The Consumer Decision Process - Ryanair
VerifiedAdded on 2021/02/20
|10
|2912
|261
AI Summary
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
RYANAIR
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Consumer buying decision-making: Low cost, no frills air travel to European destinations......3
Consumer decision-making process and behaviour.....................................................................3
Application of the consumer decision-making process related to Ryanair: ...............................5
Consumer buying behaviour: ......................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Consumer buying decision-making: Low cost, no frills air travel to European destinations......3
Consumer decision-making process and behaviour.....................................................................3
Application of the consumer decision-making process related to Ryanair: ...............................5
Consumer buying behaviour: ......................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
INTRODUCTION
Consumer is the king of the market and its imperative for every organization, big or small
to identify consumer's needs and wants and then develop a product accordingly in order to
become successful and to maximize the profits. Ryanair is an Irish budget Airline founded in the
year 1984 by Tony Ryan, Christopher Ryan and Liam Lonergan in Dublin, Ireland. Ryan Air is
famous for providing low cost flight services to its customers and it currently employs more than
17,000 individuals all around the world. The current report will focus on consumer behaviour,
decision-making skills and other factors that helps the customers in choosing Ryan Airlines over
other business organizations.
MAIN BODY
Consumer buying decision-making: Low cost, no frills air travel to European destinations
The consumer buying decision-making process is concerned with the journey than an
individual goes through before buying the product or service. It includes various steps like
problem recognition, information search, evaluating the alternative courses of action, purchasing
decision and the post-purchase behaviour (Thomas, and Thomas, 2015). Ryan Air studies the
consumer buying behaviour and then influence their decision-making skills by developing
products and services accordingly.
Ryan Air provides low cost airline services in order to attract customer and increase their market
share. It further helps the company in achieving its goals and objectives related to profit
maximization effectively and efficiently. The company's tag line 'low fares, made simple' has
helped in establishing its brand image and it operates more than 400 Boeing 737-800 aircraft to
225 destinations in 40 countries (Ahmed, and et.al., 2019).
Consumer decision-making process and behaviour.
The consumer decision-making process is determined by various psychological,
environmental, socio-cultural and economic factors and by considering them, consumer reaches
to a solution.
The consumer decision-making process involves:
Problem/need recognition: The first step is concerned with identification of problems
by consumers. Consumers often face problems in their day to day lives which further
leads towards the development of a need. The need must be triggered by internal stimuli
(hunger or thrust) or external stimuli (advertising or strong word of mouth). The
Consumer is the king of the market and its imperative for every organization, big or small
to identify consumer's needs and wants and then develop a product accordingly in order to
become successful and to maximize the profits. Ryanair is an Irish budget Airline founded in the
year 1984 by Tony Ryan, Christopher Ryan and Liam Lonergan in Dublin, Ireland. Ryan Air is
famous for providing low cost flight services to its customers and it currently employs more than
17,000 individuals all around the world. The current report will focus on consumer behaviour,
decision-making skills and other factors that helps the customers in choosing Ryan Airlines over
other business organizations.
MAIN BODY
Consumer buying decision-making: Low cost, no frills air travel to European destinations
The consumer buying decision-making process is concerned with the journey than an
individual goes through before buying the product or service. It includes various steps like
problem recognition, information search, evaluating the alternative courses of action, purchasing
decision and the post-purchase behaviour (Thomas, and Thomas, 2015). Ryan Air studies the
consumer buying behaviour and then influence their decision-making skills by developing
products and services accordingly.
Ryan Air provides low cost airline services in order to attract customer and increase their market
share. It further helps the company in achieving its goals and objectives related to profit
maximization effectively and efficiently. The company's tag line 'low fares, made simple' has
helped in establishing its brand image and it operates more than 400 Boeing 737-800 aircraft to
225 destinations in 40 countries (Ahmed, and et.al., 2019).
Consumer decision-making process and behaviour.
The consumer decision-making process is determined by various psychological,
environmental, socio-cultural and economic factors and by considering them, consumer reaches
to a solution.
The consumer decision-making process involves:
Problem/need recognition: The first step is concerned with identification of problems
by consumers. Consumers often face problems in their day to day lives which further
leads towards the development of a need. The need must be triggered by internal stimuli
(hunger or thrust) or external stimuli (advertising or strong word of mouth). The
customers have been facing problems related airline as they were expensive which helped
the Ryanair to identify the needs and wants of their target audience and then provide
them with low cost, no frills air services (Caputo, and Borbely, 2016). It not only helped
in consumer satisfaction but also led to an increase in their market share.
Information search: Once the needs and problems are identified, then the consumers
take necessary actions in order to find a potential solution so that there needs and wants
can be satisfied. For this purpose, the consumer scans both internal and external business
environment to evaluate the information relating to the central buying decision. Also,
there is a lot of reliance on print media like newspapers, radio, Internet, Television and
word of mouth. Ryanair promoted its low cost air services through TV advertising as it
helped them in promoting their products and services to many audiences and also the cost
per person was very low. The word of mouth also plays a significant role as many people
discuss their needs and problems with other individuals which in turn leads to promotion
of the product or service free of cost (Ramya, and Mohamed Ali, 2016).
Evaluation of alternatives: The current step is concerned with evaluating alternative
course of action by the consumer systematically so that they can choose an appropriate
product or service that provides them maximum satisfaction and also solves their
problems. The alternative products and services are evaluated on the basis of various
factors like pricing, utility and brand image. Also, the alternatives are evaluated and
selected on the basis of reviews, feedbacks and suggestions as it gives a clear picture to
the consumers regarding the advantages and disadvantages of products and services
which can help them in making better decisions accordingly. Furthermore, it is the duty
of the company to provide better quality goods and services as compared to its
competitors, and they must bring some innovation or uniqueness to the products and
services which help in creating value for the target audience. Ryanair company
performed market research to identify the needs and wants of their customers, quality and
pricing of products or services offered by the other players and then offered the similar
services at an economical price to attract them and to increase their market share. The
airline company implemented various practices like offering non-recycling seats, no seat-
back pockets and safety cards to reduce the total cost. Moreover, the airline company
the Ryanair to identify the needs and wants of their target audience and then provide
them with low cost, no frills air services (Caputo, and Borbely, 2016). It not only helped
in consumer satisfaction but also led to an increase in their market share.
Information search: Once the needs and problems are identified, then the consumers
take necessary actions in order to find a potential solution so that there needs and wants
can be satisfied. For this purpose, the consumer scans both internal and external business
environment to evaluate the information relating to the central buying decision. Also,
there is a lot of reliance on print media like newspapers, radio, Internet, Television and
word of mouth. Ryanair promoted its low cost air services through TV advertising as it
helped them in promoting their products and services to many audiences and also the cost
per person was very low. The word of mouth also plays a significant role as many people
discuss their needs and problems with other individuals which in turn leads to promotion
of the product or service free of cost (Ramya, and Mohamed Ali, 2016).
Evaluation of alternatives: The current step is concerned with evaluating alternative
course of action by the consumer systematically so that they can choose an appropriate
product or service that provides them maximum satisfaction and also solves their
problems. The alternative products and services are evaluated on the basis of various
factors like pricing, utility and brand image. Also, the alternatives are evaluated and
selected on the basis of reviews, feedbacks and suggestions as it gives a clear picture to
the consumers regarding the advantages and disadvantages of products and services
which can help them in making better decisions accordingly. Furthermore, it is the duty
of the company to provide better quality goods and services as compared to its
competitors, and they must bring some innovation or uniqueness to the products and
services which help in creating value for the target audience. Ryanair company
performed market research to identify the needs and wants of their customers, quality and
pricing of products or services offered by the other players and then offered the similar
services at an economical price to attract them and to increase their market share. The
airline company implemented various practices like offering non-recycling seats, no seat-
back pockets and safety cards to reduce the total cost. Moreover, the airline company
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
eliminated toilet to add six more seats as it would help them in increasing their fair
revenue.
Purchase decision: The most important step in the consumer decision-making process
involves the making of purchase decision as it is concerned with consumers finally
making up their mind and selecting a product or service that satisfies their needs and
wants. The final purchase decision of an individual gets affected by factors like negative
feedback or reviews and the level of motivation to accept that feedback. It is the duty of
the organization to promote its products and services effectively and efficiently to the
target audience so that the individuals are left with no other choice rather than buying
their products and services. It can be done through participating in attractive marketing
campaigns and also by offering good quality products with unique characteristics at a
competitive price. If the business has received some negative feedbacks or reviews then
they must work on them and to overcome the shortcomings as it would help in attracting
new consumers as well as retaining old consumers and thus building the brand image of
the organization.
Post-purchase behaviour: The post-purchase behaviour involves the consumer
satisfaction level after the use of products and services. It can either be positive or
negative and it is the duty of the organization to take feedbacks and suggestions from the
consumers so that in case of positive feedback the business must continue offering the
same kind of goods and in case of negative review it can identify their weakness and
work on it accordingly. The reviews can be given on websites, E-mail, social media or
word of mouth and a business must also create an environment of post-purchase
communication in order to make the particular process as efficient as possible. Satisfied
customers result in brand loyalty and increase the profitability of the organization. Also,
the satisfied consumers will influence the other buyers by spreading positive word of
mouth about the products and services.
Application of the consumer decision-making process related to Ryanair:
The application of consumer decision-making process in context to Ryanair low-cost, no frills air
travel to European destinations is as follows:
Problem/need recognition related to Ryanair low-cost, no frills air travel: Many
consumers face problems related to selection of an appropriate economic airline for both
revenue.
Purchase decision: The most important step in the consumer decision-making process
involves the making of purchase decision as it is concerned with consumers finally
making up their mind and selecting a product or service that satisfies their needs and
wants. The final purchase decision of an individual gets affected by factors like negative
feedback or reviews and the level of motivation to accept that feedback. It is the duty of
the organization to promote its products and services effectively and efficiently to the
target audience so that the individuals are left with no other choice rather than buying
their products and services. It can be done through participating in attractive marketing
campaigns and also by offering good quality products with unique characteristics at a
competitive price. If the business has received some negative feedbacks or reviews then
they must work on them and to overcome the shortcomings as it would help in attracting
new consumers as well as retaining old consumers and thus building the brand image of
the organization.
Post-purchase behaviour: The post-purchase behaviour involves the consumer
satisfaction level after the use of products and services. It can either be positive or
negative and it is the duty of the organization to take feedbacks and suggestions from the
consumers so that in case of positive feedback the business must continue offering the
same kind of goods and in case of negative review it can identify their weakness and
work on it accordingly. The reviews can be given on websites, E-mail, social media or
word of mouth and a business must also create an environment of post-purchase
communication in order to make the particular process as efficient as possible. Satisfied
customers result in brand loyalty and increase the profitability of the organization. Also,
the satisfied consumers will influence the other buyers by spreading positive word of
mouth about the products and services.
Application of the consumer decision-making process related to Ryanair:
The application of consumer decision-making process in context to Ryanair low-cost, no frills air
travel to European destinations is as follows:
Problem/need recognition related to Ryanair low-cost, no frills air travel: Many
consumers face problems related to selection of an appropriate economic airline for both
domestic and international purposes as most of them are quite expensive and also offer
additional services that are not required by the guests. Ryanair analysed the problems
faced by its target audience and then developed a product/service according to their needs
and wants. The multinational airline company provides airline fairs at a competitive price
which has further helped them in increasing their market share and customer base.
Moreover, the company reduced its fair price by eliminating the additional
complimentary facility of free food and beverages, removal of reclining seats and
elimination of toilets to add six more passenger seats in the plane to increase the fair
revenue of the business. The adequate pricing has solved the problem of middle class
people as they constitute the highest number in the entire airline customer base.
Information search related to Ryanair low-cost, no frills air travel: As consumers
recognize the developed needs and problems, they start performing the research to find a
potential solution for this problem. Therefore, the consumers scan the internal and
external environment to identify the particular product or service. The major source of
identification includes newspapers, TV, radio, internet and social media. Use of social
media is very beneficial for consumers as it helps in providing the accurate review and
mentions both positive and negative points about the concerned product or service.
Ryanair majorly promotes its services through its websites, TV advertisement and social
media as these mediums attract the maximum number of audience at any given point of
time (Zekiri, and Hasani, 2015). However, the Ryanair has been an active participant of
many controversies and lawsuits like due to misleading and controversial advertising
which has hampered the image of the airline company and also the poor customer
experience also led towards the negative publicity through the spread of word of mouth.
Evaluation of alternatives in context to Ryanair low-cost, no frills air travel: Once
the consumers have received the complete information about the different airline
companies, the next step involves evaluating all the alternative actions and selecting a
suitable service accordingly. The alternatives are evaluated and compared with each on
the basis of their strengths and weaknesses and finally selecting a suitable one. The
consumers had alternative choices between Ryanair, Emirates and British Airways and
there are various factors considered by them to evaluate the alternatives like value for
money, flexibility, size of the seats and availability of the leg room. Consumers whose
additional services that are not required by the guests. Ryanair analysed the problems
faced by its target audience and then developed a product/service according to their needs
and wants. The multinational airline company provides airline fairs at a competitive price
which has further helped them in increasing their market share and customer base.
Moreover, the company reduced its fair price by eliminating the additional
complimentary facility of free food and beverages, removal of reclining seats and
elimination of toilets to add six more passenger seats in the plane to increase the fair
revenue of the business. The adequate pricing has solved the problem of middle class
people as they constitute the highest number in the entire airline customer base.
Information search related to Ryanair low-cost, no frills air travel: As consumers
recognize the developed needs and problems, they start performing the research to find a
potential solution for this problem. Therefore, the consumers scan the internal and
external environment to identify the particular product or service. The major source of
identification includes newspapers, TV, radio, internet and social media. Use of social
media is very beneficial for consumers as it helps in providing the accurate review and
mentions both positive and negative points about the concerned product or service.
Ryanair majorly promotes its services through its websites, TV advertisement and social
media as these mediums attract the maximum number of audience at any given point of
time (Zekiri, and Hasani, 2015). However, the Ryanair has been an active participant of
many controversies and lawsuits like due to misleading and controversial advertising
which has hampered the image of the airline company and also the poor customer
experience also led towards the negative publicity through the spread of word of mouth.
Evaluation of alternatives in context to Ryanair low-cost, no frills air travel: Once
the consumers have received the complete information about the different airline
companies, the next step involves evaluating all the alternative actions and selecting a
suitable service accordingly. The alternatives are evaluated and compared with each on
the basis of their strengths and weaknesses and finally selecting a suitable one. The
consumers had alternative choices between Ryanair, Emirates and British Airways and
there are various factors considered by them to evaluate the alternatives like value for
money, flexibility, size of the seats and availability of the leg room. Consumers whose
main priority was value for money chose Ryanair whereas other individuals with
different priority chose between British Airways and Emirates. In order to achieve
competitive advantage, Ryanair must indulge in research and development to provide
unique services to its customers as it would help in increasing its consumer base and
market share and thus will further lead to profit maximization (Seth, 2016).
Purchase decision related to Ryanair low-cost, no frills air travel: The most important
step in the entire process is concerned with making purchase decisions. Consumers after
evaluating the alternatives and identifying the strengths and weaknesses make a purchase
decision regarding the selection of product or service that will provide them with
maximum consumer satisfaction. Ryanair had received mix reviews related to their
customer services, flexibility of seats and value for money (Pappas, 2016). The major
criticisms received by the airline company were related to its false and misleading
advertisements as the experience of consumers was no where close to what was
showcased in the commercials. However, the major advantage for Ryanair has always
been its active presence on social media which influence the customers in selecting its
services. Also, the company innovated its services by adding TV screens with stereo
speakers on the customer seats so that they can have a smooth flight journey.
Furthermore, the economic pricing offered by Ryanair has become its USP (unique
selling proposition) and has helped in establishing its brand image in the market.
Post-purchase behaviour relating to Ryanair low-cost, no frills air travel: The post-
purchase behaviour includes evaluating the products or services once they are consumed
by the consumers. The post-purchase behaviour is imperative in deciding whether the
consumer will continue the company's services or not. The post-purchase satisfaction
level can either be positive or negative and it is the fundamental duty of every business to
make efforts in order to convert the satisfaction level from negative to positive by
offering unique and innovative services to its consumers. It will help the organization in
establishing brand loyalty and prove to be beneficial for them in the long run (Martindale,
and McKinney, 2017). Ryanair received mixed reviews about their services which also
led to the losing of consumers by the company but with the recent innovation and
research and development the company has been receiving positive feedbacks from its
different priority chose between British Airways and Emirates. In order to achieve
competitive advantage, Ryanair must indulge in research and development to provide
unique services to its customers as it would help in increasing its consumer base and
market share and thus will further lead to profit maximization (Seth, 2016).
Purchase decision related to Ryanair low-cost, no frills air travel: The most important
step in the entire process is concerned with making purchase decisions. Consumers after
evaluating the alternatives and identifying the strengths and weaknesses make a purchase
decision regarding the selection of product or service that will provide them with
maximum consumer satisfaction. Ryanair had received mix reviews related to their
customer services, flexibility of seats and value for money (Pappas, 2016). The major
criticisms received by the airline company were related to its false and misleading
advertisements as the experience of consumers was no where close to what was
showcased in the commercials. However, the major advantage for Ryanair has always
been its active presence on social media which influence the customers in selecting its
services. Also, the company innovated its services by adding TV screens with stereo
speakers on the customer seats so that they can have a smooth flight journey.
Furthermore, the economic pricing offered by Ryanair has become its USP (unique
selling proposition) and has helped in establishing its brand image in the market.
Post-purchase behaviour relating to Ryanair low-cost, no frills air travel: The post-
purchase behaviour includes evaluating the products or services once they are consumed
by the consumers. The post-purchase behaviour is imperative in deciding whether the
consumer will continue the company's services or not. The post-purchase satisfaction
level can either be positive or negative and it is the fundamental duty of every business to
make efforts in order to convert the satisfaction level from negative to positive by
offering unique and innovative services to its consumers. It will help the organization in
establishing brand loyalty and prove to be beneficial for them in the long run (Martindale,
and McKinney, 2017). Ryanair received mixed reviews about their services which also
led to the losing of consumers by the company but with the recent innovation and
research and development the company has been receiving positive feedbacks from its
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
customers which has lead to an overall increase in the market share and also reduced the
operating cost of the airline company.
This consumer post-purchase behaviour have helped Ryanair to improve its services by
performing market research and also by analysing the needs and wants of consumers.
Consumer buying behaviour:
The consumer buying behaviour is influenced by the attitudes, preferences and decisions
made by the consumer in a market place before selecting a product. The consumer buying
behaviour provides solutions to various questions related to why did consumer choose the
product, what influenced their decision and other changing factors in the society. It is imperative
for organizations to understand consumer behaviour especially for companies that operate in a
highly competitive market like Ryanair as it would help them in achieving competitive
advantage and increase there revenue in the long run. There are various factors like attitude,
preferences and money that govern the buying behaviour of consumers. Business organizations
must analyse the needs and wants of the consumers and then convert it into a business
opportunity further developing a product or service accordingly. The buying process is very
important as it helps the business to understand a consumer and their mindset effectively and
efficiently which further help in influencing it accordingly (Hardwick, and et.al., 2015).
operating cost of the airline company.
This consumer post-purchase behaviour have helped Ryanair to improve its services by
performing market research and also by analysing the needs and wants of consumers.
Consumer buying behaviour:
The consumer buying behaviour is influenced by the attitudes, preferences and decisions
made by the consumer in a market place before selecting a product. The consumer buying
behaviour provides solutions to various questions related to why did consumer choose the
product, what influenced their decision and other changing factors in the society. It is imperative
for organizations to understand consumer behaviour especially for companies that operate in a
highly competitive market like Ryanair as it would help them in achieving competitive
advantage and increase there revenue in the long run. There are various factors like attitude,
preferences and money that govern the buying behaviour of consumers. Business organizations
must analyse the needs and wants of the consumers and then convert it into a business
opportunity further developing a product or service accordingly. The buying process is very
important as it helps the business to understand a consumer and their mindset effectively and
efficiently which further help in influencing it accordingly (Hardwick, and et.al., 2015).
CONCLUSION
From the above report, it can be concluded that it is the duty of every organization, small,
medium or large scale to understand consumer behaviour if they wish to achieve profits in the
long run. Also, it is important to innovate incessantly through research and development as it can
help in attracting new consumers and thus increasing the customer base. The report emphasized
on Ryanair, an Irish Airline company famous for providing low cost travel services in 220
destinations all around the world. Also, it focused on the consumer buying and decision-making
process that included various steps like need recognition, information search, evaluation of
alternatives, purchase decision and post-purchase behaviour. All steps are equally important in
the entire process but post purchase behaviour is very significant as it is concerned with
identifying the positive and negative satisfaction level of consumers. Once, the company
identifies the negative reviews then it must take corrective actions accordingly. Thus, at the end
it can be concluded that it is very important to understand the consumer decision-making process
as it helps in development of products and services accordingly and also helps in influencing the
buying decision of target audience. Moreover, an organization like Ryanair must continuously
indulge in unique marketing and promotional activities to increase the sales, customer base and
to establish the brand image of the business in long run.
From the above report, it can be concluded that it is the duty of every organization, small,
medium or large scale to understand consumer behaviour if they wish to achieve profits in the
long run. Also, it is important to innovate incessantly through research and development as it can
help in attracting new consumers and thus increasing the customer base. The report emphasized
on Ryanair, an Irish Airline company famous for providing low cost travel services in 220
destinations all around the world. Also, it focused on the consumer buying and decision-making
process that included various steps like need recognition, information search, evaluation of
alternatives, purchase decision and post-purchase behaviour. All steps are equally important in
the entire process but post purchase behaviour is very significant as it is concerned with
identifying the positive and negative satisfaction level of consumers. Once, the company
identifies the negative reviews then it must take corrective actions accordingly. Thus, at the end
it can be concluded that it is very important to understand the consumer decision-making process
as it helps in development of products and services accordingly and also helps in influencing the
buying decision of target audience. Moreover, an organization like Ryanair must continuously
indulge in unique marketing and promotional activities to increase the sales, customer base and
to establish the brand image of the business in long run.
REFERENCES
Books and journals
Ahmed, J.U., and et.al., 2019. Ryanair: A low-cost business model in the european airline
industry. SAGE Publications: SAGE Business Cases Originals.
Caputo, A. and Borbely, A., 2016. Ryanair’s negotiation capability and the firm’s strategy.
Hardwick, J., and et.al., 2015. Mobile Phone Purchases and the Consumer Decision-Making
Process: The Role of Facebook Online Advertising. In Computer-Mediated Marketing
Strategies: Social Media and Online Brand Communities (pp. 303-333). IGI Global.
Martindale, A. and McKinney, E., 2017. Make or Buy? The development of a Consumer
Decision Process Model for home sewers.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying
behaviour. Journal of Retailing and Consumer Services, 29, pp.92-103.
Ramya, N. and Mohamed Ali, S.A., 2016. Factors affecting consumer buying behavior.
International journal of applied research, 2(10), pp.76-80.
Seth, A., 2016. The Influence of Packaging and Advertising On Children’s Consumer Decision
Making (Doctoral dissertation, Lille Catholic University).
Thomas, M.M. and Thomas, M., 2015. Ryanair: success before love. Strategic Direction.
Zekiri, J. and Hasani, V.V., 2015. The role and impact of the packaging effect on consumer
buying behaviour. Ecoforum Journal, 4.
Books and journals
Ahmed, J.U., and et.al., 2019. Ryanair: A low-cost business model in the european airline
industry. SAGE Publications: SAGE Business Cases Originals.
Caputo, A. and Borbely, A., 2016. Ryanair’s negotiation capability and the firm’s strategy.
Hardwick, J., and et.al., 2015. Mobile Phone Purchases and the Consumer Decision-Making
Process: The Role of Facebook Online Advertising. In Computer-Mediated Marketing
Strategies: Social Media and Online Brand Communities (pp. 303-333). IGI Global.
Martindale, A. and McKinney, E., 2017. Make or Buy? The development of a Consumer
Decision Process Model for home sewers.
Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying
behaviour. Journal of Retailing and Consumer Services, 29, pp.92-103.
Ramya, N. and Mohamed Ali, S.A., 2016. Factors affecting consumer buying behavior.
International journal of applied research, 2(10), pp.76-80.
Seth, A., 2016. The Influence of Packaging and Advertising On Children’s Consumer Decision
Making (Doctoral dissertation, Lille Catholic University).
Thomas, M.M. and Thomas, M., 2015. Ryanair: success before love. Strategic Direction.
Zekiri, J. and Hasani, V.V., 2015. The role and impact of the packaging effect on consumer
buying behaviour. Ecoforum Journal, 4.
1 out of 10
Related Documents
Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
Unlock your academic potential
© 2024 | Zucol Services PVT LTD | All rights reserved.