraft, but also as a backup and for pilot training. The airline has been characterised
by its rapid expansion, a result of the deregulation of the aviation industry in Europe in 1997 and
the success of its low-cost business model. This report also covers questions such as Pestle
Analysis of Ryanair, SWOT analysis, Porter's five force analysis of Ryanair, Reflection
The company has been criticised over its employee conditions and heavy use of extra charges. It
has also been noted for its intentional provocation of controversy as a means to generate free
publicity. As of 2019, it has been voted the least-liked short-haul Airline six years running in
surveys, and came last in a 2019 rating of 100 UK brands' customer service.
Main Body
Pestle Analysis of Ryanair
Political Factors-
The market is going to be uncertain due to the departure of UK from EU from march 2019 and
the company is concerned with the whole scenario of Brexit as the whole market of the aviation
industry is going to be uncertain. But if UK makes their way with EU for signing an open
agreement then Ryanair has no concerns as their market will be no longer uncertain. But chances
of that happening is less as UK will not remain in the type of agreement like this until the terms
are decided finally. If that happens the company has to put their focus aside from UK and focus
on other international markets so that they can achieve growth there. Company has to follow
these measure for at least 2 years until Brexit is complete. In the recent years terrorist activities