Sainsbury: Background, History, Aims, Internal Structure, Achievements and Challenges

This report covers the background, history, aims, internal structure of the chosen company and the achievements and the challenges which are face by them. Learn about the vertical organisational structure of Sainsbury, their aims to become the number one leader in the supermarket league and increase profits, and their mission to provide high-quality products at a reasonable rate. Discover their recent achievement of winning the best Supermarket Retailer of Greeting Cards at the 2021 “Retas Awards” and the challenges they face such as immense competition and the impact of the COVID-19 pandemic.

SAINSBURY
Introduction
A business organisation may be defined as an entity or
enterprise which are engaged in any commercial, industrial
or professional activities in order to generate more and more
profit (Geissdoerfer and et. al., 2020). It is very important
for the management of the business organisation to
understand the need and demand of the consumer and set
their aims and objectives according to them. The following
report id based on the SAINSBURY company, which is a
well known brand of UK. This report covers the
background, history, aims, internal structure of the chosen
company and the achievements and the challenges which are
face by them.
Background of the firm: -
The J Sainsbury PLC, is basicaly a public limited company trade as Sainsbury's which was
founded in the year 1869. The company was founded by the John James Sainsbury and the
headquarters of the fir is situated in the London, England, United Kingdom. The respective
company deals in the fresh bakery items, frozen meat and food, drinks, health and beauty
products, baby products, clothing, electronics items and many more. The key people of the
company are Martin Scicluna who is the chairman and the Simon Roberts who is the CEO of
the firm. The respective company have more than 600 supermarket stores and 800 plus
convenience stores along with this around more then 180000 employees work within the
stores of Sainsbury's. The main competitors of the company are, Tesco, Asda, Waitrose,
Ocado, Morison and Marks and Spencer.

Aims
 Aim to survive:- the aim of the company is to become the number
one leader in the supermarket league and for this they start reaching
to the consumer and identify their needs so that the customer will
come back to the store again and again. This aim of the company
indicates that the Sainsbury is struggling in pleasing their
customers.
 Aim to increase the profit: - the aim of the company is to increase
the profits of the company, so that they reinvent the money within
the company which assist them to grow in the industry of the
supermarket (Maksimov and et. al., 2020). Along with this they
also reinvest their money in developing the training programme for
their employees in improving their performance.
Objectives
The objective of the Sainsbury's company is to provide the great food to the
customers at a very fair price. The company believe in being fair to with all
the supplier as well as the customers. The objective is build a strong brand
image and reputation in the market for quality, range and innovation and
continuously provide value to their customers while making their shopping
more convenient.
Mission statement
The mission statement of the Sainsbury's is to provide high as well as
excellent quality of the products to their consumer at a very reasonable rate
and maximize the profits of the company and give good financial returns to
their stakeholders. The mission of the firm is to make the life of people
easier by offering their product to them.
Aims, Objectives and MissionHistory of Company
The company was established as a partner ship firm in the 1869 by John James
Sainsbury and his wife Mary Ann. At the initial stage the firm deals in the fresh food
items and than later expand their business by start packaging the groceries items
such as tea and sugar. "Quality perfect, prices lower" policy is followed by the
company (Ghauri, Strange and Cooke, 2021). The respective company was
incorporate as 'J. Sainsbury Limited in the 1922. The new corporate identity is
unveiled by the Sainsbury in 1999 by M&C Saatchi and they came with the slogan
of "Making life taste better". In 1999, the company achieve the 80.1% share of
Egyptian Distribution Group. In 2007, the new five areas of growth has been
identifies by the company such as non-food ranges, online home delivery, new
convenience shops, banking operations, active property management. In 2008 the
administrative of the Sainsbuiry's make and effective change by bringing its
supermarkets in the Northern Ireland to 11 by purchasing two supermarkets in
Dungannon and Belfast.

Internal Structure
The company adopted the vertical organisational structure in which the decision are
made at the corporate level, divisional level and operational level. The mission,
objectives, strategies, business plan and the aims are designed by the corporate
level. They make their decision by keeping in mind about then needs of customers,
stakeholders and the employees. The needs and resources for each department of the
firm is established by the divisional level. The department are Argos, Sainsbury’s,
Habitat, Tu and the finance department. The manager of the divisional level is
responsible for implementing the strategies in theses areas and ensure the
performance of each department(Pride and et. al., 2020). The manager of the
operational level make sure that all the work of production is done in a very
systematic and proper manner and also responsible for distributing services and
technical work related to their area.
Achievements od Sainsbury
Sainsbury's have won the best Supermarket Retailer of
Greeting Cards at the 2021 “Retas Awards”!. The Strategic Account
Director of the company Rachel Wood comments that winning the
award for the forth consecutive year is only because of the everyone
hard work.
Conclusion
Challenges faced by company
References
Geissdoerfer, M and et. al., 2020. Circular business models: A
review. Journal of Cleaner Production, 277, p.123741.
Ghauri, P., Strange, R. and Cooke, F.L., 2021. Research on
international business: The new realities. International
Business Review, 30(2), p.101794.
Maksimov, M.I and et. al., 2020. Acceleration of business: a
comparative analysis of companies development
methods. Journal of Advanced Research in Dynamical and
Control Systems, 12(6), pp.2248-2253.
Pride, W.M and et. al., 2020. Business. Nelson.
From the above report it has been concluded that it is very important
for the business organisation to make an effective business plan and set
the goals and objectives of the firm according to the need and
requirements of the employees, stakeholder and customers. This aims,
objectives, and mission must be clear to each and every employees.
 Immense competition: -the industry in which the company operates not
only affect the sustainability of the firm but also affect their revenues for
future. Not only the international competition they also have to face the
domestic competition. Some of their competitor have the great resources and
effective advertising and marketing plan which affect their presence.
 COVID 19 pandemic: -one of the biggest challenge which are faced by the
in the past 2-3 years. Due to this a loss of around £261 million have to face
by the company. They paid around £485m in order to carry on trading in the
pandemic time.