External Environment Impact on Sainsbury: A Technological Perspective

Business in the 21st
century in context of
Sainsbury

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Summary.....................................................................................................................................3
Annual revenue, growth & profit................................................................................................4
External environment and how changes in the external environment impact on a business......4
Threats in Technological Factors................................................................................................6
Opportunities in Technological Factors......................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
This essay will investigate the ways in which the external and internal business
environment affect its day to day working which businesses are very prone to in terms of
operational disruptions. Business helps to improve the quality of life in two ways. Firstly, it helps
the people in acquiring things for their comfort, health and enjoyment (Boone, Kurtz and
Berston, 2019). Secondly it offers opportunities to the people that is related to employment
through which they can generate money and improve the quality of their lives. Now-a-days
businesses have increased the use of technology to a great extent for the purpose of new and
innovative ideas (Boyce and Ville, 2017). use of technological resources to such extent help the
economy, of the country, to grow. In this report, the organisation is taken into consideration is
Sainsbury. It is one of the largest supermarkets in UK and was established by John James
Sainsbury in 1869. This report covers the introduction as well as the overview of the chosen
company. After that it summarize the external environment and its impact on business. At last,
the project report covers the external environment over the last three years and the opportunities
and threats faced by the company.
TASK
Background and justification of choosing Sainsbury
Sainsbury is the second largest chain of supermarkets in the UK. It was established in 1869
by John James Sainsbury. The company offers a huge variety of groceries, clothing, electrical,
financial serves, homewares and many more products. The company's main focus is on providing
great value food and convenient shopping in stores as well as online. It has over 1400 stores
across the world. Sainsbury wants to reduce the impact drawn by various environmental factors
on business and work with growers, farmers and suppliers all through the supply chain. They
operate with millions of customer transactions every week. Sainsbury have a large number of
employees and suppliers as it is a very big supermarket. Further, the organisation focuses to
ensure that the brands contribute a significant amount in their own right. The organisation
renders the customer’s various products to satisfy their needs. This help the company to make
profits, grow and stand strong in the marketplace.