Meeting the Challenge of Managing Uncertainty in Innovation Management: A Case Study of Sainsbury

Innovation Management
Assessment

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Title: Meeting the challenge of managing uncertainty....................................................................1
INTRODUCTION...........................................................................................................................1
Rationale......................................................................................................................................1
Aims and objectives.....................................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY....................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Title: Meeting the challenge of managing uncertainty
INTRODUCTION
Innovation management is a combination of the management of innovation processes, and
change management that is used to develop the organizational productivity and profitability. This
is important for organization to understand what is happening around and how each function
could be perform. Innovation management consider set of tools that allows people to cooperate
with common understanding processes and goals (Kirton, and Greene, 2021) The management of
a business organization is having major role as it evaluates the changing environment and
introduce the kind of products and services which can help to accomplish the business goals. To
know about innovation management Sainsbury has been taken that is larger size organization in
retail sector that sales different types of products and services to their customers and develop the
industry performance. The company is facing the issue of pandemic which has affected the
organizational productivity. The report covers aims, objectives, literature review, and research
methodology.
Rationale
The environment is changing day by day where it became important to conduct the analysis
and introduce the kind of services which support to grow the business continuously. The main
reason for conducting research is gain knowledge about managing diversity and changes that
occurs while operation and affect the productivity. The researcher will gain knowledge and
understanding regarding change management and its importance that support to grow the
business and develop personal and professional skills. In context to personal, change
management, communication, and interpersonal skills can be improved by researcher. Moreover,
professional skills such as knowledge about managing uncertainty skills can be improved.
Aims and objectives
Aim: To identify the impact of managing diversity as a challenge. A case study of Sainsbury.
Objectives:
 To determine the conceptual framework of managing uncertainty.
 To identify the impact of managing diversity as a challenge within Sainsbury.
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LITERATURE REVIEW
To determine the conceptual framework of managing uncertainty.
As per view point of Stephenson (2019), Managing uncertainty examines the necessity of
living with technical and organizational uncertainties, that can be used to provide advantages and
manage higher performance. The environment is changing day by day where it became
important to introduce the kind of products that support organizing the functions as well as
activities. In context to the organization, management plays an important role as it analysis the
environment, knows what people want, and puts efforts to satisfy the people by providing better
quality products and services. Life is so uncertain where many chances to happen something and
it affected the business productivity and profitability. To start any project and task there is need
to analysis the environment which has created the challenge for business organization to
introduce the products and services accordingly. To start any kind of business there is need to
have proper knowledge and skills as it helps to attending the changes and increase the business
productivity. The management will formulate the plans according to requirement and introduce
the services accordingly that support to managing the uncertain activities and functions.
To identify the impact of managing diversity as a challenge within Sainsbury.
As per view point of Syed, and Ozbilgin (2019), Managing diversity refers to changes
where roles and responsibilities of individual is transforming into new aspects and supported to
grow the business. Changes are the important aspects for each individual and person as it
identifies what people wants and how they could be satisfied after receiving the products and
services. Changes are important to organization as well as individuals as it uses to introduce the
kind of products which are important to run the business and fulfil demand that supported to
grow the business effectively. In context to Sainsbury, is the larger retailer, selling different
types of products and services for the purpose of filling demand and attaining higher
performance. As Covid-19 occurred in whole world where it has created the challenge for each
industry to regulate their business some regulations have been passed during the time. This has
impacted negatively on the business productivity and profitability. Managing the changes is
important to business organization and it introduces the products and new innovation to manage
the changes effectively. The company mainly focused over changes and its environment where
impacts are defined below:
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