Impact of Marketing on Performance and Productivity of Sainsbury in UK Retail Industry

BSc (Hons) Business Management (Top-up)
BMP6001 DISSERTATION
Assessment 1 – Research Proposal
Dissertation Title
Submitted by:
Name:
ID:

Table of Contents
1. Introduction p-p
a. Background/ Context of the Research p
b. Research Question p
c. Research Aims and Objectives p
2. Literature Review p-p
a. Key Papers p
b. Conceptual Framework p
3. Methodology p-p
a. Research Approach p
b. Research Strategy p
c. Methodology & Tools p
d. Sampling Approach p
e. Ethical Considerations p
4. Conclusion p-p
a. Limitations of Proposed Approach p
b. Expected Research Outcomes p
References p
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1. Introduction
a. Background/ Context of the Research
The existing research is based on a topic of business management which is
marketing that refers to a practice of generating awareness, consideration as well as
preference for products of organisation. The key purpose of this research is to
analyse the impact of marketing on performance and productivity of organisation
within UK retail industry (Al-Weshah, Al-Manasrah and Al-Qatawneh, 2019). The
identified problem for current research is that there are some challenges of
marketing which are faced by organisation and in order to overcome such challenges
this report will cover strategies that can be used by organisation. In addition to it, the
chosen organisation in this research is Sainsbury which will demonstrate different
aspects. The respective organisation is considered as a major supermarket within
retail industry of UK and is conducting business throughout the world.
b. Research Question
◦ What is the concept and significance of marketing within the organisation?
◦ Explain the impact of marketing on organisational performance and
productivity.
◦ Identify the challenges faced by company while conducting marketing.
◦ What are the strategies that must be adopt by organisation to overcome
marketing challenges?
c. Research Aims and Objectives
Research Aim:
“To analyse the impact of marketing on performance and productivity of organisation
within UK retail industry”- A study on Sainsbury
Research Objectives:
◦ To understand the concept and significance of marketing in enhancing
performance and productivity of organisation
◦ To analyse the impact of marketing on organisational performance as well
as productivity
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◦ To identify the challenges faced by an organisation while conducting
marketing within marketplace
◦ To recommend the strategies to organisation in order to overcome
marketing challenges
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