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Business Skills : Marketing Strategy of Sainsbury

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Added on  2020-02-17

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The target marketing strategy of sainsbury through market segmentation. Microenvironment for business proposal through porter's five force model. The effective business meeting including linking pre-meeting communication to meeting effectiveness. As Sainsbury is one of the leading firms in the retail sector, it has to analyze its status through SWOT analysis in which strength and weakness can be evaluated. We will do the PESTLE Analysis of Sainsbury's through which the external environment is analyzed for better functioning of the business organization.

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BUSINESS SKILLS
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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................31.1 Market research through online resources........................................................................31.2 Evaluation of current trend in market..............................................................................31.3 Analysis of the strength and weakness of a potential product..........................................4TASK 2............................................................................................................................................42.1 Analysis of macro environment through PESTEL analysis.............................................42.2 Target market for Sainsbury through market segmentation.............................................52.3 Micro environment for business proposal through porter five force model.....................52.4 Robust business proposal based on research and analysis.............................................5TASK 3............................................................................................................................................63.1 Effective business meeting including pre and post communication................................63.2 Effective participation in the meeting..............................................................................63.3 Presentation of business proposal at the meeting.............................................................63.4 Critically evaluation of meeting outcomes.......................................................................6TASK 4............................................................................................................................................74.1 Effective team working and time management skills for pitch........................................74.2 Commination in formal presentation both verbally and visually.....................................74.3 Language of persuasion....................................................................................................74.4 Success of pitch meeting the objectives..........................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9Books and journals...........................................................................................................................9
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INTRODUCTIONEvery business organisation needs a smart business skills to achieve its objectives andgoals in the long term. Through business skills, the company can evaluate latest trans in themarket. If the skills are effective , organization can capture a lion share of the industry. In UnitedKingdom,Sainsbury can evaluated strength and weakness of the product (Aritz andWalker,2010). Being a large supermarket chain company ,the organisation has to conduct aresearch to improve its quality and performance of goods and services in future. PESTLEanalysis is the most important tools through which external environment is analysed for betterfunctioning of the business organisation.TASK 11.1 Market research through online resourcesExecutive summary- As Sainsbury is one of leading firm in retail sector, it has toanalyse its status through SWOT analysis in which strength and weakness can be evaluated.Porter five force model also helps in sharpen skills of employees of company through time totime meetings and agenda must be clear to achieve objectives of company.Industry profile-Retail sector of United Kingdom is one of most growing industry intoday time. There is total sales of 358 Euros as per latest data in which clothing, grocery andhouseholds product are provided to customers. Cut throat competition in sector and various firmoffer close price to consumer with quality to attract maximum clients.Market analysis- Sainsbury has market share approximately 21 percent in retail market.In the market, a wide range is available for customers with quality. Different competitors try tocapture maximum market through techniques ans tools. Grocery retail market can be analysethrough internal and external environment evaluation.Market
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segmentation- This is most effective techniques to divide whole market and customers on basisof their demands and choice fro retail product. For example, Sainsbury uses niche marketing sothat it can focus on its potential customers and provide customised products.Charts on market share- Source: (http://www.economicshelp.org/blog/6288/economics/uk-grocery-market-share)Major competitors- Sainsbury has several rivals like Tesco, Asda, Morrisons,Co-opMarks & Spencers, Waitrose, Iceland, Lidi, Somerfield, Aldi, internet and Others.Popular products-Call of Duty is most popular product of Sainsbury which is a videogame. The company has sole 42 thousands copies on Christmas as per latest data. Secondpopular product is Chocolate Mousse which is a food product and sold in maximum quantity.Other popular product are its Toothpaste, Brown Sauce and Ketchup, Soap and Tortilla Chip.A recent trends-As there is a new technology is used by online retailer, there is difficultyfor store based retailer companies like Sainsbury's. Since two years,offline ratil sector has lostprofit margin and revenue due to costly store network. Future view on theindustry- Due to online market, consumer has of mentality of easy buy and easy pay will forcecompanies to arrange the same at stores in future. Along wit high competition, firms will providemore wide range with better quality in comparison to other and consumer will be more frugaldue to more alternatives.Illustration 1: Retail Market share
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