Meeting the Challenge of Managing Uncertainty in Innovation Management: A Case Study of Sainsbury

This report explores the impact of managing diversity as a challenge in innovation management, using Sainsbury as a case study. It covers the conceptual framework of managing uncertainty, the impact of managing diversity, and the research methodology used.

Innovation Management
Assessment

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Title: Meeting the challenge of managing uncertainty....................................................................1
INTRODUCTION...........................................................................................................................1
Rationale......................................................................................................................................1
Aims and objectives.....................................................................................................................1
LITERATURE REVIEW................................................................................................................2
RESEARCH METHODOLOGY....................................................................................................4
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Title: Meeting the challenge of managing uncertainty
INTRODUCTION
Innovation management is a combination of the management of innovation processes, and
change management that is used to develop the organizational productivity and profitability. This
is important for organization to understand what is happening around and how each function
could be perform. Innovation management consider set of tools that allows people to cooperate
with common understanding processes and goals (Kirton, and Greene, 2021) The management of
a business organization is having major role as it evaluates the changing environment and
introduce the kind of products and services which can help to accomplish the business goals. To
know about innovation management Sainsbury has been taken that is larger size organization in
retail sector that sales different types of products and services to their customers and develop the
industry performance. The company is facing the issue of pandemic which has affected the
organizational productivity. The report covers aims, objectives, literature review, and research
methodology.
Rationale
The environment is changing day by day where it became important to conduct the analysis
and introduce the kind of services which support to grow the business continuously. The main
reason for conducting research is gain knowledge about managing diversity and changes that
occurs while operation and affect the productivity. The researcher will gain knowledge and
understanding regarding change management and its importance that support to grow the
business and develop personal and professional skills. In context to personal, change
management, communication, and interpersonal skills can be improved by researcher. Moreover,
professional skills such as knowledge about managing uncertainty skills can be improved.
Aims and objectives
Aim: To identify the impact of managing diversity as a challenge. A case study of Sainsbury.
Objectives:
 To determine the conceptual framework of managing uncertainty.
 To identify the impact of managing diversity as a challenge within Sainsbury.
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LITERATURE REVIEW
To determine the conceptual framework of managing uncertainty.
As per view point of Stephenson (2019), Managing uncertainty examines the necessity of
living with technical and organizational uncertainties, that can be used to provide advantages and
manage higher performance. The environment is changing day by day where it became
important to introduce the kind of products that support organizing the functions as well as
activities. In context to the organization, management plays an important role as it analysis the
environment, knows what people want, and puts efforts to satisfy the people by providing better
quality products and services. Life is so uncertain where many chances to happen something and
it affected the business productivity and profitability. To start any project and task there is need
to analysis the environment which has created the challenge for business organization to
introduce the products and services accordingly. To start any kind of business there is need to
have proper knowledge and skills as it helps to attending the changes and increase the business
productivity. The management will formulate the plans according to requirement and introduce
the services accordingly that support to managing the uncertain activities and functions.
To identify the impact of managing diversity as a challenge within Sainsbury.
As per view point of Syed, and Ozbilgin (2019), Managing diversity refers to changes
where roles and responsibilities of individual is transforming into new aspects and supported to
grow the business. Changes are the important aspects for each individual and person as it
identifies what people wants and how they could be satisfied after receiving the products and
services. Changes are important to organization as well as individuals as it uses to introduce the
kind of products which are important to run the business and fulfil demand that supported to
grow the business effectively. In context to Sainsbury, is the larger retailer, selling different
types of products and services for the purpose of filling demand and attaining higher
performance. As Covid-19 occurred in whole world where it has created the challenge for each
industry to regulate their business some regulations have been passed during the time. This has
impacted negatively on the business productivity and profitability. Managing the changes is
important to business organization and it introduces the products and new innovation to manage
the changes effectively. The company mainly focused over changes and its environment where
impacts are defined below:
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Communication issues – Communication refers to practice which is used by individual for
the purpose of sharing information and developing the knowledge as well as skills effectively.
Without communication it became difficult for individual and organization to share their
information and manage the business regularly. In relation to Sainsbury, management faced the
communication issue while sharing the data and information that directly affected the
organizational activities negatively.
Discrimination – This is another issue which is pertaining to a business environment is
discrimination as employees are feeling partial while working that affected the working progress
of industry. In relation to Sainsbury, employees are facing the issue of discrimination due to
which all business functions and activities have been affected negatively. This is important for
business employer to treat all people as equal and provide equal opportunity in changing climate.
This could help to manage the uncertainties and support to run the business effectively.
Cultural misunderstanding – A number of people is working in an organization who
belongs to different culture, and values might be creating the challenge for an employer to get
work done as it creates misunderstanding in performing the activities. In relation to Sainsbury,
management has face the challenge of cultural misunderstanding as due to covid-19 people were
managing their work from their homes and having different languages that has created the
challenge to regulate their business (Otaye-Ebede, 2019).
Positive impacts of managing diversity
To make right business decision – Managing diversity is the main aspect which is used
by a business organization to analyse the needs of change and introduce the services accordingly
which supported to grow the business effectively. In relation to Sainsbury, management focused
over change management and diversity that can help to make the right business decision and
productivity.
Driven the sales – The aim of business industry is to increase the customer base by
selling their products and services in huge quantity that support to grow business effectively.
This is important for each organization to conduct the analysis and use of marketing channel in
pandemic period that support to run the business effectively. In relation to Sainsbury,
management understanding the requirement of changes at the workplace and introduce them
resulting driven in sales and productivity.
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Increase the productivity and profitability – In business environment introduction of
changes became important as it bring lots of information and data properly which support to
grow the business. Diversity refers to change and innovative things which are used to arranging
all functions and activities for the purpose of running their business. In context to Sainsbury,
diversity is following by employees that can help to introduce the changes and support to
increase the organizational productivity. This can help to reach the targeted customers by using
digital channel and sources that can help to operate the business effectively.
RESEARCH METHODOLOGY
Research methodology is the practical knowledge that gives piece of research by
collecting the information and data properly. While researching a topic there is need to know
which method is best to know a topic and reaching to decided goals. The researcher is an
individual person who conduct the market analysis and comes to know what is happening around
and how managers will affect the organizational productivity. In the research project the most
important section is research methodology. This is because it helps the researcher to accumulate
right type of data for the study. Research methodology can be refers as the scientific procedure to
know the kind of data needed to attain aim and objective in valuable manner. Using this part
researcher identified, analysed and interpret the information as per the chosen topic. This section
also helps the reader to know the validity of the study so that true picture of the research can be
gained. Further, methodology is divided into sub components which are discussed below with
the helps of Saunders research onion framework (Alkan, Ozbilgin, and Kamasak, 2022).The
discussion of report covers challenge of managing uncertainty that directly affected the
organizational performance and productivity. This is important for each individual to analysis the
environment and introduce services accordingly. The methodology relation to report is defined
below:
Research Philosophy – This refers to set of principles concerning to worldview or stance
where research has been conducted for the purpose of getting valid information. This usually
studied in terms of ontology, and epistemology. The ontology is providing the authenticity of the
information and how one understands its existence. Philosophical positions are used in
positivism and Interpretivism. In relation to current research, positivism philosophy is being used
by researcher for the purpose of collecting information regarding managing diversity and its
challenges faced by organization while conducting the research. The primary benefit which is
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gained by investigator is that it accommodates in the evaluation of statistical piece of
information, provides freedom to the researcher while accumulating data, focuses on trends and
patterns, collects objective information and makes generalisable and reliable study. Thus, with
positivism philosophy, investigator depends upon reliable and accurate statistical content and
matter (Kamales, and Knorr, 2019).
Research Approach – The formulation of plan and schedule that is prepared by an
individual for the purpose of conducting research and managing the data properly. For the
completion of this study this method will be helpful in order to determine the information and
data. There are two crucial approaches of this study such are deductive as well as inductive and it
also will be utilised in the determining the information which is totally based on the respective
study. In order to conduct this study, researcher will depending on the utilisation of the inductive
way of approach in order accomplish the main observations in respect to this study
Research strategy – One of the most crucial and important layers in the onion
framework is research strategy. The investigator uses this strategy to determine the path by
which they can harvest information for their project. There are numerous methodologies
available, including survey, experimental research, case study, systematic literature review, and
many others. The survey approach was adopted by the researcher in the current research
investigation. This is important for researcher to analysis the topic clearly and managing the
performance. The researcher is decided to use experiment method to collect the information and
data regarding specific topic and managing the all functions clearly. Thus, the advantage gained
by investigator through adopting systematic literature review as the research strategy is that it
concludes the earlier work for strengthening a certain foundation of a topic. This is done by
adhering the concepts of bias reduction and maintaining transparency (Tseng, 2022).
Research choice: The choices of research is done with selection of right method and
managing the data properly. This is important for each individual to analysis the environment
and managing the topic of research properly. The method of choices involves mono, mixed, and
multi. The use of mono method is possible when there is requirement of analysis the quantitative
data only. Multi method is used to focus on qualitative and quantitative techniques. Moreover
use of mixed method is possible when more than two techniques are used by researcher to
complete their study and managing the data properly. This could help to develop the business
productivity and profitability. In relation current research, mono method is being used by
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researcher as it helps to collect quantitative data regarding managing uncertainty and other
activities which can be used to developing the all functions and complete the research properly (
Ernst, and Sassi, 2020).
Time horizon: The time horizon identified the amount of time that the researcher will
commit to complete the investigation. There are two kinds of time frameworks: cross-sectional
and longitudinal. In the current study, the researcher employed a cross-sectional temporal
horizon. The reason for this is because data will be collected all at once, which aids in the
collection of valid data. In addition, the time spent acquiring information is reduced (Khan,
Shobikah, and Kaium, 2020).
Data collection and analysis: This is important technique which is used by researcher to
comes to know what Primary and secondary are the two data collection process which are used
to develop their activities. This is collecting and measuring information for the study. There are
two techniques qualitative and quantitative techniques that are used to managing the data
properly. Data analysis is the most important stage in the research methodology. In this level raw
data is being inspected so that beneficially information for the study can be obtained. There are
so many techniques for data analysis such as thematic analysis, frequency distribution analysis,
content analysis and many more. As per the study to inspect quantitative data frequency
distribution method is used. The main benefit to use this is data is represented in tables and
charts which is more easier to understand as compared to information in the form of themes (
Nkomo, Bell, Roberts, Joshi, and Thatcher, 2019). In the current study, the researcher used both
methods. Primary data is new information because it is collected in real time. Secondary data, on
the other hand, is second hand information that is collected. The major data collecting source is a
questionnaire, while the secondary data gathering sources are books, journals, articles, and an
online site. The main advantage that the investigator gains from using the primary data gathering
approach is that it is directly assembled by the source of information and takes less time. A
quantitative technique is designed as part of the primary technique, and this instrument aids in
decreasing bias and gathering sound and relevant information. Fresh and first-hand information
improves the overall relevance of the study. This could help to develop and manage the all
activities and functions. The current research is about managing diversity in which changes are
introduced to develop the business productivity. The management of Sainsbury make the use of
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quantitative technique that is used to collect information and data properly. This can help to
managing all changes in organization and supports to complete goals.
Sampling: It is the method which provides researcher a chance to include human
participants in the study. It is of two major forms which may include: probability and non-
probability sampling. Investigator has used probability sampling as it allows researcher to select
large number of people for the study so that more relevant and accurate data can be assembled.
Probability sampling also follows random sampling which specifies that there is no need of
choosing any respondent with any particular criteria.
Ethical Consideration - This is important for each individual to analysis the topic clearly
and focuses on right method that can help to manage the data properly. Ethical principles and
standards are universal in nature that can help to gather information regarding a topic. A
researcher focuses on following particular ethical norms when conducting an investigation or
study to ensure the study's reliability and correctness. Some of the important ethical principles
that an investigator follows are: obtaining informed consent from the selected organisation as
well as from the respondents; ensuring that each respondent is provided with a safe environment
while collecting information from them; protecting personal information of each participant; and
avoiding any kind of deceptive practise while performing various activities. Thus, all of these
ethical considerations have aided researchers in conducting relevant studies, as well as in
reaching the study's predetermined goals and objectives. The current research is about managing
diversity and challenges that occurs while doing the study that directly that affected the
organizational productivity. The researcher make sure everyone that all collected information are
right, informed consent, and systematically arranged that could help to developing the all
activities (Onyeizugbe, and Adedire, 2020).
Validity and reliability: Several research methodologies are used to make the current
study valid and dependable. The study's validity is maintained by ensuring that each responder
understands the goal of the survey. This assists the investigator in making the study credible for
both readers and researchers. On the other side, the study is also made dependable by gathering a
large amount of data using a tool known as the quantitative technique. This is another technique
which is used by researcher to complete their study and managing the data properly. Managing
diversity is the main topic which is used to introduced the changes and challenges at the
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workplace that can help yp regulate the business and complete study. This could be important for
researcher to analysis the collected information and make right decisions.
CONCLUSION
From the report it can be concluded that diversity refers to changes that requires to be
managed properly. This is important for each organization to understand the requirement and
introduce the products as well as services that can help to accomplish the business goals. The
researcher has used the deductive approach and positivism philosophy that could help to collect
the right information regarding managing diversity at the workplace. The researcher will collect
information by quantitative technique that could help to manage the right information.
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REFERENCES
Books and Journals:
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REFERENCES
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Khan, M.R., Shobikah, N. and Kaium, M.A., 2020. Managing workforce diversity in
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