Sainsbury Project Management

PROJECT
MANAGEMENT

EXECUTIVE SUMMARY
Sainsbury's is a publicly traded company which is based in United Kingdom. With the intention
of growing their international presence, the company planned for the expansion of its business in
the emerging markets of South Asia. A plan was created for this purpose which included what
time will be needed to complete all the activities such as market research, idea generation,
identification of desired locations in the proposed destinations etc., what each activity would cost
and what would be the total cost of production. After which the actual data about the business
expansion project was measured against the planned activities in which variations occurred. This
variances was observed by applying the tool of variance analysis. It was noticed that many of the
tasks were done before the deadlines and which helped in reducing the cost of project. However,
one of the activity took more time and delayed the pace of work which resulted into negative
variance, this activity was comprehensive research of intended international markets.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
What the project is about ?..........................................................................................................4
PROJECT PERFORMANCE..........................................................................................................6
Financial status ...........................................................................................................................6
Performance schedule.................................................................................................................7
Variance analysis........................................................................................................................7
Learnings...................................................................................................................................10
PROJECT REPORTS ...................................................................................................................10
LEARNINGS ................................................................................................................................13
REFERENCES..............................................................................................................................14
........................................................................................................................................................15

INTRODUCTION
Project management is a systematic process of initiating a project, planning,
implementing , controlling and winding up the work of a team for the purpose of attaining
specific objective within the specific time. There are various constraints within which a project
manager is required to complete a project; these are time, budget, scope and quality (Hornstein,
2015). In the present project report, Sainsbury which is one of the largest supermarket chain
operating in United Kingdom. The company has around 16.4 % market share in UK. It is a
public traded company and is listed on LSE and FTSE 100 Component.
The company is planning to expand its business in South Asian markets as it observes
that Asian countries are amongst the most emerging nations. So for grabbing this opportunity,
the organisation has decided to take up this project of expansion of its business. The report will
highlight how did the project of expansion performed, was it able to meet the specific needs of
the organisation within stipulated time. This would be done by the way of comparison between
the planned baseline and data regarding the cost and time within which the project work was
closed.
What the project is about ?
Sainsbury decided of expanding its business in the South Asian countries. This was
basically their expansion and growth strategy in which they were determined to enter new
markets with their existing products. The company would have to establish new work premises
in the intended countries. For the purpose of expansion, they selected the strategy of joint
venture. The strategy was selected because it is always fruitful to add some local partner in the
business as its knowledge about preferences and requirements of intended markets are better
known to local venturer.
Objectives :
 of the project was to enlarge the market share of supermarket chain in international
market,
 to increase their overall sales and profitability
 to target new customers
The project management involves different stages such as initiating, planning,
implementing, monitoring & controlling and closure of project. The project manager of the