This SWOT analysis provides an overview of Ryanair, an Irish low-cost airline founded in 1984 that operated in the UK and some other European countries. The essay discusses all the four parts of SWOT analysis based on Ryanair Company. It covers the company's strengths, weaknesses, opportunities, and threats. The essay concludes with the suggestion that Ryanair could expand its services to long-haul and strengthen its market position in Europe.