Understanding Various Functions Involved in Business: A Case Study of Sainsbury
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Added on 2023/06/18
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This report discusses the importance of various functional units within a business, including marketing, finance, operations, and human resources. Using Sainsbury as a case study, the report explores how these functions contribute to the success of the organization.
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TABLE OF CONTENTS INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 REFERENCES................................................................................................................................5
INTRODUCTION Business functions are the methods of conducting structural activities and tasks by the people working in the company. They are performed in specific manner to offer products and services to its customers. Sainsbury is a UK based chain of supermarkets that is run with large number of people. This report deals with the understanding of various functions involved in the business of the organisation. MAIN BODY A successful business is run with the help of various functional units within the business that will help in controlling and performing different aspects within the business of the organisation. These functional areas operate within their area of expertise and thus, assisting in building efficiency and effectiveness around the whole business. The functions of business includes: Marketing:This department within Sainsbury plays a crucial role in promoting the business of the company and serves as being the face of it (Cagle, Yılmaz, and Doğru, 2020). It helps in reaching out to customers and investors while developing an overarching brand image. This function of business is important as it drives the sales and provides necessary research that will help the company to identify the target market. It seeks different ways to take the products and services from the company and draw attention of its target customers towards the same. Marketing helps in various marketing initiatives while creating content and managing the digital platforms of the company. Finance:The functions involved in finance includes planning and managing various funds of company. Finance manager will plan according to the short and long- term needs regarding the capital required by the company. This department in business functions will identify the ways from where company can raise its funds and implications regarding any financial decisions made for maintaining the business. It is important as it will prepare balance sheets and reports related to the cash flow. Moreover, this department also helps in maintaining the payroll and various accounts of business (Macchi, Savino, and Roda, 2020). Finance functions includes controlling the allocation and spending of funds in way that will ensure effective operations within business.
Operations and production:It is responsible for having proper delivery of goods and services along with playing an important role in controlling the quality of products and improving systems for attaining customer satisfaction. This business function is important as it will plan how the production is done and to identify the need of resources. It will control the production costs and monitor the quality of products being produced. This department will convert the inputs in outputs that are in form of goods and services (Heikkilä, Kaipia, and Ojala, 2018). Along with this, it is responsible for controlling supply chain, procurement and logistics. Human resources:This department within the organisation is made to maximise the productivity of employees and major role in protecting the company from any conflicts and issues. The functions includes managing all the departments and develop its employees. It plays an essential part in increasing the performance of employees. It is in- charge of keeping the employees of company safe and provide them with working satisfaction. In addition to this, human resource department will implement protective policies and procedures that will help the company with solutions regarding any issues.
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REFERENCES Books and Journals Cagle, M.N., Yılmaz, K. and Doğru, H., 2020. Digitalization of business functions under Industry 4.0. InDigital Business Strategies in Blockchain Ecosystems(pp. 105-132). Springer, Cham. Heikkilä, J., Kaipia, R. and Ojala, M., 2018. Purchasing category management: providing integration between purchasing and other business functions.International Journal of Procurement Management,11(5), pp.533-550. Macchi, M., Savino, M. and Roda, I., 2020. Analysing the support of sustainability within the manufacturingstrategythroughmultipleperspectivesofdifferentbusiness functions.Journal of Cleaner Production,258, p.120771.