Environmental and SWOT Analysis of Sainsbury for Marketing

Marketing

Contents
Introduction.................................................................................................................................................4
TASK............................................................................................................................................................4
Environmental analysis............................................................................................................................4
SWOT analysis.........................................................................................................................................6
Recommendations...................................................................................................................................8
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

Introduction
Marketing is defined as the activity which is used by organization for the purpose of
promoting organizational products and services in market place. Through conducting marketing
operations can company can attract large number of audiences and enhance overall sales of
business. In current dynamic business environment, it is important for the business to conduct
environment analysis and create strategies accordingly to gain competitive advantages. In this
report chosen organization is Sainsbury which is second largest supermarket chain in United
Kingdom. It is founded in 186 by John James Sainsbury and headquarter situated in London,
England, UK. Organization’s vision is to provide better quality product to customers and
maintain strong image in market. This report covers environmental analysis framework such as
Pestle analysis and SWOT analysis. Apart from that, key issues that are faced by organization
are mentioned in this project report.
TASK
Environmental analysis
Environment analysis is defined as the process through which organization can examine
internal and external factors of environment as well as their influence on organizational
performance (Hussain, and Kecili, 2019). It is strategic tool that helps Sainsbury to take
appropriate decisions and gain competitive advantages over other competitors.
Micro environmental analysis:
Micro environment analysis is the process of identifying organizational internal factors
that are closely related to the business and directly impact business operations and performance.
These factors are in the control of business so they can be managed by creating effective
policies. Sainsbury faces various internal issues that are mentioned below:
 Sometimes customers of respective organization complaining regarding the quality of
organizational food products that creates impact on organizational reputation.