Business Consultancy Analysis of Sainsbury: Issues, Competitors, Target Market and External Factors

BM561 Business Consulting

Table of Contents
INTRODUCTION...........................................................................................................................3
1. Clarifying about client company and problem facing by them,...............................................3
2. Critically analysing and presenting areas of importance in Sainsbury,...................................4
3. Top issues faced by Sainsbury,................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business Consultancy is basically defined as the strategy used by different organization
in order to gain advices or directions for improving the working efficiency. It is an important
term used for optimization of resources fully with the aid of resolving the raised issues. The
report shows about 'Sainsbury' which falls under the category of the top supermarket brands
based in U.K. Analysis gives details about overview of client company and major issues being
faced by them. Apart from that report also shows about critically analysing problems and areas
of importance including competitors, target customer market and factors influencing the external
environment. Lastly analysis gives detail about top issues faced by the company.
1. Clarifying about client company and problem facing by them,
Sainsbury is second largest supermarket brand operating in United Kingdom with having
the mission of providing their consumers with high standard quality products at lower cost of
working together, faster and simpler. Having approximately about 15% market share and
operates over 600 supermarkets and 800 convenience store with delivering the most diversified
range of products from food to telecom equipment (Drake and et.al., 2020). Company aims at
becoming the most trusted retail supermarket under which individual loves to shop. With having
approximately 180,000 workers, firm also have made several changes and helped customers
through providing various services & gaining their trust. As business simplifying their operations
and focus on accelerating various cost saving programmes so that they may tend to invest more
into food and products quality, innovation, lower prices and many more for customers. Apart
from this enterprise also keeps focus on transforming cost base and ensuring about brands
portfolio supports and focus on food. As this will leads in improving financial performance and
delivering stronger returns from share holders.
The company keeps facing various several issues due to the pandemic, as during and after
the COVID the firm requires to change their policies convert themselves for overcoming such
major problems. As the impact of lock-down business have to face the ever-changing demand of
customers, follow new terms and regulation for surviving in the market and also know about the
competitors techniques with the current scenario. Not just that but organization also may tend to
face the challenge of shortages due to the pandemic which results in the profitability and
efficiency working of the firm.