SWOT and PESTEL Analysis for Ryanair

Ryanair
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INTRODUCTION...........................................................................................................................3
1. Perform a SWOT and PESTEL analysis for Ryanair..............................................................3
2. Main problem that is facing Ryanair that requires immediate attention and why?.................9
3. Propose a solution to the problem you have identified using at least TWO management
concepts and theories that you have learnt during your course.................................................10
4. Experience in writing this report...........................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................12
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INTRODUCTION
Organisation conducts their business function and activities in an environment that involved
white number of elements. All these elements significantly impact upon organisational business
activities and number of ways (Diderich, 2020). These elements can impact in a negative and
positive manner this makes organisations to have formative understanding of all the elements
providing and business environment. This will significantly help them to gain more strategic
edge as per compared to other competitors along with maximum profitable advantages. Present
report has been made on Ryanair. Organisation performs their functioning as low cost airline
entity and was founded in the year 1984. This entity provides low cost services to the customers
while having headquartered in Dublin with more than 17,500 employees. This entity provides
best services to consumers and ranked among them as top Airlines service in United Kingdom.
This report involves swot and pestle analysis that aid entity to have information related to their
strength, weaknesses, threats, opportunities along with the environment in which they conduct
their functioning. This will help them to formulate strategies and ensure further economic
development. Along with this report include discussion on the issues facing by company along
with the relevant solutions.
1. Perform a SWOT and PESTEL analysis for Ryanair
SWOT:
SWOT analysis mainly stands for strength, weakness, opportunities and threats. It is a
strategic framework and a powerful tool that allow organisation to develop business strategy and
accelerate organisational development and growth in a well defined manner. With the help this
framework entity can effectively able to analyse their internal as well as external factors and can
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developed strategic planning in order to ensure effective functioning of their organisational
activities. Mentioned below SWOT analysis of Ryanair is being done:
STRENGTH:
Most important strength of Ryanair is that their services are of low cost worldwide in
context with cost per passenger, cost per seat and cost per available seat kilometre. By offering
services with low cost this airline gain significant strength in international market place. Along
with this it has been evaluated that by offering low fare rate this entity significantly gained more
strength and competitive advantages comparatively to other rivals within Europe. Further one
most important strength of Ryanair is that their services are not only of low rates but also are of
high quality that effectively satisfy consumer needs and demands while ensuring their loyalty
towards entity (Wąsowska, 2020). Organisation is having largest short-haul network carrier
through which they provide their airline services with having 1600 routes across all across in
more than 30 countries.
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