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Marketing Management Assignment - Sainsbury

Added on - 07 Jan 2020

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Marketing Management1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3ISSUE 1..........................................................................................................................................3Organization’s structure.........................................................................................................3ISSUE 2...........................................................................................................................................45Cs of Sainsbury....................................................................................................................4ISSUE 3...........................................................................................................................................5Market structure of Sainsbury................................................................................................5Issue 4.............................................................................................................................................6Developing marketing strategy..............................................................................................6Issue 5............................................................................................................................................8Developing marketing tactics.................................................................................................8Conclusion.......................................................................................................................................9REFERENCE.................................................................................................................................102
INTRODUCTIONMarketing management is an approach of effective production and distribution ofresources to gain high level profit with customer satisfaction. It is useful technique to facecompetition and sustain product value in market for long term stability. The present report isbased on marketing management concept of Sainsbury. It is one of the largest supermarket chainof UK provides grocery items and food products to million consumers. The present study is ableto understand different aspects of organization’s description related to techniques involved inmarketing strategies of entity. Moreover, recognition of entity’s 5cs’ are to be identified.Regarding this, market research, marketing intelligence and target marketing strategies are to beexpressed. Thus, several tools and techniques related to retail company’s market position.ISSUE 1Organization’s structureBackground:-Sainsbury is wide spread retail industry provides groceries and foodproducts at large scale. It has around 1300 branches in country and other nation’s which presentexpansion of entity. Further, it provides satisfied services to customers to maintain effectivereputation in market (Weinstein and Pohlman, 2015). It influences productivity and profitabilityof company effectively. Moreover, its net income is near about 160 million impacts on earningcapacity of firm organization as strength to face competitive strategies.Slogan:-Live well for lessPurpose and mission of Sainsbrry:-As per the above mentioned slogan, it is consideredthat organization aims to achieve better quality of services. Including this, it sets target toincrease service efficiency to gain maximum profit (Hollensen, 2015). Therefore, some of themain purposes of supermarket can express as:-To provide better quality of groceries and food items.To maintain attraction of customer towards entity’s product servicesTo sustain effective reputation in market.Marketing oriented strategy of Sainsburry:-Retail sector industry focuses to implementmarketing strategies including product quality, ffeectiveness of marketing essentials, promotionand analyses of goods value in market. Thus, it is determined that Sainsburry is marketing3
oriented entity which influences effective environment of industry in market (Miquel and et.al.,2014). Moreover, it represents action oriented strategy which represents implementation ofaction plans at workplace.Products products by Sainsbury:-Organization produces grocery items and foodproducts.Role of brand in organization’s marketing:-Products of Sainsburry are popular with its nameterms as brand. Therefore, organization focuses to sustain its brand reputation in market for longtime period (Sainsbury,2016). Therefore, brand plays effective role in market which impactsgoodwill of industry effectively (Chernev, 2014).ISSUE 25Cs of SainsburyCompany’s profile:Entire strength, weakness, opportunities to grab and threats occurs inorganization as understand here:-StrengthLargest supermarket chainAround 150,00o people working fororganizationGood leadership to gain effectivenessLarge number of stores and branches across UkWeaknessHigh price of productsImbalanced production and distribution ofresourcesOpportunitiesAdopt technologies to produce better qualityservicesUse effective advertisement techniques todevelop product value in marketExpanding business as operating new benchesin other countriesIncreasing in export rather than importThreatsFacing cut throat competitionSustainability of product value in marketAttraction of buyers towards Sainsbury’s items4
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