Customer Experience of Sainsbury: Six Pillars Model and Digital Disruption

MG526 CUSTOMER
EXPERIENCE
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Table of contents
Introduction...............................................................................................................................3
Value proposition of Sainsbury.............................................................................................3
Sainsbury customer experience............................................................................................4
Six pillars of customer experience model.............................................................................5
Recommendation..................................................................................................................8
Conclusion................................................................................................................................8
References...............................................................................................................................10
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Introduction
the customer experiences refers to one of the major function of the organisation which
important to survive in domestic as well as international marketplace. The present report is
based on the Sainsbury which ids famous leading company of the up which is offering wide
variety of product and services to the customer in order to satisfy them effectively. the
present report is based on the customer experiences which is the vital element for the
company as it involve the satisfaction of the consumers. The report will demonstrate the
plans of action which the organisation is using for increasing the customers experiences.
Furthermore the report will highlight the six pillar of customer experience model. Moreover
the report will recommend area of improvement in context of Sainsbury.
Main body
Value proposition of Sainsbury
The Sainsbury is one off the leading company of the uk which is placed after the Tesco, the
organisation share valuable product and services to the customer in order to satisfy them in
effective as well as efficient manner. basically the organisation follow all commercial ethics,
due to that the organisation serve customers with high quality service and create a great
brand values in domestic as well as international market. At the same time, the company
offer transparency to the workers of the organisation due to that the individual person is able
to recognize the goals of the association and determine job roles and responsibility within
the company (Bueno, and et.al 2019) . Therefore, this delivers assistance in increasing the
employee loyalty and satisfaction. In addition, if the issues of product defects or quality of
service degradation arises than consumers are allowed to raised complaints in the customer
service centre and the association take appropriate action in order to solve the issue of
customer. Due to which the company is able to maintain the positive business relationship
with the customers and satisfy them effectively. In addition, Sainsbury takes care of its
patrons in context of increasing the experiences of the customer with the company. the
products and services of the company are fixed as per the household income of the
customers because they are affordable for the buyers. Therefore, products and services are
delivered as per customer's taste and preferences. In addition, there are variety of products
available under super market and there are also multiple channels of such as hypermarkets,
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