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Strategic Analysis of Ryanair: Management Issues and Recommendations

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Added on  2023-06-15

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This presentation provides a strategic analysis of Ryanair, including its background, revenue highlights, management issues, and recommendations for improvement. The presentation suggests skill development and training programs, improvement of customer care services, and expansion into new markets as potential solutions.

Strategic Analysis of Ryanair: Management Issues and Recommendations

   Added on 2023-06-15

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HOSPITALITY AND TOURISM
MANAGEMENT
Organisation: RYANAIR
Strategic Analysis of Ryanair: Management Issues and Recommendations_1
About the Ryanair
Background:
Established in 1984
Headquartered in Swords, Dublin, Ireland
Founder of the organisation: Tony Ryan, Liam
Lonergan, Christopher Ryan
Parent organisation: Ryanair Holdings
Network: 200 destinations in 33 countries
2000 daily flights
87 bases
The organisation has a fleet of over 400 Boeing 737 aircraft
Present CEO: Michael O'Leary
Strategic Analysis of Ryanair: Management Issues and Recommendations_2
Further information about the Ryanair
The organisation is popular for being on time
Around 13,000 professionals work for the excellent
services offered by the organisation
Ryanair introduced 10 new bases in the Fiscal year
2017
Expected traffic till March 2018 is 130m customers
Launch of a charter airline (Theguardian.com 2017)
Strategic Analysis of Ryanair: Management Issues and Recommendations_3
Revenue highlights of Ryanair
Figure: Financial Highlights of Ryanair
Source:(Investor. ryanair.com.2017)
Strategic Analysis of Ryanair: Management Issues and Recommendations_4

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