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Sainsbury - Business Environment

   

Added on  2021-01-01

9 Pages2485 Words246 Views
Reflective Report
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Table of ContentsINTRODUCTION...........................................................................................................................1CONCLUSION................................................................................................................................6REFERENCES ...............................................................................................................................7
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INTRODUCTIONBusiness environment includes different type of aspects that influence inorganisational development procedure. In a business organisation variousenvironmental factors affect decision making process and profitability as well. For thismanagement of organisation requires to use impactful strategy that helps to reducenegative impact of these factors (Moon, 2013). This project report is based onSainsbury which is second largest chain of supermarket in UK. This organisation wasestablished in the year of 1869 by John James Sainsbury. Firm provide their effectiveand quality services in several countries. This project reflect own experience byincluding porter's five forces, Research audit and stakeholder mapping model. Porter's Five forces – This strategical tool was created by Professor Michael Porter toanalyse market attractiveness. Porter's model basically uses to analyse competitivenessin market. In this process, I analyse that a firm requires to build effective strategy tounderstand marketing effectiveness and power of customers as well as suppliers thataffect business operational activities. For this, I can say that this model is beneficial tounderstand different environmental factors that affect organisational profitability. Thismodel is determine through five different elements that affect profitability of firm as - Competitive rivalry – Through a specific research I analyse that in retail market,several competitions are covered market by providing quality services to theircustomers. I observe, Sainsbury is a largest supermarket chain that serveeffective products and services in several countries. At the same time they faceshigh competition by existing retail stores. In UK market, Tesco, Asda, morrison'sare three well known supermarket chain that create high competition level forSainsbury. This model is basically uses to analyse competitiveness in targetmarket for a specific organisation (Mena, 2013). Competitive rivalry are thoseorganisation's that serve similar services in market by their own marketingstrategy. These kind of business firm's affect treading process and profitability ofan organisation. Supplier power – This is determine power of suppliers to sales their product incompetition market with a impressive cost. Through a marketing research Ianalyse that suppliers play a most important role in understand customer's1
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