Business Strategy for Sainsbury: PESTLE, SWOT, and Competitive Analysis

PRINCIPLES OF
MARKETING

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................4
PART- A..........................................................................................................................................4
Presenting PESTLE and SWOT of the organization
and an evaluation of the organization’s resources and capabilities............................................4
Critical evaluation of the competitive environment using Porter’s Five
Forces model...............................................................................................................................6
Justification of the organization’s existing and/or potential competitive
advantage....................................................................................................................................8
PART- B..........................................................................................................................................8
Evaluating the different types of strategic directions available to the organization....................8
Recommending the most appropriate growth platform/s and strategies....................................11
Evaluating ways by which the chosen strategies can be monitored..........................................11
REFERENCES .............................................................................................................................13

INTRODUCTION
Business strategy is set of clear plans, actions and goals that helps in identifying how the
particular firm will compete in certain target market. Furthermore, the present report is based on
Sainsbury that is well-known brand that sells variety of goods and services across various
regions. Moreover, the study will analyse the internal and external environment through applying
the PESTLE and SWOT analysis in detail. Also, the study will evaluate the competitive forces
through applying the porter five forces model so that best decisions might be made in the future.
Further, report will apply range of models and theories so that best strategic plan would be
established that will ease the future working of the business across various regions. Lastly, the
study will present the strategic management plan that will allow the cited firm to devise the
effective business plans and assign the best roles and responsibilities to employees that are
working within the firm.
PART- A
Presenting PESTLE and SWOT of the organization
and an evaluation of the organization’s resources and capabilities.
For company like Sainsbury that is operating on large scale it is essential that both micro
and macro environment is analysed properly so that company resources are not wasted. Thus,
below is analysis that will help the firm to identify the factors and take corrective actions.
PESTLE Analysis
Particulars Sainsbury
Political Retail industry is highly affected by the
external environment and if due to any
political reasons there is instability in the any
country than the firm would not be able to sell
the goods in easier manner in target markets
(Sheng and et.al., 2019).
Economical Factors like inflations, import export
restrictions etc. also affects the selling
activities of the firm . Moreover, high level of
inflation would increase prices of goods that is